June 2018


 

ADV logo

A Message From Our President

In This Issue


2017-2018
Officers and
Board of Governors


Officers:

President
Franklin Park Mall 
419.473.3317

1st Vice President
Cooper-Smith Advertising
419.470.5900 x18
  
2nd Vice President
Cuttlefish Graphics
419.318.8931

Treasurer 
The Blade
419.724.6494


Ex-Officio: 
HART
419.893.9600

   
President's Advisory Council:
WTOL
419.248.1142
 

MadAveGroup
419.724.7374
 

Executive Director:
office:  419.866.4199
cell:  419.260.9572


Board of Governors:
Fresh Products
419.531.9741
  
Harbor Behavioral Health
419.720.6139

Toledo Museum of Art
419.255.8000 x7428
 
Impact Products, LLC
419.841.2891 x313

Mail It Corporation
419.249.4848

Rebecca Johns
ProMedica
419.469.3874

Toledo-Lucas County Port Authority
419.243.8251

H.O.T. Graphic Services
419.242.7000 x365
  
United Way of Greater Toledo
419.254.4652

Hanson
419.327.6100 x1614
  
Jupmode
419.318.2029
  
Madhouse
419.873.0538
  


Calendar of Events:
 
 
Wednesday, June 20
The Premier
11:30 networking
11:45 buffet lunch
12:00 presentation
Saga Shoffner 
Creative Brief - what is it and why it is important to prepare one.
 
 
Thursday, August 9
AdBASH - Volleyball Tournament
sand courts at The Docks
 
 
Saturday, November 3
Hilton Garden Inn
 
 
 
 


 
  
     
  
for more club information, visit:



Who Am I?

My place of birth is:
Toledo, Ohio

My hobbies are:
Design, Meditation, Movies
 
Device I couldn't live without:
Computer   
 
My greatest accomplishment outside my profession:
Overcoming a major car accident that led to spinal injuries, which I worked my way through and got motivated to accomplish goals towards my future.   
 
The reason I got into advertising/marketing:
To start my own design business to help other business with design needs and help their businesses grow.   
 
Biggest influences on me professionally:
Successful Business Owners

The one thing I really want the world to know about me:
I enjoy helping others
 
Best thing about being an AAF Toledo member:
Meeting/connecting with other businesses.   
  
I am:
Kyle Csortos
 


  You are an AAF Member 

 

Your membership to
AAF Toledo
entitles you to be a
member of the
American Advertising Federation (AAF).

This membership connects
you to the entire advertising
community and provides you
with great opportunities for networking, education, and valuable discounts.

 

 Click HERE
to receive industry SmartBriefs.
AAF

 

 



Quick Links:

 





Casey Pogan
2017-2018
AAF Toledo President
Bring on the sunshine and fun times, summer has finally arrived in Northwest Ohio and we hope to see you at all of the AAF Toledo upcoming events!

Lunch & Learn with us on Wednesday, June 20 at The Premier from 11:30 a.m. - 1:00 p.m. and learn about the importance of a creative brief from Saga Shoffner. Saga's career has been spent building brands and nurturing relationships. She has been a leading voice in groundbreaking branding efforts that create a passionate connection between the company and its consumers' values. At Nike, Saga was responsible for leading breakthrough consumer communications for one of the strongest global brands in recent history while advancing in a variety of advertising and branding positions. This included leading communications for "Just Do It" brand initiatives and leading production of award - winning campaigns. At Owens-Illinois as VP of Global Communications and Brand Marketing, Saga was a key catalyst in O-I's evolution from "making glass packaging" to "becoming a global glass brand." She led the creation of the organization's first global brand campaign, Glass Is Life™, which created a global voice for glass and a rallying cry from O-I. Invite a friend to this must see presentation! Tickets are $25 members | $30 non-members | $15 students and can be purchased here.  
 
Teams are now forming for AdBASH, the club's annual sand volleyball tournament. The fun takes place at The Beach at International Park on Thursday August, 9 with play beginning at 6:00 p.m. Food and t-shirts are included with registration and a cash bar will be available!

Looking for a deal? AdBID 2018 has officially ended, however a few items remain available for purchase. From media packages to gift baskets, check out the items for sale here! Thank you to all of the organizations that donated items and to the bidders for supporting AAF Toledo's largest fundraiser of the year.

