Checkerboard

October 2024

In This Issue

• 2025 AAAA Convention Announcement
• Father Time Used in Advertising in the Late 19th Century and the Early 20th Century
• Indy Ad Show: Changing of the Guard
• Fun Finds at the Indy Ad Show
• 1960s Gas Station Giveaway Madness
• Burma Shave Advertising for the "Old Goats"--Fun Memories
• Interested in Volunteering?
• My Journey with Tins
• Video: Washburn's General Store, Bostic, North Carolina
• Wanted Items

The 2025 AAAA Convention will be held at the Embassy Suites, located in Dublin, Ohio, Tuesday July 15-Saturday July 19, 2025.

Following the 2023 convention held in York Pennsylvania, it was generally understood that AAAA would return to York in two years. However, at this year's 2024 convention, a good deal of support was expressed for moving the convention to a different location. A show of hands revealed that the majority of attendees preferred to return to the Embassy Suites in Dublin, Ohio. 

In order to broaden input on this issue, a survey was created and distributed to the entire AAAA membership. The resultant data revealed a clear preference for the convention to return to the Embassy Suites in Dublin in 2025. However, it was noted that general support for alternating sites every other year still exists so a search for another “eastern” venue will be conducted.

At the convention in Dublin his past year, several individuals discussed the possibility of forming a “Committee” to manage the convention in lieu of Marianne Wink and I serving as co-coordinators. The AAAA Board was supportive of this change. Since I had worked with the hotel and other arrangements this past year, I agreed to head up the group (for one year only). At this point in time, the Committee consists of Heather Tomasello, Michelle Drackett, Marianne, and me. Board Member Charlie Saxton will assist the Committee in its work. We are set to move forward.

The "Ice Screamers" national club will be joining us in Dublin in 2025. That is great news! They have traditionally only met with us when we were in Pennsylvania.

We have had preliminary conversations about the content of the 2025 convention, including bringing the silent auction back. However, the agenda has not been finalized. Save the date and watch future AAAA newsletters for official notice that registrations are being accepted.

Click here if you have any questions.

John DeVolder

These days, many may not be aware of the venerable allegorical character of Father Time…the old man cloaked in a robe, carrying a scythe and an hourglass. But there was a time when images of Father Time were commonly used to harken in the New Year in periodicals of the day...especially before the introduction of photography.

Father Time descends from the Greek God Chronos and reminds us of the sure and inevitable passage of time. Numerous manufacturing companies incorporated this figure into their promotional campaigns to portray the durability of their products or, perhaps, to allay the ravages of time’s effects.

In the gallery below, we present a few beautiful images of Father Time that highlighted his bold and commanding presence.

The iconic Indy Antique Advertising Show, better known as the "Indy Ad Show", took place on Saturday, September 28 under the new ownership of Damon Granger. Damon acquired the show from Morphy Auctions this past year. Assuming the reins of the Indy Ad Show represents the fulfillment of a long-held aspiration for Damon. He brings to this fabled show his numerous years of experience as a respected dealer/collector and his many positive relationships with members of the collecting community across the US. Damon also owns and manages the show that has been known as the Indoor Antique Advertising Show, which has been conducted each spring in Indianapolis.

The event was conducted at the pastoral Boone County Fairgrounds located in Lebanon, Indiana, a short drive from Indianapolis. The fairgrounds were filled with approximately 180 dealers--in fact the dealer spaces were sold out (with the exception of outdoor space, due to severe storms). The show was very well-attended and both buyers and dealers were brimming over with enthusiasm. As always, the show featured the "best of the best" in virtually all categories of vintage advertising. Sales were reported as brisk, with transactions actively taking place until closing time.

Attendees reported that they thought the show was well-run and that they like Damon's one-day format. They also were supportive of Damon's decision to discontinue the $100 entrance fee for early buying. In fact, there is no longer any provision for early buying and all attendees pay a set $10 fee.

Dealers reported that they felt very welcomed and that they especially appreciated the sloppy joes during set-up, donuts in the morning, and pizza for lunch. Also, the staging/parking of cars for early arrivals to the show on Saturday was much more practical this year. They were allowed to turn into the road leading into the Fairgrounds and wait there until the gates opened up at 9:00 am. Previously, they had to wait out on the road, thereby blocking traffic.

