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In 2000 or 2001, I was exploring how to get the African Hunting Gazette better known, spread the word, and I thought, ‘why not team up with the biggest hunting publishers…the Petersen’s Hunting Group? Gotta dream! Perhaps I could convince them of the value teaming up with my magazine. They kindly gave me an audience to discuss this. I was staying with friends in Santa Rosa, north of San Francisco and said ‘No problem, I will be there at 12 noon.”
Little did I know, with no google maps, and the distance, what it meant to drive there and back in a day. Anyway, I met Kevin and the big wigs of the Petersen’s Group at their HQ in Wiltshire Blvd in the middle of LA. My buddy lent me his Mustang and off I set.
Completely bonkers. Sadly, we didn’t do a deal.
We laugh about it now and that’s why I tease him, that nothing good came of it. But how wrong could I be.
A friendship with a man who has spent 48 years in the industry and takes the trouble to promote Africa, bring over buddies to hunt in Africa. He really has been a pillar of support and encouragement for me over the years. To say I was green and completely ignorant back then would be a mild understatement. Anyway, after 25 years at Petersen's HQ - me trying to get the powers that be to see value in doing something with the Africa Hunting Gazette it is tremendous that:
a) we are both alive,
b) we are still good mates. and
c) we both do what we love and the truth is…
We are hosting his safari first night or two at Afton and managing the TTS (Taxidermy & Trophy Shipping) of his group - so, the truth is - this title is completely wrong.
A lot has come from this past 25-year friendship and this is my public thank you to a chap that has, over the years, been there for me.
Here’s to a great July.
Richard Lendrum
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