October 2018


ADV logo
In This Issue

Officers and
Board of Governors


Cooper-Smith Advertising
1st Vice President
Cuttlefish Graphics

2nd Vice President  
Lateral Gig 
Mail It Corporation

Franklin Park Mall 
President's Advisory Council:


office:  419.866.4199
cell:  419.260.9572

Board of Governors:


Fresh Products

Buckeye Broadband


Impact Products, LLC

Uppercase Designs
Toledo-Lucas County Port Authority

The Blade

HOT Graphic Services
United Way of Greater Toledo



Calendar of Events:
Wednesday, October 17 
Mosaic Series:  Panel Discussion
The Premier
11:30 networking
11:45 buffet lunch
12:00 announcements, presentation, and Q&A  
Saturday, November 3
Hilton Garden Inn, Perrysburg 
8:00 a.m. - 12:00 p.m.   
Wednesday, December 5
Hilton Garden Inn, Perrysburg

for more club information, visit:

Who Am I?

My place of birth is:
Akron, Ohio

My hobbies are:
reading, movies, spending time with family, country music, and all things Harry Potter

The last good book I read was:
Why Fonts Matter by Sarah Hyndman

My oddest habit is:
I love collecting things - watches, scarves, snowmen, slinkys, pens - anything colorful and visually interesting.

Device I couldn't live without:
my iphone. It keeps me connected to my family members, both near and far.

My greatest accomplishment outside my profession:
marrying my high school sweetheart and raising our two beautiful daughters together

The reason I got into advertising/marketing:
I love creative problem solving. I knew I wanted to be a graphic designer as soon as my high school art teacher introduced me to design. I was so excited to learn I could make a living doing something I loved.

Biggest influences on me professionally:
my 5th grade art teacher, Mrs. Richmond, who encouraged me to never stop pursuing art and to be my own advocate

My greatest unfulfilled ambition is:
to learn to play piano

When nobody's looking, I like to:
binge watch HGTV or curl up with a good book and a cup of tea

Best thing about being an AAF Toledo member:
Meeting people from local companies I wouldn't have the opportunity to meet otherwise.

I am:
Marlene Schmitt
Associate Creative Director
The Image Group

  You are an AAF Member 


Your membership to
AAF Toledo
entitles you to be a
member of the
American Advertising Federation (AAF).

This membership connects
you to the entire advertising
community and provides you
with great opportunities for networking, education, and valuable discounts.


 Click HERE
to receive industry SmartBriefs.



Quick Links:


A Message From Our President

Ryan Hall 
2018-2019 AAF Toledo President

The Fall season is here, and although the temperatures are dropping and the seasonal sadness has begun (for me at least), the AAF has stayed busy planning our 2018 and 2019 events!
The Internship Event is a collaborative effort by AAF Toledo, the Press Club of Toledo and PRSA Northwest Ohio. This event brings together students, professionals and prospective employers for a unique networking and educational experience. There are still several sponsorship opportunities available. The event will be held at the Hilton Garden Inn on Saturday, November 3rd. Please visit our website for more details.
CALLING ALL VENDORS to Eat, Drink and Be Merry at the AAF Toledo Our Favorite Things program on Wednesday, December 5th at the Hilton Garden Inn! We are looking for area retailers to showcase the season's hottest gift ideas at our annual holiday-themed luncheon. This fun afternoon features live entertainment, raffles, and goodie bags. Did I mention there would be a cash bar? For more information about participating as a vendor, please contact Patty at director@aaftoledo.org .
If you would like to become more involved within the club, we have several committees that could use your help! We would love to have your input, and you do not need to be on the Board of Governors in order to participate.  To find out more about becoming involved on one of our committees, please reach out to Patty Schoepf by clicking HERE.
Ryan J. Hall
Cooper-Smith Advertising
Media Buyer
To stay on up to date with everything AAF Toledo, please follow us on Facebook , Instagram , LinkedIn , and Twitter .


