I was an early Internet user, back in the day when it was only green text on a black screen, and way before any www or http. So, imagine my chagrin when, what many of us envisioned as world-wide, graphic-driven, open communication, became over-run with porn sites. Not that I was totally shocked. After all, television certainly never lived up to the expectations of those of us who are naive and believe in a greater good.
But, I'm having my day. Apparently, social media has overtaken porn as the number one activity on the Internet.
Recently, FastCompany re-published a list of ten social media facts from Buffer that were, as the headline promised, surprising. The article even bragged that it would make me re-think my social media strategy. And, yes, now we're two for two.
Maybe you knew, but I didn't realize, that 25% of all smartphone owners 18-44 can't remember the last time their phone was out of hearing range. That must explain why 93% of businesses include social media in their marketing, and a full 62% of companies plan to blog in the near future. (Anybody see a CE class topic here?) Here's another shocker: the fastest growing demographic is at the upper end of the age range. It's not young whipper-snappers who are leading the charge, but adults. And, did you know that YouTube reaches more U.S. adults aged 18-34 than any cable network? Wonder how that will impact the next presidential election.
You can read the entire article, plus commentary on how it might impact your organization at http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra and I recommend it as a great two-minute read.
Not surprising, ACEware plans to devote a session at our annual conference to social media. Because some of those stats - well, we didn't find them surprising at all.