March 2018


 

ADV logo

A Message From Our President

In This Issue


2017-2018
Officers and
Board of Governors


Officers:

President
Franklin Park Mall 
419.473.3317

1st Vice President
Cooper-Smith Advertising
419.470.5900 x18
 
2nd Vice President
Cuttlefish Graphics
419.318.8931

Treasurer 
The Blade
419.724.6494


Ex-Officio: 
HART
419.893.9600

   
President's Advisory Council:
WTOL
419.248.1142
 

Madison Avenue Marketing Group
419.724.7374
 

Executive Director:
office:  419.866.4199
cell:  419.260.9572


Board of Governors:
Fresh Products
419.531.9741
 
Harbor Behavioral Health
419.720.6139

Toledo Museum of Art
419.255.8000 x7428
 
Impact Products, LLC
419.841.2891 x313

Mail It Corporation
419.249.4848

Rebecca Johns
ProMedica
419.469.3874

Toledo-Lucas County Port Authority
419.243.8251

H.O.T. Graphic Services
419.242.7000 x365
 
United Way of Greater Toledo
419.254.4652

Hanson
419.327.6100 x1614
  
Jupmode
419.318.2029
 
Madhouse
419.873.0538
 


Calendar of Events:
 
 
Wednesday, March 21 
Lindsie Miller - Director, Ad Innovation at Pandora
The Premier 
11:30 networking 
11:45 buffet lunch 
12:00 presentation


Friday, March 23
22 lane maximum 
event begins at 6:00 p.m. 
2 lanes available!


Wednesday, April 18 
Lunch & Learn 
Phil Kenyon, Vice President of Color Solutions at Chameleon Power
11:30 networking 
11:45 buffet lunch 
12:00 presentation


Thursday, April 26 
Mosaic Series:  Creating Workplaces That Work For All
Toledo Museum of Art - Glass Pavilion
8:30 a.m. - 12:00 p.m.

 
 
   
 
     
 
for more club information, visit:



Who Am I?
   
My place of birth is:
Toledo, OH
 
My hobbies are:
Golf
Volleyball
Concerts
Eating pizza
 
The last good book I read was:
I rarely have time to read, but the best movie I've seen lately is Black Panther.
 
My oddest habit is:
I iron just about everything I wear.
 
Device I couldn't live without:
Cell phone
 
My greatest accomplishment outside my profession:
Graduating from the University of Toledo
 
The reason I got into advertising/marketing:
I've always appreciated the creativity of the profession. I like to conceptualize an idea and turn it into a final product.
 
Biggest influences on me professionally:
I've had a few really great managers in my career who've helped me be a better employee and person. For inspiration, I read a lot of magazines and follow some cool bloggers and Instagrammers.
 
My greatest unfulfilled ambition is:
I want to travel to Italy and explore Rome and Vatican City.
 
When nobody's looking, I like to:
Watch the Food Network
 
The one thing I really want the world to know about me:
I'm also a licensed Realtor!
 
Best thing about being an AAF Toledo member:
Networking with other talented people who enjoy the Toledo Region.
 
 
I am: 
Jeff Schaaf 
 
Talent Attraction Manager
Toledo Regional Chamber of Commerce

 


  You are an AAF Member 

 

Your membership to
AAF Toledo
entitles you to be a
member of the
American Advertising Federation (AAF).

This membership connects
you to the entire advertising
community and provides you
with great opportunities for networking, education, and valuable discounts.

 

 Click HERE
to receive industry SmartBriefs.
AAF

 

 



Quick Links:

 





Casey Pogan
2017-2018
AAF Toledo President
Congratulations to all of the AAF Toledo ADDY award recipients and thank you to those who attended the event and continue to impact creativity in Toledo. It truly does matter where you make it and Northwest Ohio is overflowing with innovative talent. An extra special thank you to Hanson Inc. for being the driving force behind this year's ADDY creative and to Penta Career Center for overseeing the audio visual during the event. A complete list of winners can be found here.

Lunch & Learn with us on Wednesday, March 21 at The Premier from 11:30 a.m. - 1:00 p.m. and hear about the future of audio from Lindsie Miller, Director of Ad Innovation at Pandora. Lindsie will discuss ad product innovation at Pandora and today's evolving marketing landscape. Bring a friend!

