Dear Fashion District Stakeholder,

It’s customary to look back on the past year before moving forward to the next one. In doing so, I want to express gratitude to the many Fashion District property owners and businesses who have worked so hard this year. Once again we have seen the incredible resiliency of the Fashion District neighborhood. I also want to express my profound gratitude to the Board of Directors and Fashion District Staff for pivoting over and over again this year to ensure that the BID delivered services to its stakeholders without missing a beat. Lastly, I want to extend my deepest appreciation for our Clean and Safe Teams who have worked tirelessly to provide a clean and safe environment for our businesses and residents. There has been and continues to be a number of challenges, but they are always ready to do what needs to be done. 

Here are some highlights of the BID’s work throughout the past year.
Marketing & Communications
Clean & Safe
  • Implemented new Clean Team protocols to help combat possible spread via public space surfaces
  • Redeployed operations personnel based on district needs
  • Install pavement graphics to encourage social distancing throughout the Santee Alley
  • Deployed additional resources to clean influx of graffiti
Public Space
  • Installed pedestrian counters at two locations within the district
  • Distributed information on public space opportunities for stakeholders (i.e. lighting, parking zones, meal programs, etc.)
  • Worked with local artists to install temporary artwork on boarded up windows and storefronts
  • Worked with the City to get curbside pickup designations throughout the district
  • Worked with local corporations and volunteers to organize community cleanups
  • Identified areas to expand sidewalks (including street closures) to facilitate reduced capacity (restaurants and retail)
Economic Development
  • A COVID-19 Economic Impact Survey was conducted to get a better understanding of the impacts of the pandemic
  • A Consumer Sentiment Survey in partnership with the International Downtown Association was also conducted in order to try and better assist district businesses
  • Transitioned "Trending" video series into "Small Business Survival" series
  • Developed new Economic Development programs to be implemented in 2021
Advocacy
  • Collaborated with Los Angeles BIDs to provide a letter to the Mayor's Economic Development team with recommendations that will help with recovery efforts
  • Secured representation on the Mayor's COVID-19 Recovery Task Force
  • Submitted official Response Letter to City Planning regarding Draft DTLA 2040 Community Plan
Wishing you a Happy New Year!

Rena Leddy, Executive Director
For updates, information, and resources that have been made available as of this week check our COVID-19 Resources Page.
Administration Office
818 S. Broadway St. #801
Los Angeles, CA 90014
Tel: 213.488.1153
Fax: 213.488.5159
Clean & Safe Team Field Office
424 E. 15th Street, #11
Los Angeles, CA 90015
Tel: 213.741.2661 (24-HR RESPONSE)
Fax: 213.741.2666
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