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By improving aggregation, distribution, sales coordination, and marketing outreach, SOCO aims to serve as a reliable market partner helping farmers and cooperatives move more product, access wholesale and institutional buyers, and grow their operations with greater stability and confidence. This effort is centered on producer success. The goal is to create systems that support independent farms, family farms, and cooperatives, strengthen pricing power, and open doors to new and expanded sales opportunities.
To lead this work, the Federation has engaged Mellissa Craig (pictured above) as a Consultant to guide a phased market and operational strengthening process. Working collaboratively with leadership, state coordinators, and producers, she will focus on building the infrastructure, activating partnerships, implementing tools, and formalizing systems that improve communication and accountability across the network.
Together, this effort represents more than a sales channel as it strengthens economic resilience, expands opportunity, and invests in the future of Black agriculture. The Federation looks forward to working alongside farmers and cooperatives in this next chapter and invites you to join us in welcoming Mellissa as this work moves forward.
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