Damon was very pleased with how everything went. He remarked "I just couldn't do all of this without the entire family", referring to the broader collecting community of buyers, sellers, vendors, and his actual family members, wife Angela and son Zach (who participate actively in the management of the expanding operation). Damon has a number of enhancements planned for the future. One is that an additional entrance to the Fairgrounds will be opened up, which will greatly improve access to the busy event.

Damon's next show will take place on Saturday, March 22, 2025 at the Indiana State Fairgrounds in Indianapolis. If you have any questions, Damon can be reached at 248-910-6765.

The photos below give you a glimpse at this successful fall show.

Many AAAA members attended the Indy Ad Show and returned home with exciting new acquisitions. Here is just a small sample of reported "fun finds":

Robert Ray

Robert always returns from major shows with new treasures. This event was no exception. Below are photos of two fun items he acquired.

"True Fruit" syrup sign, Hungerford Smith Co.

Young Folks Wooden Cube Puzzle (Box, left; Blocks, right)

Reylan Lange

Reylan was pleased to add several outstanding new signs to his collection. Pictured below are three examples of his killer purchases.

Paul Lefkovitz

Paul reports that he wasn't able to attend the show but this beautiful small cardboard sign featuring a fetching Victorian lady was purchased on his behalf. He will enjoy finding a spot for it in his general store.

Until self-service gas stations began their takeover in the1970s, there were so many full-service stations in cities across the country, the competition to attract and retain customers was ferocious. Back then, the retail price did not vary much from location to location and most stations offered the same level of service – an attendant or attendants to pump the gas, clean the windshield and check the oil and tire air pressure.

To set themselves apart from the other corner stations, dealers embraced oil company give-away promotional tactics, including fill-up free items such as glasses, dishes and toys for the kids. There also were collectible contest tokens with cash prizes.

Of all the countless give-away contests over the 1960s, one easily stands out because of its popularity – and a U.S. congressional investigation amid accusations of fraud. The contest in question, sponsored by the Shell Oil Company, was launched in 1968 against the backdrop of the presidential race between Hubert Humphrey and Richard Nixon.

According to newspaper advertisements, the giveaway contest was kicked off across the country on a staggered basis. For example, it was unveiled in the Louisiana area in June, followed by California in August and the New York area in September, with other states mixed in between.

“Shell’s Mr. President Game” featured free aluminum coins (slightly bigger than a quarter) with the faces of the first 31 (later 39) U.S. presidents. The detailed coins were struck and copyrighted by the Franklin Mint, based on existing coins by Franklin Mint sculptor Harold Faulkner.

Customers received a free coin -- sealed in a paper wrapper to hide the identity of whatever president was featured -- on each visit to a Shell station. Customers collected the coins to match game cards and, with the correct match, could win up to $5,000 in cash.

There also were instant winners (marked as such on the back) including James Madison $1,000; Martin Van Buren $500; John Tyler $100 and James Buchanan $50.

One newspaper advertisement crowed: “There’s nothing to buy. And remember there are thousands of prizes to win. And even if you don’t win, you’ll get some nice collectors’ coins anyway. So what do you have to lose?” Another ad promised: “Kids love them -- and they’re a way to each your family about past presidents.” Other ads on behalf of local stations featured photos of smiling winners.

By all accounts, the contest was an instant hit. One national news report stated that the coins were responsible for a heavy traffic jam at a Shell station. And the hundreds of surviving coins for sale on sites online today attest to its popularity.

The coins were still flying out of Shell stations when U.S. Rep. John D. Dingell of Michigan entered the picture, announcing a congressional investigation into gasoline stations giveaway games. The Democratic lawmaker did not name names but did say: “The climate has been set up where manipulation could very easily occur.” Dingell’s House Small Business Subcommittee began hearings in mid-June of 1968 without generating any news coverage until four months later, on October 29, when this headline appeared over an Associated Press report distributed nationally:

According to the report, Dingell said he had received information on how to identify in advance the “Mr. President” coins distributed in sealed envelopes. He said he would hold a news conference in two days to show how the envelopes could be tampered with.

But then Shell and Dingell obviously got together and the next day Dingle postponed the demonstration for two weeks. Dingell said he granted the delay at the request of Shell to allow the company time to put the nationwide game on hold, recall all existing game pieces and mint new ones.

