NYC DOT, COUNCIL MEMBER RODRIGUEZ ANNOUNCE $2.5 MILLION FOR VISION ZERO MULTI-CULTURAL MEDIA CAMPAIGN CITYWIDE FUNDED BY THE CITY COUNCIL
New York, NY -- NYC DOT Commissioner Trottenberg and City Council Transportation Committee Chairman Ydanis Rodriguez will announce the expansion of the "Your Choices Matter" Vision Zero campaign. Using $2.5 million in funds provided by the New York City Council, the "Your Choices Matter" campaign will install billboards and bus tails citywide in English, Spanish and Chinese, as well as release TV, radio and digital advertisement and in-cinema previews in those languages during February, March and April.
WHEN:
Friday, February 19th, 2016, 9:30 AM
WHERE:
NE corner of West 173rd Street & St. Nicholas Avenue, Manhattan.
WHO:
NYC DOT Commissioner Polly Trottenberg;
Council Member Ydanis Rodriguez
VISUALS:
New, large and dramatic Spanish-language Vision Zero billboard, along with advertisements that will appear on bus tails in Spanish, Chinese and English citywide.