Mosaic Series
Lunch & Learn
Wednesday, October 17
The Premier
AAF Toledo's Mosaic Series: Promoting Inclusivity & Retaining Young Talent 

Join AAF Toledo for a special Lunch & Learn with Valerie Thompson of ProMedica, Jennifer Pizio from The University of Toledo, Toledo Chamber of Commerce's Jeff Schaaf and Treva Jeffries with Toledo Public Schools. This panel event will focus on creating welcoming and inclusive environments for student or post-graduate interns. This panel will precede AAF's annual Internship Event, which gathers dozens of local students from across our region who are looking to engage with, and gain experience from, creative entities. Our afternoon gathering will give you the tools needed to begin the brainstorming process on how you can create welcoming environments for your office's intern talent. Our goal is that every collegiate or university intern has a great experience in their workplace, which will hopefully encourage them to continue working and living in our exciting city.

registration is required and needed by Monday, October 15

Non-Profit Partner:

please bring a donation for our 2018-2019 non-profit partner, St. Paul's Community Center

The Internship Event
Saturday, November 3
Hilton Garden Inn, Perrysburg 


Saturday, November 3
Hilton Garden Inn, Perrysburg
8:00 a.m. - 12:00 p.m.

Professionals: Want to help shape our industry's future talent?

As a recruiter, you'll have one-on-one time with students interested in your business. You just might find your next valuable intern!

Reserve your recruiter table today for only
$75 (agency/corporation) / $55 (non-profit organization)


QUESTIONS?  contact Patty at director@aaftoledo.org or call 419.866.4199

The Internship Event
Saturday, November 3
8:00 a.m. - 12:00 p.m.
Hilton Garden Inn, Perrysburg
Students - Register by October 29

Students: Are you looking for your next internship?

Whether you're looking to earn class credit or gain essential experience for your future career, AAF Toledo's annual Internship Event brings together students, professionals and prospective employers for a unique networking and educational experience in the Toledo area.
What is the Internship Event? 
The Internship Event gives students the opportunity to engage with local professionals across the communications, marketing, public relations, graphic design, and media industries. Through one-on-one sessions with current professionals and a Q&A panel session, you'll learn how to become the ideal internship candidate to help pave the way for your future career. Recruiters will be also available to discuss career opportunities in the Toledo area.

Who should attend?
Whether you're a first-year student or graduating senior, you've completed two internships, or are looking to start your first, this is the event for you!

What should you bring?
Please bring your resume and dress to impress. A continental breakfast is provided.

We look forward to seeing you on Saturday, November 3, from 8:00 a.m. - 12:00 p.m., at the Hilton Garden Inn, Levis Commons - Perrysburg.

FREE admission - register now!

Our Favorite Things
Holiday Luncheon
Wednesday, December 5
Hilton Garden Inn

Wednesday, December 5
Hilton Garden Inn, Perrysburg
11:30 networking/music/cash bar
11:45 buffet lunch
12:00 announcements/presentation
receive a raffle ticket for each of the following:
* attending 
* wearing an "ugly" holiday sweater
* bringing a donation for our non-profit partner, St. Paul's Community Center
event hosts:
Chrys Peterson & Michael Seay
$30/person or table of 8 for $200
registration is required and needed by November 30 

Silver Medal Award Nomination

The Silver Medal Award was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry's standards, creative excellence and responsibility in areas of social concern.

We're looking for candidates for the 2018-2019 Silver Medal Award. Your help is needed by submitting a name of an advertising professional you feel should be considered for this most prestigious award.

To help in guiding your nomination of a person who has made outstanding contributions to the advertising profession, please review the list of prior Silver Medal Award recipients and necessary criteria. ( online form)

The selection committee (past 3 Silver Medal Award recipients) may not know your nominee, so please provide AS MUCH INFORMATION AS POSSIBLE.

Please submit your nomination form to AAF Toledo by:  Friday, November 30.

