April 2018


 

ADV logo

A Message From Our President

In This Issue


2017-2018
Officers and
Board of Governors


Officers:

President
Franklin Park Mall 
419.473.3317

1st Vice President
Cooper-Smith Advertising
419.470.5900 x18
  
2nd Vice President
Cuttlefish Graphics
419.318.8931

Treasurer 
The Blade
419.724.6494


Ex-Officio: 
HART
419.893.9600

   
President's Advisory Council:
WTOL
419.248.1142
 

MadAveGroup
419.724.7374
 

Executive Director:
office:  419.866.4199
cell:  419.260.9572


Board of Governors:
Fresh Products
419.531.9741
  
Harbor Behavioral Health
419.720.6139

Toledo Museum of Art
419.255.8000 x7428
 
Impact Products, LLC
419.841.2891 x313

Mail It Corporation
419.249.4848

Rebecca Johns
ProMedica
419.469.3874

Toledo-Lucas County Port Authority
419.243.8251

H.O.T. Graphic Services
419.242.7000 x365
  
United Way of Greater Toledo
419.254.4652

Hanson
419.327.6100 x1614
  
Jupmode
419.318.2029
  
Madhouse
419.873.0538
  


Calendar of Events:
 

Wednesday, April 18 
Phil Kenyon, Vice President of Color Solutions at Chameleon Power
The Premier
11:30 networking 
11:45 buffet lunch 
12:00 presentation


Monday, April 23
8:00 a.m. - Online Auction Goes LIVE
more info: 


Thursday, April 26 
Mosaic Series:  Creating Workplaces That Work For All
Toledo Museum of Art - Glass Pavilion/GlasSalon
8:30 a.m. - 12:00 p.m.

  
     
  
for more club information, visit:



Who Am I?
     
I am on the right!
 
 
My place of birth is:
Toledo, Ohio
 
My hobbies are:
currently enjoy HS football games, family time, hanging out with friends,
any Casino & Keno
 
The last good book I read was:
FIFTY SHADES lol..... had to watch the movies JUST to see if it was anything like the book.  I am sure many women have read this book and just didn't want to say it J
 
My oddest habit is:
It's not really odd; I love to bake.
 
Device I couldn't live without:
My laptop. LOVE to shop online.
 
My greatest accomplishment outside my profession:
My boys.  My oldest, Robert (22), will graduate this year from college and be on his way to med school next fall.  My youngest, Vinnie (16), is a junior at Central Catholic and is killing it on the football field.  They know I am, and always will be, their biggest fan!! 
 
The reason I got into this profession:
Honestly for me this started as a summer job "years" ago and I loved it so much I just stayed with it and worked hard to get where I am now.
 
Biggest influences on me professionally:
I would have to say my mom. She worked in sales @ OC for 35+ years listening to her stories about dealing with her clients was always a highlight for me.
 
When nobody's looking, I like to:
Watch Chrisley Knows Best & The Kardashians.  It's like a trainwreck you just can't stop watching!
 
A few things you probably would not have known about me:
I am a twin and due to my step-kids I am also a grandmother of 6: Tanner, Amara, Xander, Trace, Trevor & Mason
 
Best thing about being an AAF Toledo member:
Getting involved , meeting new people and seeing old friends.

 
 
I am: 

Jacqueline "Jackie" Klempner
Account Manager
 
 
419-724-4822
 
 



  You are an AAF Member 

 

Your membership to
AAF Toledo
entitles you to be a
member of the
American Advertising Federation (AAF).

This membership connects
you to the entire advertising
community and provides you
with great opportunities for networking, education, and valuable discounts.

 

 Click HERE
to receive industry SmartBriefs.
AAF

 

 



Quick Links:

 





Casey Pogan
2017-2018
AAF Toledo President
Welcome to Spring and a refreshing assortment of new and returning events hosted by AAF Toledo!
Lunch & Learn with us on Wednesday, April 18 at The Premier from 11:30 a.m. - 1:00 p.m. and uncover the world of color with Phil Kenyon, Vice President | Color Solutions at Chameleon Power. Color is a science that speaks to people in ways which are emotional, physiological and sociological and Chameleon provides a framework for determining strengths and weaknesses within existing palette/color plans. Invite a friend and register  by April 16!
AAF Toledo is very excited about the Mosaic Series , a half day workshop at the Toledo Museum of Art on Thursday, April 26 which will introduce the significance of multicultural diversity & inclusion in the workforce. Felicia Johnson , a diversity and leadership expert will present on what it means to be an inclusive leader in the workplace, how to recruit diverse talent, and most importantly how to retain that talent. The morning will conclude with a panel of agency creatives and talent professionals sharing a variety of best practices for creating a welcoming work environment. Sponsorship and registration information can be found here .
Donations are currently being sought for AdBID , our annual online fundraiser auction of products and services that supports AAF Toledo's general operating fund including educational programming, social events, and student scholarships. From media packages to gift baskets, a wide variety of items will be available for bidding beginning on Monday, April 23. Please consider supporting this effort by making a donation  and sharing the auction information with potential bidders.
Follow AAF Toledo on Facebook or visit www.aaftoledo.org  for the most current event and program information.


