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DEAR VALUED PARTNERS,
In the South, September means college football—a time when competition and cooperation go hand in hand. Like top football coaches rely on the 5P’s—Planning, Partnership, Process, Passion, and People—to achieve victory, our mission at Travel South USA is to hit our $10 billion international spending target.
Last month, we delved into Planning and Partnerships. This month, let’s focus on the Process—our approach to global marketing, sales, and product development. Our strategy is clear: Accelerate Global Insights, Create Custom Campaigns through Strategic Partnerships, Execute In-Market Activations, Highlight Signature Programs, and Prioritize Managed Media Activities.
A streamlined process is essential with a robust network of twelve state tourism departments, hundreds of DMO communities, accommodations, attractions and experiences, valuable vendors, and rep firms. This September, our global teams are busy executing the plays: in-market activations in France, launching campaigns in Australia and Canada, training programs in Brazil; curating 60,000+ bespoke newsletters in nine languages, finalizing details for the International Showcase in Atlanta; opening registration for Global Week 2025 and Media FAMS; and curating our social media presence in19 countries, including India.
Each play is vital to our offense and special teams playbook. Your engagement is key to turning our collective goals into reality. Please reach out to the Travel South team or your state tourism office to ensure you are not left on the sidelines.
Let’s Go TEAM!
Stephen Foutes
Travel South USA Board Chair & Director, Missouri Tourism
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| MARKETING OPPORTUNITIES |
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GLOBAL INSIGHTS FOR THE SOUTH
Monday, December 2, 2024
10:00 am to 11:00 am
Presented by Travis Napper, Tourism Economics and Esra Calvert, Esra Calvert Consulting, LLC. This informative session will break down key trends and data tailored for our region. Discover practical insights and strategies to boost your tourism initiatives and stay ahead in a rapidly changing landscape. This is your chance to get valuable, actionable information to enhance your travel efforts.
Join this session during International Showcase 2024
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GO GLOBAL!
Monday, December 2, 2024
11:30 am to 12:30 pm
Ready to take your destination or attraction global? Join the Travel South Global Social with Sparkloft. This informative session presented by Renata Tilkian, Sr Account Director, Sparkloft and Savannah Powell, Account Supervisor, is geared towards elevating your global presence and making a bigger impact online. Don’t miss out on your chance to ignite your social media strategy!
Join this session during International Showcase 2024
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| SOUTHERN SUCCESS |
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Route 66 Takes Center Stage in The Sydney Morning Herald
Our Australian team wrote an inviting story showcasing Missouri’s iconic “Mother Road” in the Travel section of the prestigious publication.
Missouri shines in the Sydney Morning Herald’s Traveller section with the print and online cover story “The Mother Road.” It highlights Springfield as a top Route 66 destination, featuring attractions like the Route 66 Car Museum and the Old Chain of Rocks Bridge, celebrating Missouri’s rich connection to the historic highway.
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| IN THE NEWS |
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CHARLESTON DAZZLES IN CANADIAN WORLD TRAVELER
Michael Morcos’s article in Canadian World Traveler uncovers Charleston's history, from its rice-driven wealth and role in slavery to the new International African American Museum. His second visit reveals the city's timeless charm, from the Mills House to the unique Church and Union restaurant, and the awe-inspiring Angel Oak. This coverage was made possible by this year’s Global Week which took place in Charleston, South Carolina. Canadian World Traveler is a quarterly publication that reaches 275,000 North American readers. |
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TRAVEL SOUTH ADVANCES TO FINAL 5
Travel South USA is excited to be among the top 5 finalists for NTIA's Most Popular Tourism Office award! This honor, celebrating excellence in the Australian travel industry, highlights the outstanding efforts of our Australia/New Zealand team—Penny and Jacob. Their dedication has been key to this achievement. |
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WEST VIRGINIA FEATURED IN CANADIAN PUBLICATION
West Virginia dazzles the World Traveler publication. Another feature by Michael Morcos explores Harper’s Ferry, West Virginia, highlighting its Civil War history, thrilling adventures with River Riders, and charming locales like the Bavarian Inn. Another great coverage that resulted from this year’s Global Week press trip to West Virginia.
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