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ACC hosted a retreat in Little Rock for community college marketing and advancement professionals from across the state. Attendees gathered for two days of learning, collaboration, and professional development focused on strengthening communications. The retreat kicked off with a workshop on the transformative power of student-centered storytelling, followed by a session on best practices in public relations and communications. On day two, attendees practiced the art and science of writing for community college marketing and advancement, then participated in a session on shared strategies for using data and analytics to measure performance, demonstrate impact, and inform budget decisions. The retreat concluded with an informal business meeting where attendees shared best practices, discussed common challenges, and strengthened connections with peers across Arkansas.
Pictured above: Marc Goldberg (Skills Strategy Consulting) and Chloe Smith (ACC). Tim Jones (UAPTC); Marlie Ball Davis (UAPTC); Shaylee Backus (UAPTC); Whitney Horton (UAPTC); Chloe Smith (ACC); Chris Blackall (UAPTC); and Laurie Ann Ross (UAPTC).
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