Printing and Integrity Solutions for Any Operation
Overcoming Barriers 
to Variable Color Inkjet Printing
Recently, Document Data Solutions (DDS) supplied a "Top-10" high-volume direct mail service provider with HP C800 color print modules together with a DDS-developed print controller and bulk ink delivery system. The customer had originally intended to augment their analog presses with a CMYK process color inkjet solution from another well-known supplier. This supplier's equipment design was configured with four individual single-color (C,M,Y,K) inkjet print heads, which required the heads to be installed over an 8 to 10 foot span on an inkjet tower. As you might imagine, achieving satisfactory registration and consistency was a struggle with this design.
The DDS solution featured HP CMYK color inkjet modules with all four colors in a small (less than 8") enclosure. This allowed the customer to mount the color inkjet modules in more advantageous positions on their presses and made consistent color print registration simple. The customer added high quality HP C800 color inkjet capability to several offset web presses.
Besides direct mail applications, service providers can also add variable color elements to transactional documents. Variable color inkjet images and text on bills and statements increases their value and usefulness. Organizations use variable color on transactional documents to call attention to important data items like due dates and amounts, or to promote upgrades, renewals, or events.
With DDS equipment and software, companies can meet customer demands for enhanced personalized one-to-one communications, while still leveraging their current investments and workflows based on offset presses and monochrome inkjet systems. Variable color inkjet imaging can be applied to customer materials with a single production touch point.
Advantages of Hybrid Printing

  • Inkjet made simple - Quick startup/shutdown - less than 5 minutes each and less than 2 minutes for a print head replacement enables high uptime and productivity - begin production quicker and print longer

  • Extends equipment life - Leverage current investments in web presses and finishing technology
  • Retains offset strengths - Integrated cards, perforated coupons, foils, metallic or fluorescent colors, UV coating, heavier weight stocks, etc.
  • Low cost- The most cost effective method of printing large jobs containing color variable information

  • Minimal touch points - Paper through the press, VDP inkjet to in-line finishing equipment, and into USPS mail trays
The key to printed document success is data and analytics. With DDS systems, companies can exploit their data-handling capabilities and print full color images keyed to individual customer data points. Print service providers can link v ariable graphic and text offers to customer purchase history, or create demographically specific versions.
Adding color hybrid printing to their existing environment enables print service providers to streamline production, retain existing customers with their added capabilities and distinguish themselves from their competition. Companies adding hybrid color inkjet have also acquired new business and added revenue streams, which allows them to recoup their equipment investment quickly.
DDS extends the life of presses and finishing equipment and sets our customers apart from others who have yet to make strategic moves to position their companies for future growth by adding full color variable output.

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Document Data Solutions (DDS) is dedicated to providing 
Solutions To Move Your Business  Forward  TM

We have developed a team of dedicated professionals to provide unrivaled consulting and custom solutions to help our customers separate their business from their competition and increase profits.
DDS' Vision inspection systems, data collection and management reporting capabilities for piece level verification are helping document centers of all kinds avoid the devastating effects of integrity errors. Our color printing technology is helping print service providers add new revenue streams and expand their businesses.
Give us a call to set up a webinar to see how we can develop a custom solution for your business

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