Print Marketing is NOT Old School
PRINT MARKETING HELPS YOU REENGAGE WITH AUDIENCES OFFLINE.
We often recommend print for businesses who are trying to move audiences from the physical world into the digital realm. Your website is where you can go into greater detail about your business, or ask them to create a membership account, make a purchase, or schedule a meeting. But print is also effective the other way around. A great marketing tool is to send a piece of print collateral—such as a poster or an infographic—that they might want to keep around. It’s a great way of reminding your customer to order or call you again.
PRINT IS A FANTASTIC RESOURCE FOR IN-PERSON INTERACTIONS.
Believe it or not, business cards are still a more socially acceptable way of passing your information to someone else than any digital solution. The alternative is always an awkward interval where one person or the other fumbles around with their phone and tries to enter the right information into the right place. It ads friction, and is more intrusive than passing a card. The same is true for other print resources. Even if your goal is to convince them to go to your website, make a purchase, send you an email, or sign up for your newsletter. You will have better results if they have an engaging print sell sheet or brochure to look at in the meantime.
PRINT AND DIGITAL AREN’T AN EITHER/OR, THEY’RE A BOTH.
The big misconception so many people have about print and digital marketing is that they are somehow opposed to each other. They aren’t. While there may be cases where a brand should prioritize one over the other, it’s a very rare situation when a brand doesn’t have a good need for both.