On November 12, Dingell and a Shell official had a joint news conference. Dingell opened the conference by telling reporters the sealed game coins could be identified by making a pencil impression on the envelope or using a credit card machine to show an imprint of the coin. He was followed by J. Carter Perkins, Shell’s Washington D.C. representative, whose remarks were summed up in this headline: 

Perkins said the recalled coins were being replaced by new coins in envelopes with a tamper-proof surface like a golf ball. And apparently trying to cover all bases, Perkins also handed out a prepared statement saying Shell was “confident that our dealers are honest and would not participate in such a fraudulent scheme.”

The game is long over but there are thousands and thousands of coins still out there and much appreciated by collectors. For example, on a recent day there were more than 300 individual offerings for the coins on eBay, from 1 to a lot of 98, most relatively inexpensive. But be forewarned, collecting a complete set to the original 31 and later 39 pieces is going to be frustrating -- there were a limited number of instant winners and they were sure to be redeemed back in 1968 and 1969.

Editor's Note: The author of this article, whose identity is unkown to us, encourages readers to send it to an "old goat" that they know. So we are passing it along to old goats, young goats, and in-between goats! If you know the identity of the author, please let us know so we can make a proper anknowledgement. This article features some of the memorble safety slogans that appeared on roadside Burma Shave signs made between 1927 and 1963. Approximately 600 different sets of slogans are known to have been produced. The folksy but oftentimes harsh wisdom they imparted still rings true today.

I'm sure that Burma Shave actually saved some lives. People laughed and then were more careful! It was a REAL "service" to America, even though it was an advertisement and it was one of the RARE "really useful" ones!

For those who never saw any of the Burma Shave signs, here is a quick lesson in our history from the 1930's, '40's & 50's.

Before there were interstates, when everyone drove the old 2 lane roads, Burma Shave signs would be posted all over the countryside in farmers' fields. They were small red signs with white letters. (see above example.)

Five signs, about 100 feet apart, each containing 1 line of a 4 line couplet… would be followed by an obligatory 5th sign advertising Burma Shave, a popular shaving cream. Read and enjoy!!!

A MAN, A MISS,

A CAR, A CURVE

HE KISSED THE MISS,

AND MISSED THE CURVE.  

Burma Shave

DON'T STICK YOUR ELBOW

OUT SO FAR

IT MAY GO HOME

IN ANOTHER CAR. 

Burma Shave

TRAINS DON'T WANDER

ALL OVER THE MAP

'CAUSE NOBODY SITS

IN THE ENGINEER'S LAP. 

Burma Shave

SHE KISSED THE HAIRBRUSH

BY MISTAKE

SHE THOUGHT IT WAS

HER HUSBAND JAKE. 

Burma Shave

DON'T LOSE YOUR HEAD

TO GAIN A MINUTE

YOU NEED YOUR HEAD

YOUR BRAINS ARE IN IT. 

Burma Shave

DROVE TOO LONG

DRIVER SNOOZING

WHAT HAPPENED NEXT

IS NOT AMUSING. 

Burma Shave

BROTHER SPEEDER

LET'S REHEARSE

ALL TOGETHER

GOOD MORNING, NURSE. 

Burma Shave

CAUTIOUS RIDER

TO HER RECKLESS DEAR

LET'S HAVE LESS BULL

AND A LITTLE MORE STEER. 

Burma Shave

SPEED WAS HIGH

WEATHER WAS NOT

TIRES WERE THIN

X MARKS THE SPOT. 

Burma Shave

THE MIDNIGHT RIDE

OF PAUL FOR BEER

LED TO A WARMER

HEMISPHERE. 

Burma Shave

AROUND THE CURVE

LICKETY-SPLIT

BEAUTIFUL CAR

WASN'T IT? 

Burma Shave

NO MATTER THE PRICE

NO MATTER HOW NEW

THE BEST SAFETY DEVICE

IN THE CAR IS YOU. 

Burma Shave

A GUY WHO DRIVES

A CAR WIDE OPEN

IS NOT THINKIN'

HE'S JUST HOPIN’ 

Burma Shave

AT INTERSECTIONS

LOOK EACH WAY

A HARP SOUNDS NICE

BUT IT'S HARD TO PLAY. 

Burma Shave

BOTH HANDS ON THE WHEEL

EYES ON THE ROAD

THAT'S THE SKILLFUL

DRIVER'S CODE. 

Burma Shave

THE ONE WHO DRIVES

WHEN HE'S BEEN DRINKING

DEPENDS ON YOU

TO DO HIS THINKING. 

