By all measures over its long history, the Municipal Art Society of New York (MAS) has been a cornerstone urban institution – an advocate for sensible planning, design, and preservation in this dynamic metropolis. In recent years, MAS made its voice heard - and power felt - through an effective Adopt-a-Monument program, its Fight for Light campaign to ensure sunlight access within the public realm , and its Livable Neighborhoods Program. 

Dedicating its 125th year to pressing urban challenges, MAS hired The Whelan Group to conduct a strategic planning process with its board, staff, community members, and funders. This process pointed MAS toward a future-oriented agenda. MAS has made a commitment to use its own voice to "lift up the voices of the people in the debates that shape New York's built environment and thereby lead the way to a more livable city from sidewalk to skyline."