February 2018


 

ADV logo

A Message From Our President

In This Issue


2017-2018
Officers and
Board of Governors


Officers:

President
Franklin Park Mall 
419.473.3317

1st Vice President
Cooper-Smith Advertising
419.470.5900 x18
 
2nd Vice President
Cuttlefish Graphics
419.318.8931

Treasurer 
The Blade
419.724.6494


Ex-Officio: 
HART
419.893.9600

   
President's Advisory Council:
WTOL
419.248.1142
 

Madison Avenue Marketing Group
419.724.7374
 

Executive Director:
office:  419.866.4199
cell:  419.260.9572


Board of Governors:
Fresh Products
419.531.9741
 
Harbor Behavioral Health
419.720.6139

Toledo Museum of Art
419.255.8000 x7428
 
Impact Products, LLC
419.841.2891 x313

Mail It Corporation
419.249.4848

Rebecca Johns
ProMedica
419.469.3874

Toledo-Lucas County Port Authority
419.243.8251

H.O.T. Graphic Services
419.242.7000 x365
 
United Way of Greater Toledo
419.254.4652

Hanson
419.327.6100 x1614
  
Jupmode
419.318.2029
 
Madhouse
419.873.0538
 


Calendar of Events:
 

 
Thursday, February 22
The Valentine Theatre
doors open at 5:30
show begins at 7:00 
 
 
Wednesday, March 21 
Lunch & Learn
Pandora (more info to come!)
The Premier
11:30 networking
11:45 buffet lunch
12:00 presentation


Friday, March 23
AdPIN - Bowling Tournament
22 lane maximum
event begins at 6:00 p.m. 
register early! 
 
 
   
 
     
 
for more club information, visit:



Who Am I?
 
My place of birth is:
Toledo, Ohio
 
My hobbies are:
Running, gardening, photography, volunteering at Serenity Farm, an equine-assisted therapy organization, traveling, reading Time Magazine weekly.
 
The last good book I read was:
Strengths Finder 2.0 from Gallup and Tom Ruth. We are more successful when we focus on our strengths than when we try to compensate for our weaknesses.
 
My oddest habit is:
I like to do the Times Daily Mini crossword puzzle.
 
Device I couldn't live without:
Braun Oral-B Vitality Sonic toothbrush. And no one else should either!
 
My greatest accomplishment outside my profession:
Raising two amazing children with my husband, Brian.    

The reason I got into advertising/marketing:
I had a passion for art at an early age. I completed all five years of the Toledo Museum of Art Saturday morning art classes. I developed observation and eye-hand skills drawing horses-see hobbies above! I excelled in school and enjoyed learning, including math, which contributed to the problem-solving skills needed for design. Graphic design offered stable career opportunities vs. being a fine artist. It seemed more responsible, sustainable and independent to a high school senior who had just won an Ohio Governor's Youth Art medal!    

Biggest influences on me professionally:
In addition to keeping an eye on design publications, the digital space has influenced me to keep things clean and simple!    

My greatest unfulfilled ambition is:
Visit all of our beautiful national parks. I've been to many of them, but there's so much more to see!   
When nobody's looking, I like to:
Honestly, I'm an introspective person, so I don't like drawing attention to myself. Except for wearing a lit Christmas tree "ugly sweater" to the December AAF luncheon!    

The one thing I really want the world to know about me:
I am currently looking for full time, local work! I have an established record of providing timely, quality creative solutions that often exceed customer's expectations. I'm good at listening to the inputs of a project and providing multiple options to get a better result faster. I have an extraordinary work ethic and enjoy helping my customers and co-workers with whatever they need!
 
Best thing about being an AAF Toledo member:
Meeting great people with shared professional interests and insights, especially my good friends who have helped me with my job campaign - thank you!


I Am:

Pam Hoch 
Graphic Designer
419-872-0256
    


  You are an AAF Member 

 

Your membership to
AAF Toledo
entitles you to be a
member of the
American Advertising Federation (AAF).

This membership connects
you to the entire advertising
community and provides you
with great opportunities for networking, education, and valuable discounts.