Your thoughtful and prompt response will be greatly appreciated.

2019 ADDY Call For Entries

The 2018-19 ADDY Rules and Categories have been released.  If you're planning on entering this year, please take a minute to familiarize yourself with them.  You can download the professional PDF here and the student PDF here.

enter here

Digital Entries (Video, Website, etc.) - Must be entered into the ADDY software by 4:00 PM on Friday, January 4. A link to the Professional & Student software can be found above.

Physical Entries (Print, Packaging, etc.) - Entry must be dropped off with manifest form to The F.J. Westcott Co. (1425 Holland Rd, Suite B, Maumee, OH, 43537) between 1:00 - 4:00 PM on Friday, January 4th. The Westcott Soundstage entrance is located in the back of the building.


Payments may be made by credit card in the ADDY software or by check, payable to: AAF Toledo.

If you have questions regarding entering your work, the software, or anything additional, please contact Patty at 419-866-4199 or director@aaftoledo.org.

  • Members - $65/Single & $85/Campaign
  • Non-Members - $100/Single & $125/Campaign
  • Mosaic (local only) - $50/entry
  • Student - $40/entry

Non-Profit Partner

Thank you to the September 19 Lunch & Learn attendees for donating to St. Paul's Community Center.

For more information, visit:  https://stpaulscommunitycenter.org/

Adam Alter
October 8
AAF Toledo members are invited to hear Adam Alter speak at BGSU on October 8th

Adam is the author of "Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked" (which is this year's common read at BGSU). 

Learn more at https://www.bgsu.edu/provost/academic-affairs/common-reading-experience/common-reading-author-presentation.html and be sure to select "Community member" when you register. FREE! 

Company Profile

Lateral Gig
Spreading Local Feels
You may have noticed a local screen printing and embroidery company, Lateral Gig, as it just reached it's one-year mark.   Did you know how much they have  given back to the community within that first year?  To date this small business has given over $16,500 back to the community schools, local non-profits and community members in need.  Through this giving their mission formed to "spread local feels" everywhere.  Not only do they do this with the softest quality apparel, but also the heartfelt messages and creativity from local artists that share the passion of the local communities and businesses. Coming soon to Downtown Toledo, be sure check out www.lateralgig.com and on social to give them a like on Facebook and follow on Instagram!

Welcome New Members

PJ Carr
Game Plan & Group Consultant
Toledo Mud Hens, Walleye, Hensville

Hollie Flanner
Head of Marketing

Michelle Glanville
Graphic Designer
Mail It Corp.

Jenna Johlin-Thompson
Media Sales Consultant

Stephanie Johnston
RP Marketing

Mike Moulton
Moulton & Associates

2018-2019 Membership Renewal Invoices

2018-2019 Membership Renewal   
Please renew ASAP.  Our membership year began on July 1.

Not a member?
if you are NOT listed in below directory, you have not renewed your membership - please contact Patty with questions

Career Opportunities

New Jobs Posted!

How to Submit a Job Posting

AAF Toledo's marketing job board will put your job posting in front of the most robust network of marketing and advertising talent in the Toledo Area.


Your posting will be placed on the AAF Toledo Career Page for 30 days.  It will also receive one mention in the monthly AAF Toledo ADV: Newsletter (which is sent to all AAF Toledo members) and one mention per week (4x) on each of AAF Toledo's social media channels (Facebook, LinkedIn, and Twitter).

Price: Free - Members | $50 - Non-Members

Job postings are free for AAF Toledo members. Take advantage of this member benefit and join today

Processing Rules & Regulations:
Once AAF Toledo receives your request for a job posting the Executive Director will approve the posting. At this time the company/individual posting the job will be invoiced for $50.

*AAF Toledo has the right to refuse any job postings at anytime.*



About AAF Toledo


AAF Toledo, formerly the Advertising Club of Toledo, is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials.  The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.    


Stay connected with AAF Toledo:

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