No. 4: Aloe Vera
Aloe vera is a succulent plant with a long history of traditional medicinal use worldwide. Ethnobotanical literature documents its use across numerous diverse cultures for a variety of both topical and internal uses.
Today, it is widely cultivated in many tropical and sub-tropical countries and aloe vera ingredients are featured in numerous types of consumer products.
Easy to grow as a houseplant, many consumers are acquainted with aloe vera’s use as a living first aid kit, using the inner leaf gel directly from the plant to sooth minor burns and cuts.
These soothing properties are what makes aloe vera such a successful and long-established ingredient in both topical formulations like after sun products and dietary supplements and drinks that support digestive health and a healthy immune system.
When choosing an aloe vera product, consumers can look for the IASC seal to ensure the quality of the aloe they buy!