After Dawn
Convention season memories and 2026 hunting season looms
While hunters are already in Cameroon, many are soon heading to southern and east Africa. Many are returning on safari, some who do not know how fortunate they are – are heading our way for the first time.
Outfitters that donate hunts by the dozen do not help. South African and Namibian hunts go for pennies on the dollar. It’s a shame. I had many asking me about these kinds of hunts, only to realize when checking the fine print what they have actually got.
Some are just fine, but many are not. I will leave it at that.
For anyone researching an African hunt, there are Facebook groups, Reddit threads amd podcast wannabee heroes that post nonsense like “Where’s the best place for kudu or buffalo?” And quite honestly, it is hard not to be too cynical. Fortunately, the presentation and marketing of the hunting industry has wonderful potential to educate and inform. Which is what we do, and I am on a mission.
Nobody asks a question on social media like, “Where’s the best restaurant when visiting Europe?” Because there is an expectation that at least you know where in Europe, or in fact, where in France, you are going so that you can start looking for advice.
Promoting, marketing and showcasing the AFRICAN DAWN team is what we are about. Drawing a link between their name, their brand, the show booth material, where they offer hunts; helping hunters understand who they are is my mission. 2026 will be about differentiating them a little more because, like the restaurants in France, or indeed Europe, these outfitters are all different. For some, it is their experience, the area in which they hunt, owning the property, or offering exclusive-use hunting safaris. Some hunt on government concessions, some have exclusive lodges or properties around the country or the continent with hunting rights. Some hunt on property that has been in their family for generations. There is a lot to understand. Some have a flair for entertaining and great storytelling; some have a flair for finding the largest trophies that money can buy; some offer hunts only in a certain area; while others offer hunting across the continent. But ALL are passionate about the industry.
Attending shows in Dallas and Nashville last month, I was reminded of a few things:
1) There is a lot of choice
2) It is bewildering
3) We need to help hunters
And that is what we are here to do. If you are looking for peace of mind with your next safari, you can’t go wrong with an AFRICAN DAWN outfitter. The Dawn 2026 Catalogue has them all, but for now, enjoy the trip down memory lane with these pictures from the latest shows in the US.
Regards, Richard Lendrum
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