Stay in touch with AAF Toledo on Facebook or visit www.aaftoledo.org for current event and program information.


Casey Pogan
Franklin Park Mall | Marketing Director 
(419) 473-3317


UPCOMING EVENTS


 Lunch & Learn
Saga Schoffner
 Wednesday, June 20
 
Saga Shoffner


Creative Brief - what is it and why it is important
to prepare one.


Saga Shoffner's career has been spent building brands and nurturing relationships. She has been a leading voice in groundbreaking branding efforts that create a passionate connection between the company and its consumers' values.
At Nike she was responsible for leading breakthrough consumer communications for one of the strongest global brands in recent history while advancing in a variety of advertising and branding positions. This included leading communications for "Just Do It" brand initiatives and leading production of award - winning campaigns.

At Owens-Illinois as VP of Global Communications and Brand Marketing, Saga was a key catalyst in O-I's evolution from "making glass packaging" to "becoming a global glass brand." She led the creation of the organization's first global brand campaign, Glass Is Life™, which created a global voice for glass and a rallying cry from O-I. She was also instrumental in O-I's decision to sponsor the Pacific Reef Tank at the Toledo Zoo & Aquarium.

Departing O-I in the fall of 2015, Saga and her husband Edwin Conn made the decision to stay in the area and start a new chapter. As residents of Maumee they are both self-employed in the creative services and brand communications arena. Saga and Ed are vocal champions and believers in the vibrancy and future of Toledo.
 
Sample speaking engagements:

TEDX Toledo September 2014
 
The Miami Ad School, Miami FL November 2010
 
 
Wednesday, June 20
The Premier

11:30 networking
11:45 buffet lunch
12:00 introduce past presidents in attendance and scholarship recipients, pass the presidential gavel, introduce 2018-2019 officers and board of governors, presentation of president's award, general club announcements, presentation, and Q&A



$25 member     |     $30 non-member     |     $15 student
RSVP by Monday, June 18
 





no refunds



AdBASH Volleyball Tournament
Thursday, August 9
sand courts at The Docks



Thursday, August 9
the sand courts at The Docks


5:00-6:00 p.m. Registration/Food/Cash Bar/Practice
6:00 p.m. Meeting with Team Captains/Play Begins
 



more info:  AdBASH 2018


The Internship Event
Saturday, November 3
Hilton Garden Inn


MARK YOUR CALENDAR
Saturday, November 3
Hilton Garden Inn


more information to come!


Company Profile

 



About the agency:
 
For over 30 years, Thread Marketing Group has been at the forefront of understanding how technological advances dramatically transform how businesses and people communicate. We are a technology company by birth, and a marketing organization by choice ... pioneers and practitioners of both technology and communications. Our expertise lies in understanding how to ally and leverage these two powerful forces on behalf of our clients.
Thread is a "full-service" marketing communications firm, providing the following services to clients across town and across the country
 
  • Brand Strategy and Management
  • Advertising - Traditional and Digital        
  • Marketing
  • Social Media Strategy/Management
  • SEO/SEM
  • Public Relations
  • Website Strategy and Development
  • Database Consulting and Development
  • Content/Inbound Marketing
  • Email Campaign Planning and Activation
 
Thread assembles a unique team for each project we take on. We're a firm staffed with technology and marketing professionals completely committed to providing clients with an exceptional experience, as well as superior counsel and products. At Thread, we provide ROI-focused strategies with award-winning solutions. In fact, Thread was recently named a 2018 Best Advertising Agency in Toledo and was the recipient of four national 2018 Healthcare Advertising awards.
 
Website link: www.threadgroup.com
 
 
Contact information:
419.887.6801
4635 West Alexis Road
Toledo, OH  43623
 

2018-2019 Scholarship Recipients

Toledo Community Foundation Announces Recipients of the 2018 AdClub Scholarship
 
The Board of Trustees of Toledo Community Foundation, Inc. is pleased to announce three recipients of the Advertising Club of Toledo / AAF Toledo Scholarship: Courteney Buchanan, Audra DeLaney and Ray Silvestri.
 
Ms. Buchanan is a 2016 graduate of Woodmore High School in Elmore, OH, and will be a junior at The University of Toledo in the fall, where she is majoring in Marketing.
 
Ms. DeLaney, a resident of Bellville, OH, will be a senior at Bowling Green State University in the fall.  She is majoring in Journalism/Public Relations.
 
