The strategic planning process facilitated by
The Whelan Group
involved over 40 interviews with internal and external stakeholders, peer-to-peer comparisons, and regular, in-depth conversations with staff, the Strategic Planning Committee, and the Board of Directors.
MAS refocused its mission on three key urban challenges that "envision a future in which all New Yorkers share in the richness of city life—where growth is balanced, character endures, and a resilient future is secured."
TWG recommendations related to the fulfillment of this mission re-focused MAS's role on:
- Pursuing a city-wide research and advocacy agenda aimed at systemic urban changes.
- A commitment to leadership 1) in marshaling advocates with a shared vision and 2) in engaging broad audiences in targeted public awareness campaigns.
- Extending MAS's deep expertise in advocacy and public conversation, building capacity that will enable stakeholders throughout the city to advocate for their own communities.
At the same time, MAS's own internal capacity will be strengthened through invigorated voluntary leadership, financial stability, and resource development. The planning process also enabled the staff to create a set of filters that helped them establish priorities among MAS programs and initiatives.
With a successful strategic planning process completed in time for its anniversary, MAS can expect enhanced visibility, identity and influence.