Dust off your bowling bag and join us on Friday, March 23 for AdPIN 2018. A couple of lanes remain available for the event that takes place at Rossford Lanes and includes: glow bowling, shoes, food, trophies, and more! Contact Patty at director@aaftoledo.org to reserve your lane!

Save the date for AAF Toledo's Mosaic Series which will be held at the Toledo Art Museum's Glass Pavilion on Thursday, April 26. The half-day workshop focused on diversity and inclusion will help educate advertising professionals on cultivating and advocating for, diverse talent within their fields. Sponsorship and ticket information can be found here

Stay in touch with all that is happening by following us on Facebook or by visiting www.aaftoledo.org for current event and program information.


Casey Pogan
Franklin Park Mall | Marketing Director 
(419) 473-3317


UPCOMING EVENTS
Lunch & Learn
Wednesday, March 21
The Premier

Lindsie Miller 
Director, Ad Innovation at Pandora

 
The Future of Audio...all things "Connected"
 

Bio:
For the past 8 years Lindsie has partnered with blue chip brands to capture attention and drive engagement across the Pandora platform, the world's most powerful music discovery platform.  In her current role, Lindsie works to educate partners on ad product innovation at Pandora as well as to understand the market challenges they are facing in today's evolving marketing landscape.  Prior to Pandora, Lindsie spent 7 years at the Walt Disney Company as a part of a cross platform media team connecting kids and families with the hallmark Disney brands.  Preceding The Walt Disney Company Lindsie spent 4 years at Starcom Worldwide on Strategy and Investment teams across a variety of clients.  Lindsie is a graduate of the University of Illinois and lives in Highland Park, IL with her husband, 7 year old twin boys and lovable Golden Retriever. 
 
 
11:30 networking
11:45 buffet lunch
12:00 announcements/program/Q&A


 

RESERVATIONS ARE REQUIRED AND NEEDED BY:
FRIDAY, MARCH 16


$25 members ~ $30 non-members ~ $15 student

email director@aaftoledo.org or register online

 

AdPIN - Bowling Tournament
Friday, March 23
Rossford Lanes



Friday, March 23
Rossford Lanes

22 lane maximum
2 lanes available!

 
 


AdBID - Online Auction
accepting donations now-April 20



 
accepting donations now - April 20
items will be posted as they are received
thank you in advance for supporting AAF Toledo

 

Mosaic Series:
"Creating Workplaces That
Work For All"
Thursday, April 26



Our goal is to educate advertising professionals on their responsibility to cultivate, and advocate for, diverse talent within their fields. For our industry to stay competitive and lucrative; this requires the creative intelligence of all individuals, from all backgrounds and walks of life.




Keynote Speaker:
Felicia Johnson is the Founder and Managing Director of Gatson Group, LLC, a full-service Diversity & Inclusion consulting firm, offering comprehensive inclusion based solutions in specialty areas including Inclusive Leadership Education, Cultural Competency, Unconscious Bias, Recruiting/Retention, Talent/Succession, Community Engagement and Engagement Strategy & Execution.

Most recently, Johnson served as the Global Manager for Global Diversity & Inclusion for The Goodyear Tire & Rubber Company in Akron, OH. In this role, she led the design and implementation of the global strategy for diversity and inclusion, supporting more than 60,000 employees across North America, Latin America, Europe, Middle East, Africa and Asia-Pacific.  Prior to Goodyear, Johnson served as the Sr. Manager, Diversity & Inclusion, for Nebraska based Cabela's, Inc., where she served as a subject matter expert in the development, design and execution of diversity and inclusion based initiatives serving over 19,000 employees in the US and Canada.

Johnson co-led global diversity and inclusion efforts at Franklin, TN based Nissan North America, where she served as the Assistant Secretary for the Global Inclusion Council, as well as a Board Member for The Nissan Foundation Board of Directors.   Johnson is also a Certified Speaker, Coach and Trainer with The John Maxwell Team, which is ranked as Inc. Magazine's No. 1 leadership and management expert in the world.

Felicia holds a Bachelor of Arts degree in Business Administration and Management from Dallas Baptist University and an MBA in Marketing Management from The University of Dallas. She was recently honored as a 2017 Distinguished Alumni of The University of Dallas, the highest honor the university can bestow upon its alumni. She is recognized as a Certified Diversity Professional by The Society for Diversity/Institute for Diversity Certification where she has obtained the (CDP) Credential and serves as a Certified Instructor.