Burma Shave

CAR IN DITCH

DRIVER IN TREE

THE MOON WAS FULL

AND SO WAS HE. 

Burma Shave

PASSING SCHOOL ZONE

TAKE IT SLOW

LET OUR LITTLE

SHAVERS GROW. 

Burma Shave

Do these bring back any old memories? If not, you're merely a child...If they do...then you're old as dirt. LIKE ME! I loved reading them...send to an old GOAT that you know...bring a smile to the face of a retired person.

Interested in becoming a member of the AAAA Board of Directors? We are seeking people with skills in a number of areas such as website development, marketing (especially social media), business practices, and technology (e.g. database management). Other areas of competency would also be welcomed. Three virtual Board Meetings are conducted each year via Zoom. If you are interested or have questions, please contact AAAA President, Steve Lefkovitz at: lefty8864@gmail.com

It started with a Ritz Cracker tin, a tall oblong one that held four stacks of crackers. It looked like the package, something I didn’t yet know I loved. It was sold in supermarkets, but I saw it only when my sister had one (with which she wouldn’t part!). I had never had any interest in tins before that, but I have the personality of a collector and I have a notion that someone like me imprints on something, and it goes from there.

I didn’t know how to find the Ritz tin. I used to go to antique shops but didn’t realize right away that I should be going to yard sales. Eventually I got the Ritz tin--a friend of mine had a booth at Brimfield (huge antique show in Massachusetts) and called me to say the person in the next booth had one and she was snagging it for me. 

But it was already too late. All that searching had revealed various other tins with which I was smitten. 

Other milestones in my collecting journey:

• I had surgery in 1990 and used some of the sick leave time to learn how to use eBay. I will not tell you the number of my ebay transactions!
• The uncle of my daughter’s fiancé, who was a mad collector in his own right, told me he would teach me how to use esnipe and “it would change my life.” It did—it helped me not to have to run out of a meeting (I was still working then) to put in a bid! (He also said he was going to buy a warehouse for our various collections, but that has never come to pass.)

At this point, I am over 80 and staring to worry a lot about what will happen to my tins. I probably have 3,000-4,000. Seriously. At this point, many of them are in storage because I simply don’t have enough shelf room. When I ran out of new tins to buy, I started buying older ones, and now I probably love those more. I’ve never bought tobacco or liquor (as beautiful as those are), and I’ve had a partiality to cookies and crackers. But I also have lots of: cereal, crayons, pet food, cottage cheese, board games, candy, coffee and tea…….I love tins of American products from other countries. I love magazine covers and package look-alikes. The tins I have were produced over a period of 100 years, I think. 

I know my daughters would simply call 1=800-JUNK (ouch!). I look at them every day. I don’t want to think of how much I’ve spent over the years, but my primary motive at this point is to keep the collection intact. 

I’ve been to some AAAA conventions and I know some members. I am hoping against hope that someone reading this article will have a bright idea as to how I might dispose of this large collection, including the possibility of donating it. Worst case, of course, would be to break it up. 

I hope you’ve enjoyed reading this little story and will be able to help. For those interested in contacting me, I can be reached at: clingan222@gmail.com. Fingers crossed!

A few photos of the collection appear below. 

In the little town of Bostic, North Carolina, Washburn's General Store stands as a testimonial to the importance of family values. Founded in 1835, this enterprise is the oldest family-owned business in the state and is still going strong. The store is chock-full of modern products one would expect in a general store serving the community but, beyond that, many vestiges of the past can be found. The vintage brick structure features period wooden flooring as well as displays, equipment, tools and other historical artifacts. More importantly, it also features precious memories from the past. The store is staffed by family members, many of whom have decades of kinship with the enterprise.

To take an eight minute tour of this charming general store and meet some amiable family members, just click the You Tube link below.

In this column are those sought-after items of desire that seem to be elusive. If you know where any of these items can be acquired or if you have one available, please click the link to reply directly to the seeker. To place a listing in this column, click here. There is no fee for AAAA members. Up to three listings per member are permitted.

Santa Claus bar soap. Call 602 689-7779 or send email to goodfinds31@yahoo.com

"You Pay" Spinners Wanted. Colorful, early, tin litho only. Also known as "Who Pays" Spinners, "Your Turn" Spinners, etc. Used in drinking establishments to determine who pays for the next round. Please contact plefkov@gmail.com.

