Ballyhoo Digital

Speaker Previews

85th Annual PIA VA/DC Trade Fair & Convention

Wednesday 6/29/2022 - Thursday 6/30/2022

What is Ballyhoo Digital?

Ballyhoo Digital is an online marketing agency based just outside Richmond, Virginia. They help businesses grow through smart online marketing and advertising, including services such as search engine optimization (SEO), paid search advertising, email marketing, social media marketing, and website development.

Social Media Workshop

Ballyhoo Digital will provide social media, SEO, video, and branding education. A discussion period will provide an overview of each of these topics, followed by breakout workshops where hands-on training in each is available. On conclusion, attendees will have a greater understanding of online marketing as a whole as well as practical strategies and techniques they can employ to increase their businesses.

*Bring your own laptop for the hands-on segment!

Michelle Etheridge

Business Development Manager

Michelle is an opportunity seeker, meaning she is constantly looking out for new ways to help our clients be successful. As one of our top creative talents, she comes up with truly interesting and effective ways to get our clients' messages across. Michelle brings over 15 years of experience in sales, advertising, website design and maintenance.

Michelle spends much of her free time as President of a non-profit advocating for families who have children with mental health issues.

Scott Hicks

Owner/Chief Digital Strategist

Scott is a veteran digital marketer, helping national, regional, and local clients increase sales and revenues through creative and effective marketing. He has worked with clients in a wide range of industries, from auto finance to insurance, from service trades to franchise consulting. Scott was also editor of the book The Franchise Formula, the definitive guide to search engine marketing success for franchise businesses.

When he's not neck-deep in marketing data or brainstorming with a legal pad, you can find him making mostly futile attempts at improving his golf game.