At the heart of running a successful business, are your interactions with your customers, how you listen and respond to them. Social media in its many forms gives you this opportunity.
The first thing most people do when they need a service or want to buy a product, is to go online and use a social media site to check out the businesses that offer what they want. Your first impression is made on your website, with your logo, social media graphics, and blog. These initial communications should visually tell them who you are. A well-designed website represents who you are, what you do and how you do it. Once visitors see that your business provides what they want, they often check your reviews. Good reviews push your business to the top of the list and give your company credibility. Bad reviews do not.
Diversify Your Message
Social media offers a variety of social sites such as Facebook, Twitter, Instagram and LinkedIn, where you can develop positive sentiment towards you and your business with target customers. It also gives you a chance to respond to negative reviews with something positive---to explain and/or correct the issues customers are concerned about. The targeted distribution of press releases and blogs posted on your web site, may be used to make customers aware of a new product, company awards and achievements, expansions and remodels, which help build reputation and gain good positioning.
Market Smart we talk about the ten best practices in social media marketing.