"With an estimated $1.6 million payout at these events, there is the potential for many bucking bulls to earn a coveted spot at the ABBI Finals."

For Immediate Release

ABBI to Sanction All 2017 Bordertown Casino and Arena Events
Estimated $1.6 Million to be Paid Out

PUEBLO, Colo. (June 20, 2016)-American Bucking Bull Inc. (ABBI) announced today that all 2017 Bordertown events will be ABBI sanctioned. ABBI members will now have the option of having their registered animals event earnings and points earned at Bordertown count toward the year-end standings and ABBI World Finals qualification. With an estimated $1.6 million payout at these events, there is the potential for many bucking bulls to earn a coveted spot at the ABBI Finals.

 "Bordertown is the perfect facility for events," stated ABBI Executive Director Jay Daugherty. "It has a permanent indoor arena, ideally suited for bucking bulls, as well as a professional team in place well-versed in producing bucking bull events."

 "Bordertown Casino and Arena will be in an exclusive partnership with ABBI in 2017," said Rick Smith, General Manager of all Gaming Operations for the Eastern Shawnee Tribe, Indigo Sky/Bordertown/Outpost. "We will still have 100% payback like we have always done, as well as added money. We will have our same staff in place that can handle all of the stock contractors' needs, including hotel accommodations."

Contractors may pay an extra $50 (which Bordertown will send to ABBI) if they'd like their animal's earnings/points to count toward ABBI standings. Not only do earnings/points qualify animals for Las Vegas, they also are the deciding factor in who takes home the valuable regular season year-end prizes and money. There will be an estimated 40 events sanctioned at Bordertown.

 "Being able to add this many more events to our schedule is of great benefit to our members. It's location (on the border of Missouri and Oklahoma) is ideal and, with these events at Bordertown paying out an estimated $1.6 million, it will make it much easier for many of our members to compete and qualify for World Finals," said Daugherty. "Our members enjoy bucking bulls at Bordertown, so it only make sense to provide a path for them to qualify for Finals and move-up in our standings through these events."
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For more information, contact:

Name: Jay Daugherty
Title: Executive Director, ABBI
Phone: 719-242-2747
Email address: jd@pbr.com

or 

Name: Rick Smith 
Title: General Manager of Gaming Operations, Bordertown Casino 
Phone: 918-666-9401


About American Bucking Bull, Inc. 

The Rich History of American Bucking Bull, Inc.

PBR (Professional Bull Riders Inc.) and a visionary group of stock contractors acquired a DNA Registry formerly known as RSR (Rodeo Stock Registry) in 2003. They understood the value and importance of preserving bucking bull genetics. This database was the foundation of American Bucking Bull Inc. (ABBI) and that registry that would swell from 20,000 to over 180,000 animals in just over a decade.
In addition to preserving the genetics of animal athletes, ABBI was determined to develop stand-alone events where the bulls would be judged on their own merits (regardless of how the cowboy atop them did). The combination of the database and events for animal athletes lead to huge paydays and the explosion of bucking bull breeding programs across the country.
At one time, the biggest payday a bull could hope to earn was $20,000 for being selected World Champion Bucking Bull. Nowadays animals can earn as much as $500,000 between their 2 and 4-year-old years competing at ABBI events.
ABBI now has the world's largest bucking cattle registry and is the leading bucking bull event promoter and producer. Some of the greatest bulls in the history of the sport, including Bushwacker, have come out of the ABBI's competition system. 
ABBI is owned 50/50 between PBR and a group of stock contractor shareholders. It is governed by a Board of Directors made up of PBR representatives and ABBI stock contractors.


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