September 2018


ADV logo
In This Issue

Officers and
Board of Governors


Cooper-Smith Advertising
1st Vice President
Cuttlefish Graphics

2nd Vice President  
Lateral Gig 
Mail It Corporation

Franklin Park Mall 
President's Advisory Council:


office:  419.866.4199
cell:  419.260.9572

Board of Governors:


Fresh Products

Buckeye Broadband


Impact Products, LLC

Uppercase Designs
Toledo-Lucas County Port Authority

The Blade

HOT Graphic Services
United Way of Greater Toledo



Calendar of Events:
Wednesday, September 19
Hope Sowders, Mohawk Paper 
The Premier
11:30 networking
11:45 buffet lunch
12:00 announcements, presentation, and Q&A 
September Program Sponsor:
bring items to support St. Paul's Community Center (visit website for more information)  
Saturday, November 3
Hilton Garden Inn, Perrysburg 
8:00 a.m. - 12:00 p.m.   
Wednesday, December 5
Hilton Garden Inn, Perrysburg

for more club information, visit:

Who Am I?

My place of birth is:
Toledo, Ohio
My hobbies are:
Exercising really early in the morning, baking, reading, and online shopping.
The last good book I read was:
Calypso by David Sedaris
My oddest habit is:
Engaging the checkout employees in conversation at the grocery store. It's not always well received, but that doesn't stop me.

Device I couldn't live without:
A blow dryer. My hair is a fright without that useful tool.
My greatest accomplishment outside my profession:
I don't know if this is "the greatest accomplishment," but being able to pay for my only child to go to college so he wouldn't have a big school loan debt feels like a noteworthy achievement.
The reason I got into advertising/marketing:
In general, I like people. So that, coupled with my aversion to math, led me to pick up a camera in high school which led me to majoring in photojournalism in college. My first full-time job was as a photographer at the University of Toledo where I got to meet and get to know all sorts of different people. I enjoyed talking to people and learning things about them and what they did.
Biggest influences on me professionally:
Probably my dad who was a journalist and then later a director of public relations.
My greatest unfulfilled ambition is:
Being a photographer for Rolling Stone Magazine
When nobody's looking, I like to:
Dance and sing. I sometimes think I'd be good at Karaoke, but I wouldn't be able to handle being up in front of people whilst doing it.
The one thing I really want the world to know about me:
I like shoes and chocolate so if Stuart Weitzman or Godiva needs someone to test their products, I'd be happy to handle their market research.
Best thing about being an AAF Toledo member:
Getting to be a part of a fun group of people who are interested in elevating the profession.

I am:
  Liz Allen
Office Manager, Madhouse

  You are an AAF Member 


Your membership to
AAF Toledo
entitles you to be a
member of the
American Advertising Federation (AAF).

This membership connects
you to the entire advertising
community and provides you
with great opportunities for networking, education, and valuable discounts.


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Quick Links:


A Message From Our President

Ryan Hall 
2018-2019 AAF Toledo President

Happy September!
AAF Toledo began its membership year on July 1st. Only two months into the year and we have already had one major event, AdBASH! The rain flirted with the downtown volleyball courts all evening, but luckily we stayed dry another year! Be sure to check out our Facebook page for pictures of the event. Don't forget to share your pictures of the event and tag AAF Toledo!
While the AdBASH volleyball tournament did not see rain, unfortunately our board retreat did and had to postpone the Handlebar portion. While it rained outside, several board members met at Rustbelt Coffee to go over and discuss the organization's 2018-2019 goals. We had some great discussion on how to streamline some internal processes, as well as plans for a new creative event this year. Details on the new creative event will be announced in the near future.
Our annual Internship Event will be held at the Hilton Garden Inn, Perrysburg on Saturday, November 3rd. The Internship Event is a collaborative effort between AAF Toledo, the Press Club of Toledo, and PRSA Northwest Ohio. This event brings together students, professionals, and prospective employers for a unique networking and educational experience. There are several sponsorship opportunities available. Please visit our website for more details.
If you would like to become more involved within the club, we have several committees that could use your help! We would love to have your input, and you do not need to be on the Board of Governors in order to participate.  To find out more about becoming involved on one of our committees, please reach out to Patty Schoepf by clicking HERE .
Thank you for your continued support of AAF Toledo. To stay up to date with everything AAF Toledo, please follow us on Facebook , Instagram , LinkedIn , and Twitter .
Ryan J. Hall
Cooper-Smith Advertising
Media Buyer


Lunch & Learn
Wednesday, September 19
The Premier

Wednesday, September 19
The Premier ~ 4480 Heatherdowns Blvd.