 

 Click HERE
to receive industry SmartBriefs.
AAF

 

 



Quick Links:

 





Casey Pogan
2017-2018
AAF Toledo President
There is so much to love about February! From Valentine's Day to winter's bon voyage and last but not least the AAF Toledo ADDY Awards! The ADDYs are the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local events. Tickets are now on sale for AAF Toledo's ADDY Awards ceremony on Thursday, February 22 at the historic Valentine Theatre in downtown Toledo. The evening begins at 5:30 p.m. with entry viewing, buffet dinner, cash bar, and acoustic music by NOT FAST ENÜFF. Award presentation begins at 7:00 p.m. Tickets are $50 each or ten for $450. Student tickets are $30. Tickets may be purchased in advance by calling 419-866-4199 or by visiting http://aaftoledo.org/addys
 
Save the date for Friday, March 23 and join us for AdPIN 2018! This sell-out event takes place at Rossford Lanes and includes, glow bowling, shoes, food, trophies, and more! Teams are encouraged to register early as a limited number of lanes remain!

Learn how to create a workplace that works for all at AAF Toledo's Mosaic Series. The half-day workshop focused on diversity and inclusion will be held at the Toledo Art Museum on Thursday, April 26. The goal for the morning is to help educate advertising professionals on cultivating and advocating for, diverse talent within their fields. Sponsorship and ticket information can be found here

Thank you for your continued support of AAF Toledo. Keep up with all that is happening by following us on Facebook or by visiting www.aaftoledo.org for current event and program information.



Casey Pogan
Franklin Park Mall | Marketing Director
(419) 473-3317


UPCOMING EVENTS
       
 
 
 Thursday, February 22
The Valentine Theatre

5:30 doors open for viewing & buffet dinner (cash bar)
7:00 show begins


    
 
 

Lunch & Learn
Wednesday, March 21
 The Premier

Pandora

more information to come!


AdPIN - Bowling Tournament
Friday, March 23
Rossford Lanes



Friday, March 23
Rossford Lanes

22 lane maximum
5 lanes available!

 


AdBID - Online Auction
accepting donations now-April 20



 
accepting donations now - April 20
items will be posted as they are received
thank you in advance for supporting AAF Toledo

 

Mosaic Series:
"Creating Workplaces That
Work For All"
Thursday, April 26



Our goal is to educate advertising professionals on their responsibility to cultivate, and advocate for, diverse talent within their fields. For our industry to stay competitive and lucrative; this requires the creative intelligence of all individuals, from all backgrounds and walks of life.




Keynote Speaker:
Felicia Johnson is the Founder and Managing Director of Gatson Group, LLC, a full-service Diversity & Inclusion consulting firm, offering comprehensive inclusion based solutions in specialty areas including Inclusive Leadership Education, Cultural Competency, Unconscious Bias, Recruiting/Retention, Talent/Succession, Community Engagement and Engagement Strategy & Execution.

Most recently, Johnson served as the Global Manager for Global Diversity & Inclusion for The Goodyear Tire & Rubber Company in Akron, OH. In this role, she led the design and implementation of the global strategy for diversity and inclusion, supporting more than 60,000 employees across North America, Latin America, Europe, Middle East, Africa and Asia-Pacific.  Prior to Goodyear, Johnson served as the Sr. Manager, Diversity & Inclusion, for Nebraska based Cabela's, Inc., where she served as a subject matter expert in the development, design and execution of diversity and inclusion based initiatives serving over 19,000 employees in the US and Canada.

Johnson co-led global diversity and inclusion efforts at Franklin, TN based Nissan North America, where she served as the Assistant Secretary for the Global Inclusion Council, as well as a Board Member for The Nissan Foundation Board of Directors.   Johnson is also a Certified Speaker, Coach and Trainer with The John Maxwell Team, which is ranked as Inc. Magazine's No. 1 leadership and management expert in the world.

Felicia holds a Bachelor of Arts degree in Business Administration and Management from Dallas Baptist University and an MBA in Marketing Management from The University of Dallas. She was recently honored as a 2017 Distinguished Alumni of The University of Dallas, the highest honor the university can bestow upon its alumni. She is recognized as a Certified Diversity Professional by The Society for Diversity/Institute for Diversity Certification where she has obtained the (CDP) Credential and serves as a Certified Instructor.


