May 2018


ADV logo

A Message From Our President

In This Issue

Officers and
Board of Governors


Franklin Park Mall 

1st Vice President
Cooper-Smith Advertising
419.470.5900 x18
2nd Vice President
Cuttlefish Graphics

The Blade


President's Advisory Council:


Executive Director:
office:  419.866.4199
cell:  419.260.9572

Board of Governors:
Fresh Products
Harbor Behavioral Health

Toledo Museum of Art
419.255.8000 x7428
Impact Products, LLC
419.841.2891 x313

Mail It Corporation

Rebecca Johns

Toledo-Lucas County Port Authority

H.O.T. Graphic Services
419.242.7000 x365
United Way of Greater Toledo

419.327.6100 x1614

Calendar of Events:

Monday, May 7
AdBID - Online Auction
Closes at 5:00 p.m.
more info: 

Wednesday, May 30
The Premier
11:30 networking
11:45 buffet lunch
12:00 presentation
comScore & Nielsen

for more club information, visit:

Who Am I?
My place of birth is:
Adrian, MI

My hobbies are:
Antiquing, watching college football (Go Blue! Maybe this year...sigh), social time with family and friends, and snuggling with my toy poodle Murray.
My oddest habit is:
Frequently checking to see if I have anything stuck in my teeth.
Device I couldn't live without:
I hate to admit it, but my iPhone. Just the other day, I was frantically looking for it before I realized it was in my hand.
My greatest accomplishment outside my profession:
Being independent. I've made some tough decisions over the years - from divorce to changing jobs - because my happiness was at stake. I eventually landed a job that I love and fulfills my need for creativity, I purchased my own home, I fixed the ice maker in my fridge, and I've raised "The best dog ever...yes hims [sic] is! That's right! Who's the best boy ever?? You are, Mr. Murray!"
The reason I got into advertising/marketing:
In high school, I signed up for Yearbook Class because I had heard it was easy. I ended up really enjoying graphic design and layout work, but I never thought of it as a future career. I ended up studying communications and psychology in college and a week after graduation I was hired as a Communications Coordinator. That position eventually morphed into an advertising and marketing role, while resurrecting my passion for graphic design. The rest, as they say, is history.
Biggest influences on me professionally:
College doesn't teach or prepare you for the inner workings of day-to-day office life. I didn't realize it at the time, but my first supervisor after college taught me many invaluable lessons that I still follow today: always over-prepare for any meeting, be 10 minutes early for everything (I admit, I still struggle with this one), keep your workspace tidy and organized, take as many notes as possible in every meeting, give sincere acknowledgement and praise to those who deserve it, wait 30 minutes before writing or sending an email when you're angry, and always take pride in your work - even if it's just stapling papers (no one likes staples that hang off the edge of the paper).
My greatest unfulfilled ambition is:
Taking my mom on her dream vacation to Paris. Oui oui!
When nobody's looking, I like to:
Eat dry Cheerios in bed.
I am: 
Erica Emery
Marketing Manager for Hires Dental Care

  You are an AAF Member 


Your membership to
AAF Toledo
entitles you to be a
member of the
American Advertising Federation (AAF).

This membership connects
you to the entire advertising
community and provides you
with great opportunities for networking, education, and valuable discounts.


 Click HERE
to receive industry SmartBriefs.



Quick Links:


Casey Pogan
AAF Toledo President
Hooray, it's May! Thank you to everyone that joined us at the Toledo Museum of Art for the first workshop in our Mosaic Series . Felicia Johnson , a diversity and leadership expert shared what it means to be an inclusive leader in the workplace, how to recruit diverse talent, and most importantly how to retain that talent. The morning concluded with a panel of agency creatives and talent professionals sharing a variety of best practices for creating a welcoming work environment. Attendees thoroughly enjoyed the discussion and AAF Toledo looks forward to our next Mosaic event.
Let the bidding begin! AdBID 2018  is now live and open for bids until 5:00 p.m. on Monday, May 7.  The annual online auction fundraiser supports AAF Toledo's general operating fund including educational programming, social events, and student scholarships. From media packages to gift baskets, a wide variety of items are available for bidding! Check out the auction items here !
Lunch & Learn with us on Wednesday, May 30 at The Premier from 11:30 a.m. - 1:00 p.m. and uncover the world of ratings with presentations from both comScore and Nielsen. Invite a friend and register by May 24! Tickets are $25 members | $30 non-members | $15 students and can be purchased here .
Stay in touch with AAF Toledo on Facebook or visit  for current event and program information.

