How to Start Conversations in the New Year

It’s a new year! You’re probably looking forward to starting a fresh conversation with your customers and clients. But you might not know where to begin.

We all desperately want to move away from the past and avoid constant references to COVID. But the pandemic didn’t seem to get the memo. It doesn’t seem to want to leave us alone yet. 

So, how can we truly get off to a fresh start?

First, figure out what you’re trying to accomplish. For most companies, you’ll be looking to:

  • Re-Engage Your Audience
  • Attract New Interest
  • Reward Your Loyal Followers

In an ideal scenario, these aren’t three separate tasks. That’s too much work! Instead, figure out how you can tackle these goals with a unified approach. 

For example, you might want to outline your company’s vision for 2021. This will demonstrate that you have a strong plan in mind. It will reaffirm your audience’s belief in your brand. 

Another idea is to explain how you will provide customers and clients with the best experience possible, including both service and safety. That’s still a big priority right now.

Either of these approaches can be shared through the lens of your “resolutions.” It’s the perfect time of year to lay the groundwork for change and/or renewal.

Our resolution? To embrace radical authenticity, beautiful simplicity, and outstanding empathy.

That means staying true to ourselves, while being more direct with customers and clients than ever before. It means not overcomplicating things, because the world’s still sorting itself out.

In 2020, we learned that trying to meet everyone in their changing emotional and mental states from week to week is an impossible feat. When brands tried to accomplish it, they wound up with murky messaging that didn’t truly connect with anyone. 

Frankly, it’s so much easier to “share where you are” (aka, be open and honest). That also makes it easier for the right people to find you. Your consistency will reward them over time. 

So tell people where you’re headed this year, and invite them to come along.

That’s how you kick off marketing campaigns with understanding and grace in 2021.

Mad 4 Our Clients
We recently ventured out with our client, the City of Miramar, to film a professional Public Service Announcement with Mayor Wayne Messam. He has partnered with Comcast and their Internet Essentials program to provide free WiFi to 100 qualified Miramar families who have students in the household that need internet to complete their schoolwork. We are so excited to be a part of helping to raise awareness for such a good cause!
Mad 4 Our Community
We are proud to have significant involvement with Junior Achievement of South Florida. 

Laura is serving for her third year as an advisor to the JA Fellows program at Marjory Stoneman Douglas High School. Her students took on the task of forming a real company and planning, creating, and marketing a product of their own. The company is called Smile Senders, and their product is a gift box filled with goodies meant to bring a smile to your face.

Chris has also been active with JA, as she recently shared her own 
"Recipe for Success" as a part of their podcast series featuring the stories of bright leaders and entrepreneurs. Chris happily shared the details of her journey through entrepreneurship, along with all of the 'ingredients' that she used to get there.

In Our Blog
It’s the year of telecommuting, teleconferencing, working from home. People of all ages, in every industry, have adapted to completing tasks online. And that raises the question: Should you still be calling and emailing your clients? Or is it time to get on Zoom? People more.