Sponsorship Packages


More Information

 

An ADDY Goes To...

Approximately 300 members of the local advertising and marketing community attended the 2018 ADDY Awards ceremony on Thursday, February 22 at the historic Valentine Theatre. Michael Seay, AAF 5th District Governor and National Board Member and Will Lucas, CEO, Creadio hosted the event.
 
Agencies, local businesses, creatives, and students submitted 181 entries and were awarded four Judge's Choice, nine Gold, seventeen Silver, and eleven Bronze. One student entry won a Silver and four student entries earned Bronze. Best of Show went to Madhouse for the Great Adventure Video Campaign created for Purdue Research Foundation.
 
The Silver Medal Award, the AAF's highest award for contribution to the advertising industry, was given to Judy McFarland of Thread Marketing Group. The 2018 Honorary ADDY for Community Partnership was given to Russ Grycza, Instructor at Penta Career Center.
 
Congratulations to all the winners!

In case you missed it, here is Hanson's intro video - thanks for the GREAT creative this year! 


Company Profile

Do you know a high schooler (9th-11th) looking to do something important this summer? We proudly present our first Design for Social Good Camp to share how the power of graphic design can be used for making a meaningful difference in everyday lives, communities, and the world.
 
Camp dates: July 18-20
 
Apply by: March 2
 
https://www.bgsu.edu/designforsocialgoodcamp


Interested In Joining Our Board? 

We Need You!

The 2018-2019 membership year begins on July 1 and we need you!

Some of our board members will be completing their term and we need ener getic, productive people to fill those positions.
 
Please contact Patty at director@aaftoledo.org or 419.866.4199 if you are interested or have questions.


Career Opportunities

Job Posting

AAF Toledo's marketing job board will put your job posting in front of the most robust network of marketing and advertising talent in the Toledo Area.

Your posting will be placed on the AAF Toledo job board/career tab for 30 days. It will also receive one mention in the monthly AAF Toledo e-newsletter (which is sent to all AAF Toledo members) and one mention per week (4x) on each of AAF Toledo's social media channels (Facebook, Instagram, LinkedIn, and Twitter).

Price: $50 non-members

Job postings are free for AAF Toledo members. Take advantage of this member benefit and join today

submission form


Processing Rules & Regulations:
Once AAF Toledo receives your request for a job posting the Executive Director will approve the posting. At this time the company/individual posting the job will pay a fee of $50.

*AAF Toledo has the right to refuse any job postings at anytime.*


4/2017

AAF Toledo Blog

How to Submit a Guest Blog Post to AAF Toledo
  
The ideal length for a post is between 850 and 1,000 words and must not have been previously published.
  
Come up with a great idea. To be considered, AAFTOL blog topics should be related to advertising, marketing and communications. Write something that you would want to read yourself.
 
Send a proposal. Send a brief proposal to director@aaftoledo.org. Please do not send the full article. Keep it brief: a tentative headline; two or three sentences explaining what the blog will be about; and one sentence saying why you are qualified to write it. Based on this proposal AAFTOL will let you know within three business days whether to submit the article.
 
Write with the reader in mind. Writing for the web is different from writing for print. The best way to organize the piece is to start with a brief set-up that hooks the reader. Then organize the rest in segments. Assume the reader is busy and has a short attention span. Short paragraphs and headings within the article make it easier to read.
 
Include a brief bio at the top. Your name; the name of your company (with a link to your website); and if you've written a book relevant to the article, the title of that book with a link to the Amazon page or to your website if the book is available for sale there. If you tweet, please indicate that, and include a link to your Twitter profile page.
 
Submit the completed article. Please submit your final version by pasting into the body of an e-mail, or attach it as a Microsoft word document. Your submission will be reviewed by AAFTOL editorial board. If we have any questions, comments or concerns, we will contact you.
 
What happens next? AAFTOL will acknowledge receipt of the blog within 24 hours, and let you know within a week whether it has been accepted for publication. If it is, AAFTOL reserves the right to edit the article, including changes in the text, subheads and headline, to improve readability and maximize web traffic.
  

 

 

About AAF Toledo

 

 
AAF Toledo, formerly the Advertising Club of Toledo, is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials.  The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.    



 

Stay connected with AAF Toledo:

View our profile on LinkedIn  Follow us on TwitterView on Instagram