11:30 networking
11:45 buffet lunch
12:00 announcements/presentation/Q&A

Hope Sowders
September program sponsor:  Commerce Paper 
Summer is Here and so is Keaykolour- 
Our Newest Line of Colored Paper
43 Colors. 2 Weights. 1 Finish. Stocked and ready to ship.
We're celebrating the arrival of Summer with a new, colorful and fun product: Keaykolour.
Using colored paper has never been so easy and fun. Simply choose from 43 fresh colors in text or cover weight, we will pack it and have it on your doorstep in just a few days. And with low minimums and an amazing color palette, Keaykolour is right for just about any kind of project.
We will spend a majority of the time discussing Makers Quarterly for both production and trends to give some education and inspiration.
About Hope:
"I love my job!" exclaims Hope Sowders pretty much every day of the week.  As Business Development for Mohawk Fine Papers, she consults with end-users, creatives and printers to get brands noticed by using print along with digital forms of communication.  Covering many different industries, Hope has worked with brands like Mazda, Audi, Porsche, Blanton's, The Slate Collection, RJ Reynolds, St. Elizabeth Hospital, University of Cincinnati, Maverick (can't leave out the chocolate)... and that was just last year.  In her spare time she loves all things DIY and no project seems to scare her.  She can often be found tasting food at the newest local farm-to-table restaurant, walking her dog (with whom she is totally obsessed) or working on the 1899 house she is rehabbing with her sister.
registration is required and needed by Monday, September 17
members $25 | non-members $30 | students $15
2018-2019 Non-Profit Partner:  
  • bring items to benefit St. Paul's and receive a raffle ticket for a chance to win a Panera Gift Card
  • Fall Harvest Party --

The Internship Event
Saturday, November 3
Hilton Garden Inn


Saturday, November 3
Hilton Garden Inn, Perrysburg
8:00 a.m. - 12:00 p.m.

Professionals: Want to help shape our industry's future talent?

As a recruiter, you'll have one-on-one time with students interested in your business. You just might find your next valuable intern!

Reserve your recruiter table today for only
$75 (agency/corporation) / $55 (non-profit organization)


QUESTIONS?  contact Patty at or call 419.866.4199

The Internship Event
Panelists Announced
Members of the American Advertising Federation (AAF) of Toledo, Press Club of Toledo, and Public Relations Society of America Northwest Ohio have selected their six-person panel for the upcoming 4th annual Internship Event on November 3 at the Hilton Garden Inn, Perrysburg.
The panelists include: Brigette Burnett - Host & Producer of the Daily Downtown, Buckeye Broadband; Kate Fineske - Vice President of Engagement and Brand Strategy, United Way of Greater Toledo; Scott Grosteffon - Marketing Manager, Impact Products; Michael Hirsh - Account Director, Hanson Inc.; Daryl Layson - Marketing & Communications Associate, Dana Incorporated; and Bill Sattler - Partner, Madhouse.
The Internship Event is a networking event and Q&A panel session that gives students the opportunity to engage with local professionals across the communications, marketing, public relations, graphic design, and media industries. Through these sessions, students will learn how to become the ideal internship candidate to help pave the way for their future careers. Recruiters from local companies will be also available to discuss career opportunities with graduating students.
The Internship Event brings together students, professionals and potential employers from the Toledo area. The event is designed to prepare and educate students as they begin their professional careers, helping them to find and excel in internship positions.
Recruiter and sponsorship opportunities are available.  For more information, visit: or contact Patty Schoepf, AAF Toledo Executive Director at 419.866.4199, email or visit

Our Favorite Things
Holiday Luncheon
Wednesday, December 5
Hilton Garden Inn

Wednesday, December 5
Hilton Garden Inn, Perrysburg
11:30 networking/music/cash bar
11:45 buffet lunch
12:00 announcements/presentation
receive a raffle ticket for the following:
* attending 
* wearing an "ugly" holiday sweater
* bringing a donation for our non-profit partner, St. Paul's Community Center
event hosts:
Chrys Peterson & Michael Seay
$30/person or table of 8 for $200

Silver Medal Award Nomination

The Silver Medal Award was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry's standards, creative excellence and responsibility in areas of social concern.

We're looking for candidates for the 2018-2019 Silver Medal Award. Your help is needed by submitting a name of an advertising professional you feel should be considered for this most prestigious award.

To help in guiding your nomination of a person who has made outstanding contributions to the advertising profession, please review the list of prior Silver Medal Award recipients and necessary criteria. ( online form)

The selection committee (past 3 Silver Medal Award recipients) may not know your nominee, so please provide AS MUCH INFORMATION AS POSSIBLE.

Please submit your nomination form to AAF Toledo by:  Friday, November 30.

Your thoughtful and prompt response will be greatly appreciated.

Non-Profit Partner

AAF Toledo Announces 2018-2019 Non-Profit Partner
AAF Toledo has joined forces with St. Paul's Community Center in helping raise funds for St. Paul's 40th Anniversary year. In accordance with our mission, we wanted to join efforts with a non-profit (501c3) organization throughout our membership year for the purpose of bringing awareness towards the non-profit's goal and purpose.

For more information, visit:

Volleyball Tournament
AAF Toledo held another successful beach volleyball tournament on August 9.  The weather cooperated as 23 teams participated. 