Casey Pogan
Franklin Park Mall | Marketing Director 
(419) 473-3317


Interested In Joining Our Board? 

We Need You!

The 2018-2019 membership year begins on July 1 and we need you!

Some of our board members will be completing their term and we need ener getic, productive people to fill those positions.
 
Please contact Patty at director@aaftoledo.org or 419.866.4199 if you are interested or have questions.


UPCOMING EVENTS
Lunch & Learn
Wednesday, April 18
The Premier


Phil Kenyon
Vice President, Color Solutions



Bio:
Having ridden the wave of innovation in consumer electronics in the 80's helping to launch numerous computer and software products for the likes of Sega, Amstrad, Texas Instruments, and Mattel, Phil Kenyon redirected his creative talents to the field of Color Marketing.
Since the early 90's he has worked with numerous multi-national corporations around the world to develop new and exciting technologies that enable Manufacturers to not only design superior color collections, but to also create marketing tools and programs that enable the consumers to select products with ease and confidence.
Phil has worked and published papers with world renowned academics at leading universities in the field of Color Science, Color Psychologists, Color Instrument Manufacturers, Color Marketing Groups and Color Associations and combined this collective knowledge to deliver numerous innovative color marketing and color management solutions. 



  
The Premier - 4480 Heatherdowns Blvd., Toledo
Wednesday, April 18

11:30 Networking | 11:45 Buffet Lunch | 12:00 Announcements/Presentation/Q&A
 
$25 members | $30 non-members | $15 students
registration is required and needed by:  April 16

AdBID - Online Auction
accepting donations now-April 20



 
accepting donations now - April 20
items will be posted as they are received
thank you in advance for supporting AAF Toledo

 

Mosaic Series:
"Creating Workplaces That
Work For All"
Thursday, April 26



Our goal is to educate advertising professionals on their responsibility to cultivate, and advocate for, diverse talent within their fields. For our industry to stay competitive and lucrative; this requires the creative intelligence of all individuals, from all backgrounds and walks of life.
------
click here for seminar schedule and panel bios





Keynote Speaker:
Felicia Johnson is the Founder and Managing Director of Gatson Group, LLC, a full-service Diversity & Inclusion consulting firm, offering comprehensive inclusion based solutions in specialty areas including Inclusive Leadership Education, Cultural Competency, Unconscious Bias, Recruiting/Retention, Talent/Succession, Community Engagement and Engagement Strategy & Execution.

Most recently, Johnson served as the Global Manager for Global Diversity & Inclusion for The Goodyear Tire & Rubber Company in Akron, OH. In this role, she led the design and implementation of the global strategy for diversity and inclusion, supporting more than 60,000 employees across North America, Latin America, Europe, Middle East, Africa and Asia-Pacific.  Prior to Goodyear, Johnson served as the Sr. Manager, Diversity & Inclusion, for Nebraska based Cabela's, Inc., where she served as a subject matter expert in the development, design and execution of diversity and inclusion based initiatives serving over 19,000 employees in the US and Canada.

Johnson co-led global diversity and inclusion efforts at Franklin, TN based Nissan North America, where she served as the Assistant Secretary for the Global Inclusion Council, as well as a Board Member for The Nissan Foundation Board of Directors.   Johnson is also a Certified Speaker, Coach and Trainer with The John Maxwell Team, which is ranked as Inc. Magazine's No. 1 leadership and management expert in the world.

Felicia holds a Bachelor of Arts degree in Business Administration and Management from Dallas Baptist University and an MBA in Marketing Management from The University of Dallas. She was recently honored as a 2017 Distinguished Alumni of The University of Dallas, the highest honor the university can bestow upon its alumni. She is recognized as a Certified Diversity Professional by The Society for Diversity/Institute for Diversity Certification where she has obtained the (CDP) Credential and serves as a Certified Instructor.


