2023: What's in Store?
Predicting where the gaming industry will go from here is a more difficult question, but it most certainly will build on the trends we have seen in the last year. While we are not inclined to make predictions, here are some of the areas where we plan to focus our research and client support:
Convergence 102: While the last five years saw the convergence of land-based and online gaming, the next five should see integration of the platforms that support gaming into the emerging Omnichannel, gaming’s corner of the Metaverse. Thanks to our analytics team, we will be able to assist our clients as they enter all new gaming spaces.
Terms of engagement are changing: It will be much more tedious in the future to keep track of gaming and complimentary industry developments, and how they influence one another. Business development channels that historically ran clearly between industry lines now include online content providers, media companies, and real estate investment partners. Gaming businesses now exist in many different forms. We will continue to analyze with our clients which structures are most efficient and strategically potent.
Power shift in Indian Country: As tribal gaming enterprises become more self-sufficient, so does the road to self-determination. Capital soon will no longer be controlled mostly by third parties. We expect Tribes, as sovereign nations, to continue to look at expansive long-term economic development channels and strategic plans.
Generational realities: Like all industries, ours has looked at generations as market segments with uniform behaviors. But we now are seeing that the whims and desires of younger players are fluid. Along with the amazing network of technology innovators in gaming, we look forward to working with industry partners to interpret physical and virtual gaming landscapes that are flexible and adaptable to changing demand. Meanwhile, moves to protect players through responsible gaming seem particularly well-suited to our emerging generation of industry leaders who already see this type of support as an obligation and good business.