  • Adams Street Publishing
  • Communica
  • Concentrek Group
  • Cooper-Smith (teams 1 & 2)
  • Franklin Park Mall
  • Hanson Inc. (teams 1-3)
  • Hart
  • Homewood Press
  • HOT Graphic Services
  • InfoStream Solutions
  • Interrupt (teams 1 & 2)
  • Louisville Title
  • MadAveGroup
  • Mail It Corporation
  • Metzgers
  • Outreach
  • The Andersons
  • The Blade
  • The Governors

Congratulations to the winners:
  click above image to view Facebook album
A special thank you to Greg Reece for running the entire event.
Thanks to our sponsors (listed below), participating teams (listed above), volunteers, and spectators.

Be creative!
Send photos of yourself in your AdBASH t-shirt (any year) and include a caption of where the picture was taken.  Let's see how far the AdBASH t-shirts have traveled! 
These photos will be posted on our Facebook page.

2019 NSAC Sponsor

AAF Announces 2019 National Student Advertising Competition Sponsor, Wienerschnitzel

WASHINGTON DC, August 6, 2018-The American Advertising Federation (AAF) is excited to announce Wienerschnitzel as the corporate sponsor for the 2019 National Student Advertising Competition ( NSAC). 
The NSAC tasks AAF college chapter teams to develop an integrated marketing campaign and a 20-minute presentation in response to a real-world marketing challenge facing Wienerschnitzel. 
Founded in 1961 with a single location in Southern California, Wienerschnitzel has grown to be the world's largest hot dog chain serving more than 120 million hot dogs a year. "We are honored and delighted that Wienerschnitzel was selected to be the client in this year's National Student Advertising Competition. It's going to be amazing to have the brightest minds at the top colleges work on our business." said Doug Koegeboehn, Chief Marketing Officer. "We feel the marketing challenge that we are going to put before them is quite unique and unlike any other in the long history of this competition. We look forward to implementing the students' work, which should have a definite positive impact on our brand and the industry as a whole." 
Approximately 150 colleges participate in the educational program, representing thousands of students steeped in the discipline of advertising and marketing. Over the course of two months, participating teams are narrowed down to the top eight. The finalists will pitch their campaign one last time to compete for the national title during the AAF's National Conference, ADMERICA, at The Diplomat Resort in Hollywood, FL, June 5-8, 2019
"In addition to being the largest hot dog chain in the world, this family-owned brand has demonstrated a deep-rooted sense of responsibility to its customers and the communities it serves, and we are proud and honored that Wienerschnitzel is the 2019 sponsor of the National Student Advertising Competition. Moreover, Wienerschnitzel's dedication to their industry is unparalleled and will be evident in their innovative approach to this year's exciting case study," said AAF President and CEO James Edmund Datri. 
For more information about the National Student Advertising Competition, please contact or visit the AAF's website.  

ProMedica Innovations Summit
September 20

Adam Alter
October 8
AAF Toledo members are invited to hear Adam Alter speak at BGSU on October 8th

Adam is the author of "Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked" (which is this year's common read at BGSU). 

Learn more at and be sure to select "Community member" when you register. FREE! 

Welcome New Members

Andrea Brock
Director of Marketing & Communications
Bowling Green State University

Robin Brock
Graphic Designer

Jodi Carver
Art Director
Card Advertising Inc.

Kallie Goetz
Graphic and Stationery Designer
Pip & Cricket

Candice Harrison
External Communications Manager
Toledo Public Schools

Laura Hart
Regional Account Manager
Card Advertising Inc.

Ashley Hartford
Marketing Manager
Owens Corning

Brenda Lee Murphy
Executive Assistant - Marketing & Communications
Toledo Mud Hens & Walleye Club

Cara Perry
Marketing Manager
University of Toledo Federal Credit Union

Amy West
Director of Marketing & Communications
Bowling Green State University


2018-2019 Membership Renewal Invoices

2018-2019 membership renewal invoices were mailed on May 31  
Please renew ASAP.  Our membership year began on July 1.

Not a member?
if you are NOT listed in below directory, you have not renewed your membership - please contact Patty with questions

Career Opportunities

New Jobs Posted!

How to Submit a Job Posting

AAF Toledo's marketing job board will put your job posting in front of the most robust network of marketing and advertising talent in the Toledo Area.


Your posting will be placed on the AAF Toledo Career Page for 30 days.  It will also receive one mention in the monthly AAF Toledo ADV: Newsletter (which is sent to all AAF Toledo members) and one mention per week (4x) on each of AAF Toledo's social media channels (Facebook, LinkedIn, and Twitter).

Price: Free - Members | $50 - Non-Members

Job postings are free for AAF Toledo members. Take advantage of this member benefit and join today

Processing Rules & Regulations:
Once AAF Toledo receives your request for a job posting the Executive Director will approve the posting. At this time the company/individual posting the job will be invoiced for $50.

*AAF Toledo has the right to refuse any job postings at anytime.*



About AAF Toledo


AAF Toledo, formerly the Advertising Club of Toledo, is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials.  The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.    


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