Sponsorship Packages


More Information

 

AdPIN Results 

Thanks to everyone that attended AdPIN 2018 on Friday, March 23 at Rossford Lanes.

 

Congratulations to the 1st place team:

 

METZGERS - Guys

 

 

 

team scores:

 

event photos

 


Company Profile

At our core, Metzgers is a family business.
We started small when Norb Metzger launched Type House in 1976. We listened to our customers' needs and grew our business by providing the services that would help them grow their businesses.
Norb's sons, Joe and Tom Metzger, ran the company together as President and Chief Executive Officer from 1985 until Joe's passing in 2014.
Though we've grown exponentially over the last 40 years, the Metzgers you know today is still very much a family business. Tom is carrying on the legacy of his father and brother as Chairman and CEO. Connie Flahie, Tom's sister, runs our Mom Squad as the Fulfillment Manager. And with the addition of Tom's son Tony to the team as General Manager, we're a third-generation family business. That's a distinction we're very proud of.
It's only natural that a great number of our customers are also family-owned and family-operated businesses, and we couldn't be happier to have them as part of the Metzgers family.
 

Welcome To The Club! 

New Members

Layal Alnemeeh
Student
University of Toledo
www.utoledo.edu


Terri Carroll
Marketing Manager
Toledo Lucas County Public Library
www.toledolibrary.org


Remy Darby
Marketing Strategist
University of Toledo


Erica Emery
Marketing Manager
Hires Dental Care
www.hiresdentalcare.com
 
 
Sam Hixson
Student
Lourdes University

  
Daryl Layson
Marketing & Communications Associate - HR
Dana

 

 

Heather Schramm 

Lead Night Side Director
WTOL
 
 
  Stephen Vasquez
Business Development Manager
Industrial Power Systems




Career Opportunities

New Jobs Posted!

How to Submit a Job Posting

AAF Toledo's marketing job board will put your job posting in front of the most robust network of marketing and advertising talent in the Toledo Area.

 

Your posting will be placed on the AAF Toledo Career Page for 30 days.  It will also receive one mention in the monthly AAF Toledo ADV: Newsletter (which is sent to all AAF Toledo members) and one mention per week (4x) on each of AAF Toledo's social media channels (Facebook, LinkedIn, and Twitter).


 
Price: $50 non-members

Job postings are free for AAF Toledo members. Take advantage of this member benefit and join today

submission form

 
Processing Rules & Regulations:
Once AAF Toledo receives your request for a job posting the Executive Director will approve the posting. At this time the company/individual posting the job will be invoiced for $50.

*AAF Toledo has the right to refuse any job postings at anytime.*


4/2017

AAF Toledo Blog

How to Submit a Guest Blog Post to AAF Toledo
  
The ideal length for a post is between 850 and 1,000 words and must not have been previously published.
  
Come up with a great idea. To be considered, AAFTOL blog topics should be related to advertising, marketing and communications. Write something that you would want to read yourself.
 
Send a proposal. Send a brief proposal to director@aaftoledo.org. Please do not send the full article. Keep it brief: a tentative headline; two or three sentences explaining what the blog will be about; and one sentence saying why you are qualified to write it. Based on this proposal AAFTOL will let you know within three business days whether to submit the article.
 
Write with the reader in mind. Writing for the web is different from writing for print. The best way to organize the piece is to start with a brief set-up that hooks the reader. Then organize the rest in segments. Assume the reader is busy and has a short attention span. Short paragraphs and headings within the article make it easier to read.
 
Include a brief bio at the top. Your name; the name of your company (with a link to your website); and if you've written a book relevant to the article, the title of that book with a link to the Amazon page or to your website if the book is available for sale there. If you tweet, please indicate that, and include a link to your Twitter profile page.
 
Submit the completed article. Please submit your final version by pasting into the body of an e-mail, or attach it as a Microsoft word document. Your submission will be reviewed by AAFTOL editorial board. If we have any questions, comments or concerns, we will contact you.
 
What happens next? AAFTOL will acknowledge receipt of the blog within 24 hours, and let you know within a week whether it has been accepted for publication. If it is, AAFTOL reserves the right to edit the article, including changes in the text, subheads and headline, to improve readability and maximize web traffic.
  

 

 

About AAF Toledo

 

 
AAF Toledo, formerly the Advertising Club of Toledo, is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials.  The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.    



 

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