Sponsorship Packages


More Information

 

Company Profile

Blade NewsSlide connects you to relevant stories that go beyond words, painting the experience in front of you with videos, interaction, and photo galleries.

Also, Explore 419 and BGSU are partnering with Blade NewsSlide to connect you to the best in local arts and entertainment.

There are opportunities to win an iPhone X, $5,000 in tuition to BGSU or UT, or tickets to local events and best of all - Blade NewsSlide is completely free!

 
 

New Members

Welcome New Members
 
 
 Theresa Busse
Data Analytics and Research Coordinator
The Blade
 
 
Kat Chew
Owner
Chew Digital Art
 
 
Tyler DeWitt
 
 
Kimberlee Diehr
Marketing Consultant
Kimberlee Diehr Consulting
 
  
Victoria Hug
Design Student
Owens Community College


Ryan Kindinger
Art Director
NORTH Design


Jana Moses
Marketing Director
Zoll & Kranz, LLC

 
Tony Schmenk
Owner/Designer
Drive Creative Marketing


 
Welcome Back to AAF Toledo 
 
Amy Karlovec
Ilustrator/Designer
 
 
Matt Moore
Account Executive
Ohio Magazine, a product of Great Lakes Publishing


Melissa Wehrman
Creative Director
Melissa Wehrman Designs





2017-2018 Membership Renewal

2017-2018 MEMBERSHIP RENEWAL INVOICES WERE MAILED

MEMBERSHIP YEAR BEGAN
JULY 1, 2017
 

Please renew as soon as possible.

 
Not a member?
contact Patty with questions at 419.866.4199
 
 
 


Career Opportunities

Job Posting

AAF Toledo's marketing job board will put your job posting in front of the most robust network of marketing and advertising talent in the Toledo Area.

Your posting will be placed on the AAF Toledo job board/career tab for 30 days. It will also receive one mention in the monthly AAF Toledo e-newsletter (which is sent to all AAF Toledo members) and one mention per week (4x) on each of AAF Toledo's social media channels (Facebook, Instagram, LinkedIn, and Twitter).

Price: $50 non-members

Job postings are free for AAF Toledo members. Take advantage of this member benefit and join today

submission form


Processing Rules & Regulations:
Once AAF Toledo receives your request for a job posting the Executive Director will approve the posting. At this time the company/individual posting the job will pay a fee of $50.

*AAF Toledo has the right to refuse any job postings at anytime.*


4/2017

AAF Toledo Blog

How to Submit a Guest Blog Post to AAF Toledo
  
The ideal length for a post is between 850 and 1,000 words and must not have been previously published.
  
Come up with a great idea. To be considered, AAFTOL blog topics should be related to advertising, marketing and communications. Write something that you would want to read yourself.
 
Send a proposal. Send a brief proposal to director@aaftoledo.org. Please do not send the full article. Keep it brief: a tentative headline; two or three sentences explaining what the blog will be about; and one sentence saying why you are qualified to write it. Based on this proposal AAFTOL will let you know within three business days whether to submit the article.
 
Write with the reader in mind. Writing for the web is different from writing for print. The best way to organize the piece is to start with a brief set-up that hooks the reader. Then organize the rest in segments. Assume the reader is busy and has a short attention span. Short paragraphs and headings within the article make it easier to read.
 
Include a brief bio at the top. Your name; the name of your company (with a link to your website); and if you've written a book relevant to the article, the title of that book with a link to the Amazon page or to your website if the book is available for sale there. If you tweet, please indicate that, and include a link to your Twitter profile page.
 
Submit the completed article. Please submit your final version by pasting into the body of an e-mail, or attach it as a Microsoft word document. Your submission will be reviewed by AAFTOL editorial board. If we have any questions, comments or concerns, we will contact you.
 
What happens next? AAFTOL will acknowledge receipt of the blog within 24 hours, and let you know within a week whether it has been accepted for publication. If it is, AAFTOL reserves the right to edit the article, including changes in the text, subheads and headline, to improve readability and maximize web traffic.
  

 

 

About AAF Toledo

 

 
AAF Toledo, formerly the Advertising Club of Toledo, is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials.  The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.    



 

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