Casey Pogan
Franklin Park Mall | Marketing Director 
(419) 473-3317

Interested In Joining Our Board? 

We Need You!

The 2018-2019 membership year begins on July 1 and we need you!

Some of our board members will be completing their term and we need ener getic, productive people to fill those positions.
Please contact Patty at or 419.866.4199 if you are interested or have questions.


AdBID - Online Auction
auction closes at 5:00 p.m. on Monday, May 7


start your bidding at below link:

auction closes at 5:00 p.m. on Monday, May 7
thank you to all the donors
this is our biggest fundraiser of the year
thank you in advance for supporting AAF Toledo


Lunch & Learn
Wednesday, May 30
The Premier

Lunch & Learn

Wednesday, May 30


Panel:  comScore & Nielsen


Jeff Sarault
Director of Sales, Local Agency - comScore

"Why comScore?  Why now?"  How comScore's Local TV measurement service helps marketers target beyond age/gender.

Jeff has over 18 years of experience in media sales, research, programming and audience engagement and customer service with companies including American Airlines, CBS Radio, Citadel Broadcasting and Arbitron, Inc.  Jeff joined comScore in November 2016 and is responsible for new business development and client activation of comScore's Local TV measurement service.  He represents comScore's unique solutions suite to leading media advertising agencies, leveraging comScore's core capabilities to address clients' strategic and tactical marketing challenges.


Gerardo Guzman
SVP, Product Leadership - The Nielsen Company

Big Data (RPD) for Local TV:  what you need to know and questions you should be asking
Gerardo Guzman is Senior Vice President, Product Leadership within the Watch organization for Nielsen, working on integrating large data sets into currency for TV and other media, expanding Nielsen measurement through its panels, aligning cross-product solutions for television and cross-platform content and advertising. Gerardo also leads the Scarborough service, focused on collecting and deliver local consumer attitudes, behavior and perceptions for all 210 DMAs.

Gerardo has been with Nielsen for over twenty-three years and has been focused for the last 4 years working with all members in the ad marketplace to integrate multiple large data sets at the local and national levels for TV, Audio and Print.  He has held numerous roles including starting measurement services for mobile and video game platforms, and been part of Nielsen's Digital measurement transformation. 
Prior to Product Leadership, Gerardo held senior IT Development and Management roles. He currently resides in the Chicago-land area.

11:30 networking ~ 11:45 buffet lunch ~ 12:00 presentation

$25 members | $30 non-members | $15 students
Reservations are required and needed by Thursday, May 24

email or register here

5th District ADDY Winners
Madhouse Wins Gold and Hart, North Design, and ProMedica win Silver at 5th District ADDY Judging
Members of AAF Toledo have won one Gold ADDY and three Silver ADDYs in the 2018 American Advertising Awards (ADDYs) District 5 Competition held March 24 in Toledo, OH. 325 professional entries and 63 student entries were judged by Fritz Colinet, Executive Creative Director at Retna Media; Matt Hartman, Creative Director at La-Z-Boy; Donna Gray, CEO at Matchbook Creative; and Ingrid Hartman, Owner of IH Design.
Fifth District consists of AAF clubs in Ohio, Kentucky, and West Virginia.
Professional Gold ADDY :
  • Madhouse for Madhouse VFX Reel, category: Advertising Industry Self-Promotion, Film/Video/Sound
Professional Silver ADDYs :
  • Hart for BGSU Men's & Women's Basketball, category: Local Television Commercial Campaign
  • North Design for LA 2024 Brand Look & Activation, category: Integrated Branded Content Campaign
  • ProMedica for ProMedica Headquarters Installation, category: Out-Of-Home Multiple Installations
Entries that won Gold ADDY Awards at the local level were automatically entered into the 5th District AAF competition.   Local Silver ADDY Award winning entries were also eligible to enter.
All District Gold ADDY winning entries automatically advance to the National ADDY Awards competition.  Winners of National ADDYs will be announced at the 2018 AAF National Conference on June 8 in Chicago.
5th district

 Mosaic Series:
Creating Workplaces That
Work For All

To everyone who attended or sponsored AAF Toledo's very first Mosaic Event  on Thursday, April 26: thank you!  A half-day seminar is a substantial time commitment, so we truly appreciate all those who showed up to learn.  Felicia provided us with some fantastic insight on Diversity & Inclusion "best practices", as well as your next steps to begin building your own inclusion initiatives. If you have feedback about the event, please let us know by replying here!  Also, take note that we will continue hosting more events like this in the future, so be sure to look for Mosaic Events to come. 

