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Hello! Just when you think you're fresh out of annual giving ideas, and your creative juices have run dry, it's the 27th arrival of a beloved annual (giving) activity...
If you're not familiar with the Annual Giving Appeal and Idea Exchange, it's like one big virtual annual and regular giving sample gift box for you and your annual giving program. You share samples of your multimedia annual and regular giving appeals and strategies from this past year, and you'll see samples from every other institution that participates in the exchange in return.
Each year, hundreds of institutions contribute thousands of samples. Institutions of all types and located anywhere in the world are welcome to participate. (Recent years have included samples from Canada, the UK, the Netherlands, New Zealand, Ireland, France, East Africa, Australia, Lebanon, and Singapore.)
What began 27 years ago as a paper direct mail exchange has evolved steadily to include email appeals, giving days, crowdfunding, Facebook messages, videos, and other types of annual and regular giving communications.
And there's no cost to join us.
There's just one way to participate in the exchange -- by sharing your own great examples and ideas. You can share your fundraising appeal samples as pdf files, Facebook pages (or other social media), YouTube videos, Web pages or other links, giving days, crowdfunding, texting or email appeals. In return, you'll receive access to the Annual Giving Appeal and Idea Exchange online collection (including eight years of previously-shared samples).
Here are the instructions on how to join us in 2026.
Here's a video montage of some favorites from last year:
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