A Year of Adapting
Greetings,
Nothing magical will happen on January 1 to suddenly make 2021 a better year than 2020. Indeed, in the scheme of the cosmic universe, even more could go horribly wrong: planet-killing asteroid, alien invasion, COVID-20 or a global war all come to mind, but I digress. As people, we like to categorize and explain our world to make it more rational and organized, so we declare 2020 horrible, package all the bad into a 12-month bucket of blame, and then turn to the future year for hope.

2020 was a year of adaptation for Tripepi Smith. While we were fortunate to already have expertise using cloud technologies and an entirely remote workforce, we had clients who were not, and who needed help to adapt to the new work-from-home reality. We also saw organizations ramp up their communication needs overnight to more directly connect with residents about the long reach of government, or to help their communities better understand the changing environment.

Among the dozens of speedy moves made by clients this year, here are three that reflect how public agencies adapted:

1. City of Paramount rolled out an outdoor dining program that allowed local restaurants to use sidewalks and parking lots to create outdoor dining space. They moved fast, and tasked Tripepi Smith with creating a video and website promoting the program within 50 days of conceiving it (ParamountAlfresco.com).

2. City of Lomita saw a rise in infection rates based on evolving case data from the County of Los Angeles back in March 2020. Residents had many questions, and while the City’s website was not designed for speedy updates, City leadership recognized the need to have a complete, one-stop shop for timely information. The answer was LomitaCoronavirus.Info, a portal for all things coronavirus in the City of Lomita. Tripepi Smith worked with the City to get the basics of the portal up within THREE hours, and continued to update it as needed after that.

3. Pivot Charter School, which supports independent study with digital curriculum and classroom-based options, had to cancel graduation at their four locations in California. Wanting to still recognize this important moment for 2020 graduates, Pivot called on Tripepi Smith for technical guidance on live-streaming graduation ceremonies from each campus. Our team also designed “graduation packs” consisting of yard signs and car decals for families to celebrate their graduates' achievement.

In April of this year I wrote “Don’t Just Survive - Adapt!” in my cover letter missive. Looking back at 2020, our team has flexed and jumped in with enthusiasm to help our clients adapt – no matter the task. Like many leaders, watching our teams being tested this year has been a powerful experience, but the forging process will yield powerful results. As such, we are dedicating this newsletter to highlighting the new talent that joined our team in 2020 to help us grow and remain responsive to clients all over California.

My humble respects to 2020 for all the lessons and challenges.

Onward to 2021,
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2020 New Talent

Senior Business Analyst Emily Mason is a dynamic communications professional. She maintains an Accreditation in Public Relations and is certified in Hootsuite Social Marketing.



Junior Business Analyst Alex Applegate is a talented technical and creative writer who has come to be PublicCEO's editor. She is certified in Hootsuite Social Marketing and Constant Contact.



Junior Business Analyst Molly Lockwood is a creative and technical writer. She is certified in Hootsuite Social Marketing and Constant Contact.




Junior Business Analyst Ethan Kielty brings a well-built history of client relations, content development and project management to Team Tripepi Smith.


Junior Business Analyst Clare Burgess is an analytical writer with experience in the non-profit and public sectors. She is certified in Hootsuite Social Marketing, Constant Contact and Google Analytics.



Junior Business Analyst Kaetlyn Hernandez brings an inventive and supportive spirit to the team. She is certified in Hootsuite Social Marketing and Constant Contact.



Junior Business Analyst Allison Torres brings a strong background in social media marketing and data analytics. She is certified in Hootsuite Social Marketing.
Insights
5 Reasons to Start Using Stories on Instagram and Facebook
Facebook and Instagram Stories are used by millions of people everyday and can elevate your page.

Social Media News to Know:
December 2020
In this month's roundup, you'll learn about:
  • Instagram's new messaging features
  • Twitter's updated Hateful Conduct Policy
  • Facebook's ban on ads promoting false claims about COVID-19 vaccines
  • Hootsuite offering Stories and carousel post scheduling

News
Western University Taps Tripepi Smith for Graphic Design and Branding Services
Tripepi Smith created the Western University Humanism Society logo, graphic identity system, email signature template – and the star of the branding kit – a lapel pin.

TS Designers and Video Team Deepen Knowledge at 2020 Adobe Max Conference
The Tripepi Smith design team attended the 2020 Adobe Max conference, ramping up on the latest in design, video, photography, illustration, UI and UX.

Client Highlight: Atkore Calpipe Security
CONNECT WITH ATKORE:
Atkore was founded in 1959 and flexes a broad portfolio of electrical, safety and infrastructure solutions through its several brands, including Calpipe Industries which manufactures safety and security bollards in Los Angeles county.

Tripepi Smith was engaged by Calpipe to help local governments and policy makers understand the risks pedestrians face, especially with new dining experiences that have driven people to dine near busy streets. Pedestrian safety is a real risk, and Calpipe makes fixed solutions that will keep the public safe from vehicle accidents and attacks.

Tripepi Smith provides marketing, technology and public affairs solutions for private companies and public agencies. Whether you're redoing your website, driving an email campaign or shooting a video, Tripepi Smith can help.
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Meet Tripepi Smith
Watch our company culture and #TeamTS interview series called 'Meet Tripepi Smith' to learn about the people, culture and values that drive our firm.

Our 'Meet Tripepi Smith' video series shows you what goes on behind the screen at one of California's leading marketing-technology-public affairs firms.

Civic Business Journal
Civic Business Journal reports on the people, companies and solutions that make local government in California more effective.


Looking for photos from your favorite events? Try the CBJ Photo Gallery.
Tripepi Smith & Associates, Inc. 
PO Box 52152, Irvine, California 92619 
Toll Free: 844.TSCOMM1