In search of Raven's Horse, Cattle & Poultry Food poster. Last sold Showtime Auction, April 2013. Dimensions: 13 1/2 x 21 1/2. Motivated buyer. Please call Ken Opengart at 256-520-5211 or email at kenopengart@gmail.com. To see a photo of the poster, click here.

US cigarette boxes, packs and wrappers from 1870-1935 wanted. Please text or email any you might have available for sale. Jon Canfield, joncanfield@gmail.com, 917-841-0275.

Pre-1885 advertising items related to barbed wire and farm fences. I am interested in primary material. Let me know if you have any items including illustrated catalogs, wire company published newspapers, illustrated postal covers and letterheads, flyers, signs, salesman samples, patent models or anything else related to my specific wants. Larry W. Love, wirefence@att.net, 214-497-6787.

Bulldog tobacco oval-top tin. Convention Hall coffee tin (Ridenour-Baker Kansas City) any variation. Big Horn 1 lb or 3 lb coffee tin. scross1@cox.net.

Philip Morris Tin & Porcelain Advertising Signs, thermometers, door push signs. Excellent to mint condition preferred. Daryl Crawford (804) 721-7294 or email drc4@msn.com

Justrite Pet Foods. The Justrite Company General Office was located in Milwaukee WI. A National Account. Advertising, displays, signs, tins, boxes all with logo on it. Most would come from the 1930s through 1950s. Thanks for the help… Gordon Addington. To reply, click here.

Old Topper Brewery Calendar of the late 1940s featuring a pin up artist nude in large format wanted. Always seeking any Rochester Brewery memorabilia. John DeVolder 585-697-4047 or jcdvette@yahoo.com.

"Jenny" Genesee Brewing Company's girl of the 1950s. Seeking cardboard point of sale-and other items that feature Jenny, who had a ten-year run from 1953 to 1963. Also interested in any cardboard point of sale items from the 1930s through the 1950s from any of the Rochester Breweries. John DeVolder 585-697-4047 or jcdvette@yahoo.com.

Coca-Cola 24" button porcelain sign with bottle in center. Want several in as close to mint condition as possible. Call 336-970-9867.

Books on Oil & Gas Collectibles. Also looking for books on signs. Call 336-970-9867.

Yellow Kid wanted: 50 year collector looking for the unusual. Reply to: yellowkid@tds.net.

Pedal Cars: Photos, postcards, calendars, catalogs and advertising related to pedal cars. To reply, click here.

Beer cans, soda cans, beer and soda tin-over-cardboard signs, cork-backed bottle caps, key-wind coffee cans, quart oil cans. Please email Jeff Lebo at jefflebo@aol.com.

Pedal car related items. To reply, click here.

Matchbook holders. To know what these are, see my articles in Checkerboard

for Nov. 2020 and May 2021. I will consider all items, in any material from plastic to gold, and not necessarily with advertising. Email Andy at matchbookholder@yahoo.com.

Cigarette Packs. Advanced collector looking to purchase vintage packs. Please contact Dheeraj by email: DHEERAJ.KHIYTANI@GMAIL.COM.

Donald Duck Goyer Coffee Cans; One pound can & 3 oz sample size in good condition with lids. Please send email with photos & prices to Jessica_l_Upton@yahoo.com.

Morimura Brothers (Japanese import company operating in NYC from 1880-1941) advertising items wanted: trade cards, pamphlets, catalog pages, salesman sample pages, porcelain items with advertising. To reply email at victdelit@aol.com.

DeLaval Items and Farm Advertising Signs. Always looking for top quality and unique items. Contact Gregg Hillyer at hogs2gregg@aol.com.

Antique advertising pertaining to country store or drug store products or places. Especially those showing women or girls with the product or location shown. I would consider any  antique advertising (paper, cardboard & metal signs). Quality a plus! Dale Peterson at cpeters2@sbcglobal.net.

Unusual one pound peanut butter tins. Tin litho or paper label. To reply, click here.

Marshmallow Tins. Smaller than 5 Pound Size. To reply, click here.

American Cookie, Biscuit and Cracker Tins and Boxes. To reply, click here. 

Banjo related advertising wanted Pre-1940s. Long time collector buying banjo company signage, catalogs, billheads, periodicals, minstrel banjo items such as posters, broadsides, sheet music (pre-1870s) with illustrated banjo covers, early photographs showing banjo players (pre-1915). My main collecting interest is in 19th century material. To reply, click here.

