It was a day to remember.
On Friday, May 20, the Small Business Matters Conference took place at the City Springs Conference Center in Sandy Springs, Georgia. The theme for this year’s event was Celebrating Small Business, and it was quite a celebration with over 200 registered guests, 10 great speakers, and a surprise visit from one of our country’s forefathers, Ben Franklin.
The reason for the celebration was twofold: First, the Small Business Administration recognized May as National Small Business Month, and second, it was our first opportunity to gather at a large in-person event in over two years.
Speaker presentations touched on several key areas for small business leaders including customer-centricity, understanding your brand, and leadership in uncertain times. Here is just a sampling of key takeaways from the speakers:
Both product-centric and customer-centric organizations deliver on customer service and customer experience. The difference is that in a customer-centric business model, the levels of customer service and experience are higher and more consistent than in a product-centric model.
- Mary Ritz, Leadership, Teams, and Customer Management Expert
Your best competitive advantage in business is you – be your authentic self.
- Kelli Stewart, Co-founder/Executive Director, L.E.A.D., Inc. | L.E.A.D. Center For Youth
