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Volatility is no longer a one-time disruption—it’s the baseline for today’s pulp and paper industry.
Shifting demand, rising input costs, geopolitical pressure, and ongoing mill closures are constantly reshaping the market. In this environment, the gap between high-performing mills and at-risk assets widens quickly. The strongest mills continue to strengthen, while weaker operations face increasing pressure.
For suppliers, this creates a fundamental challenge: Where should you focus to protect revenue, reduce risk, and drive growth—and where could exposure put that growth at risk?
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