"Antique American Medicine Bottles" by M. Knapp... soft cover book with price guide. Printed in 2012. Cemartinjr@comcast.net or 781-248-8620. Also, see my other want ad for Clarke’s ephemera and bottles.

Looking for 3 Vintage Tins. American Eagle "Oriental Mixture" tobacco (dimensions approx. 6.5" long, 2.75" wide, 1.5" tall); 1 Gal. Indian Head Hydraulic Brake Fluid; and Packham´s Caramel Toffee. Any offer is welcome and any condition considered. To reply, click here.

Morton Salt, older items, and also Pacific Coast Borax, especially a crate or box. Email pego1950@hotmail.com or call Peggy Dailey 612-522-9211.

Comic Book-Related Advertising Items: Must be from before 1980. To reply, click here.

Clarke’s Vegetable Sherry Wine Bitters, Sharon, MA & Rockland, ME: All sizes, variants, smooth/pontil base. Especially need labeled Clarke’s any size! Also, any Clarke’s ephemera…trade cards, almanacs, newspaper ads, etc. Charlie Martin Jr., 781-248-8620. Email: cemartinjr@comcast.net.

George Petty: Advanced collector looking for unique or rare items. Photo’s, store displays and non paper items. NO Esquire pages. Pete Perrault. To reply, click here or call (502) 290-7661.

Ice Cream Advertising: Mr. Ice Cream desires better graphic ice cream advertising including: postcards (Advertising and RPPC), trade cards, letterheads, billheads, booklets, poster stamps, blotters, magic lantern slides, pinbacks, watchfobs, and pocket mirrors. Allan Mellis, 1115 West Montana St. Chicago, Illinois 60614-2220. mellisfamily@rcn.com To reply, click here.

Stock food, poultry food, veterinary advertising wanted. Posters, medicine packages, give-aways. Email kenopengart@gmail.com or call (256) 520-5211.

Singer Sewhandy Model 20. Green-regular paint, not hammertone. To reply, click here.

National Biscuit Company, Nabisco, Uneeda Biscuit, Uneeda Bakers, Muth Bakery, NBC Bread toys, signage, tins, containers, displays, historical items. Please Email jbarney@ameritech.net or call (937) 205-2232.

Early Cigarette Rolling Papers: Pre-1940s - American, Zig Zag, Braunstein Freres, Bambino, and Ottoman papers wanted. To reply, click here.

Antique/Collectible Banking and Financial System "Giveaway" and advertising items. Specifically from Pennsylvania. Alarm devices and such. To reply, click here.

VITAMINS advertising, displays, signs, bottles, and anything related: Hadacol is an example. Most would come from the 1930s thru the 1970s. Also anything related to cod-liver oil and WEIGHT-LOSS, REDUCING, ANTI-FAT, and OBESITY ITEMS. To reply, click here.

Early tin signs lithographed by Tuchfarber, Wells and Hope, Worcester Sign Company, Sentenne and Green, etc. I can pay more for good condition, but would be interested in any condition. Don Lurito DRelington@aol.com also in the directory. To reply, click here.

Dwinell-Wright Co. Royal Ground Spice Cardboard Spice Boxes. One side displays horizontally. Approximately 3.75" by 2.25". Any type of spice is OK. To reply, click here.

ENSIGN Perfect and ENSIGN Perfection vertical pocket tobacco tins to enhance my collection. Feel free to contact me at 614-888-4619 or k8pyd@breezelineohio.net to see if you can help fill the voids.

Edmands Coffee Company, Edmands Tea Company, 1776 Coffee, American Beauty Tea, Japan Tea, Devonshire Tea, (imported by Edmands, Boston/Chicago): Any items such as tins, signs, paper, or anything else related to the Edmands family of companies in Boston is desired. To reply, click here.

The AAAA Checkerboard is a monthly e-newsletter that is made available to all AAAA members at no cost. The mission of the Checkerboard is to increase knowledge about antique and collectible advertising among AAAA members. The Checkerboard also provides news and updates about AAAA. It is produced each month with the exception of the four months per year when the award-winning PastTimes print newsletter is published. Paul Lefkovitz (plefkov@gmail.com) serves as the Editor of the AAAA Checkerboard. Copyright 2024, Antique Advertising Association of America.