photo credit:  Robert Wagner

Company Profile

Hires Dental Care has been committed to providing the finest dental care experience for children and adults since 1974. Our team specializes in general, cosmetic, sedation and implant dentistry, as well as TMJ / headache relief, and same-day emergencies. Our modern equipment and techniques, like high-resolution digital x-rays and lasers, allow patients to receive comprehensive treatment that is quicker and more comfortable.
We understand that dental appointments can cause anxiety in some patients. To help alleviate that anxiety, patients may choose amenities from our Comfort Menu, such as massaging dental chairs, Beats headphones, eye masks, warm blankets, pillows, and different levels of sedation.
Our four highly-educated and trained dentists work side-by-side with each patient to tailor a treatment plan that suits their needs. Recommended procedures are thoroughly discussed and explained, allowing patients to ask questions and play an active role in their treatment planning.
Because our community has been so good to us for 44 years, Hires Dental Care enjoys giving back. Each November, our staff is out and about during Black Friday to hand out cash to shoppers. And every May we hold our non-profit event Stars, Stripes and Smiles, where we provide free dental care to local veterans. Since 2010, we have provided over $191,000 in dental treatment to 1,050 veterans. Our 9 th annual event is May 11, 2018.
But the main reason Hires Dental Care has been one of Toledo's top-rated dentists for so long is our people. We're not only pros at providing first-class service, but we're experts at making each and every patient feel welcome and comfortable.
Hires Dental Care - exceeding expectations; changing lives.
3951 West Sylvania Avenue
Toledo, OH 43623
Monday - Thursday, 8am - 8pm
Fridays 8am - 4pm
Saturdays by Appt

Welcome To The Club! 



Deborah Boyce

Communications & Public Relations Director

Catholic Charities



Taylor Burciaga

Executive Director

Sofia Quintero Art & Cultural Center



Elaine Korenich

Graphic Designer

Root Inc.



Julie McKinnon

Communications Coordinator

Hospital Council of Northwest Ohio



Ben Pushka

Marketing & Outreach Coordinator

Mobile Meals of Toledo, Inc.



Paul Szymanski

Executive Director

Catholic Club



Career Opportunities

New Jobs Posted!

How to Submit a Job Posting

AAF Toledo's marketing job board will put your job posting in front of the most robust network of marketing and advertising talent in the Toledo Area.


Your posting will be placed on the AAF Toledo Career Page for 30 days.  It will also receive one mention in the monthly AAF Toledo ADV: Newsletter (which is sent to all AAF Toledo members) and one mention per week (4x) on each of AAF Toledo's social media channels (Facebook, LinkedIn, and Twitter).

Price: Free - Members | $50 - Non-Members

Job postings are free for AAF Toledo members. Take advantage of this member benefit and join today

Processing Rules & Regulations:
Once AAF Toledo receives your request for a job posting the Executive Director will approve the posting. At this time the company/individual posting the job will be invoiced for $50.

*AAF Toledo has the right to refuse any job postings at anytime.*


AAF Toledo Blog

How to Submit a Guest Blog Post to AAF Toledo
The ideal length for a post is between 850 and 1,000 words and must not have been previously published.
Come up with a great idea. To be considered, AAFTOL blog topics should be related to advertising, marketing and communications. Write something that you would want to read yourself.
Send a proposal. Send a brief proposal to Please do not send the full article. Keep it brief: a tentative headline; two or three sentences explaining what the blog will be about; and one sentence saying why you are qualified to write it. Based on this proposal AAFTOL will let you know within three business days whether to submit the article.
Write with the reader in mind. Writing for the web is different from writing for print. The best way to organize the piece is to start with a brief set-up that hooks the reader. Then organize the rest in segments. Assume the reader is busy and has a short attention span. Short paragraphs and headings within the article make it easier to read.
Include a brief bio at the top. Your name; the name of your company (with a link to your website); and if you've written a book relevant to the article, the title of that book with a link to the Amazon page or to your website if the book is available for sale there. If you tweet, please indicate that, and include a link to your Twitter profile page.
Submit the completed article. Please submit your final version by pasting into the body of an e-mail, or attach it as a Microsoft word document. Your submission will be reviewed by AAFTOL editorial board. If we have any questions, comments or concerns, we will contact you.
What happens next? AAFTOL will acknowledge receipt of the blog within 24 hours, and let you know within a week whether it has been accepted for publication. If it is, AAFTOL reserves the right to edit the article, including changes in the text, subheads and headline, to improve readability and maximize web traffic.



About AAF Toledo


AAF Toledo, formerly the Advertising Club of Toledo, is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials.  The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.    


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