Essentially, the local business has to hold up to the corporation’s standards. That means working with customers, making suggestions, and curbing some expectations.
 
The decision has paid off.
 
While other entrepreneurs had no choice but to close or modify hours, the Sign Gypsies' business increased tremendously throughout the nation. Even the CEO of the company has recently been in the warehouse pulling signs to fulfill orders, Malsom said.

Because of COVID-19, more Sign Gypsies have been popping up in new territories.