Alabama agriculture and forestry organizations have launched Down to Earth: Agriculture Sustains Alabama — a yearlong campaign promoting conservation techniques farmers and landowners practice across the state.
The campaigned debuted March 31 during a kickoff event at the Pike Road Agriculture, Recreation and Performing Arts Center. The event featured family friendly farm-related activities and displays, food and media competitions. Gov. Kay Ivey was on-hand to present a Down to Earth Day resolution in honor of the campaign. She is pictured with the campaign's co-chairs, Kayla Greer of the Alabama Cattlemen's Association and Caleb Hick of the Alabama Poultry and Egg Association.
Through farmer-led discussion, Down to Earth will show sustainability isn’t just a buzzword gaining momentum as regulations trickle down from Washington, D.C.
It’s a mindset farmers have implemented for years while fueling their farms, families and communities.
Down to Earth will cover six topics through March 2023 — carbon emissions, animal and plant efficiency, data and technology, conserving natural resources, smart land use and sustaining for the future. The goal is to reach at least 1 million consumers with Down to Earth messages centered on sustainability.
Interact with Down to Earth on social media by searching @DowntoEarthAL.