Mr. Silvestri is a 2016 graduate of Evergreen High School. He will be a junior at The Ohio State University in the fall, and is majoring in Marketing.  
 
This scholarship was established by the Advertising Club of Toledo in 2001. Scholarship applicants are required to have a 3.0 cumulative GPA and the intent to pursue a degree in communications, marketing, public relations or related field.  A renewable scholarship, it is available for full-time undergraduate or graduate students who are attending a university or college in Ohio or Michigan.
 
The online application for the Advertising Club of Toledo / AAF Toledo Scholarship is available on Toledo Community Foundation's website, www.toledocf.org, after November 1. Applications are due February 1. Scholarship awards are announced in May.
 
For further information about the Foundation's scholarship program, visit http://www.toledocf.org/main/scholarships/.
 
Toledo Community Foundation, Inc. is a public charitable organization created by citizens of our community to enrich the quality of life for individuals and families in our area.  In existence since 1973, the Foundation has more than 800 funds with assets of approximately $291 million.  The Foundation provides philanthropic services for individuals, families, businesses and corporations to meet their charitable giving needs. For more information about Toledo Community Foundation, visit www.toledocf.org or follow us on Facebook.
 
  

AdBID - Online Auction
auction closed on Monday, May 7

Items are still for sale!


 

item descriptions can be found at below link:
 


reasonable offers will be accepted
 
 
 
thank you to all the donors
thank you in advance for supporting AAF Toledo

 

2018-2019 Membership Renewal Invoices


2018-2019 membership renewal invoices were mailed on May 31  
 
Please renew by July 1 (the start of our membership year).   
 
 
Not a member?
 
    
contact Patty with questions at 419.866.4199
 
 
  

Career Opportunities

New Jobs Posted!

How to Submit a Job Posting

AAF Toledo's marketing job board will put your job posting in front of the most robust network of marketing and advertising talent in the Toledo Area.

 

Your posting will be placed on the AAF Toledo Career Page for 30 days.  It will also receive one mention in the monthly AAF Toledo ADV: Newsletter (which is sent to all AAF Toledo members) and one mention per week (4x) on each of AAF Toledo's social media channels (Facebook, LinkedIn, and Twitter).


 
Price: Free - Members | $50 - Non-Members
 

 
Job postings are free for AAF Toledo members. Take advantage of this member benefit and join today





 
Processing Rules & Regulations:
Once AAF Toledo receives your request for a job posting the Executive Director will approve the posting. At this time the company/individual posting the job will be invoiced for $50.

*AAF Toledo has the right to refuse any job postings at anytime.*


4/2017

AAF Toledo Blog

How to Submit a Guest Blog Post to AAF Toledo
  
The ideal length for a post is between 850 and 1,000 words and must not have been previously published.
  
Come up with a great idea. To be considered, AAFTOL blog topics should be related to advertising, marketing and communications. Write something that you would want to read yourself.
 
Send a proposal. Send a brief proposal to director@aaftoledo.org. Please do not send the full article. Keep it brief: a tentative headline; two or three sentences explaining what the blog will be about; and one sentence saying why you are qualified to write it. Based on this proposal AAFTOL will let you know within three business days whether to submit the article.
 
Write with the reader in mind. Writing for the web is different from writing for print. The best way to organize the piece is to start with a brief set-up that hooks the reader. Then organize the rest in segments. Assume the reader is busy and has a short attention span. Short paragraphs and headings within the article make it easier to read.
 
Include a brief bio at the top. Your name; the name of your company (with a link to your website); and if you've written a book relevant to the article, the title of that book with a link to the Amazon page or to your website if the book is available for sale there. If you tweet, please indicate that, and include a link to your Twitter profile page.
 
Submit the completed article. Please submit your final version by pasting into the body of an e-mail, or attach it as a Microsoft word document. Your submission will be reviewed by AAFTOL editorial board. If we have any questions, comments or concerns, we will contact you.
 
What happens next? AAFTOL will acknowledge receipt of the blog within 24 hours, and let you know within a week whether it has been accepted for publication. If it is, AAFTOL reserves the right to edit the article, including changes in the text, subheads and headline, to improve readability and maximize web traffic.
 
 
 
  

 

 

About AAF Toledo

 

 
AAF Toledo, formerly the Advertising Club of Toledo, is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials.  The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.    



 

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