March 2018 


Welcome New Members!
AHTD is proud to welcome the following companies to our association family. Do you know of a company that might like to learn more about membership in AHTD? Please contact Leigha Schatzman.

Automated Drive and Design
Bison Gear
Carlton Bates
Cornerstone Technical Group
Creative Motion Control
Industrial Electronic Supply
Lakeland Engineering Equipment

Mobile Industrial Robots
Motion Tech Automation
Provoast Automation Controls

Welcome Reception on Tuesday, April 24.

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Registration Tutorial: click here

Please release any unwanted sleeping rooms to
Leigha Schatzman 
to assist AHTD members on the hotel waiting list.
Executive Roundtable Opportunities at Spring Meeting

The next Executive Roundtable will be held on Tuesday, April 24 prior to the Welcome Reception at Spring Meeting 2018 in Coronado, CA. 
Claim your spot at the table! 

Visit AHTD's website: www.ahtd.org/roundtables for more information. 
Download the application here

2nd Quarter Profit Report: Learning to Love Expense Control
By Dr. Albert D. Bates, Principal, Distribution Performance Project

Distributors in all lines of trade, including AHTD members, operate in a sales-focused environment. Interestingly, that focus is both positive and negative. On the one hand, the economy continues to provide a strong tailwind which allows firms to enjoy steady, albeit moderate, growth. On the other hand, there is near-hysterical concern about how Amazon might cause the sales party to end badly.
Such a sales focus inevitably leads to a challenge with regard to expense control. In a strong growth environment, expense control is largely neglected. Further, if Amazon is a competitive concern, then there is a feeling that customer services-and the associated expenses-need to be increased.

This report attempts to balance with the sales versus expense conundrum. Click here to read the full article. You must be logged in to receive this AHTD member benefit.
Members Only: Participate in AHTD's 2018 Profit Survey!

Your association is paying Profit Planning Group to compile your completed survey information into a customized Profit Improvement Report for your organization. In addition, you'll receive the Profit Report and Profit Toolkit for FREE. For fear of sounding like an infomercial...it's free!

Click here for more information, due date, and how to complete the survey.
Carlo Gavazzi Introduces New Product

Carlo Gavazzi DUB72 PR
BUFFALO GROVE, IL, JANUARY 31, 2018 - Carlo Gavazzi is proud to announce the launch of DUB72, a double under voltage monitoring relay that is approved for use in Class I Division 2 hazardous locations. This relay can be used to help prevent brownouts in 24 VDC supplied systems in any kind of application, including hazardous environments. The DUB72 features two independent set levels and outputs, which allow the use of one as a pre-alarm and the second one as an alarm. With a high powered electromechanical 20 amp relay, the second threshold / relay can be used to directly disconnect a battery or load. Its low-profile DIN housing can fit into electrical distribution panels as well as into industrial cabinets. Click here for full article.
Baldwin Supply Company's Ron Herem Officially Retires After 23 Years

Ron Herem Baldwin Supply
MINNEAPOLIS, MN: Baldwin Supply Company, a leading independent supplier of power transmission, automation, conveyor belt, and other industrial products, today announces that after 23 years with the company, beloved employee and influential figure Ron Herem has hung up his conveyor belts for the last time, and his retirement is now official. Ron joined Baldwin in 1995 as sales manager. Soon after, he added marketing manager to that title, and in 2000 he was named vice president of marketing. In 2009, Ron was promoted to president, and in 2017 he transitioned into a president emeritus role.

Throughout his career at Baldwin, Ron was recognized for his industry knowledge, his problem-solving savvy, and his capacity for strategic thinking. Ron is credited with leading Baldwin through significant change and growth; providing guidance during challenging economic times; and advancing the industry as a whole with his vision and collaborative spirit. Without question, Ron will be greatly missed by everyone at Baldwin Supply Company and by the entire power transmission industry.
Rittal SE 8 Enclosure Strength and Affordability

SCHAUMBURG, IL, JANUARY 17, 2018 - Rittal Corporation, the world's largest manufacturer of industrial enclosures, enclosure accessories and machinery, introduces the SE 8 Enclosure.

The new SE 8 Enclosure joins the benefits of modular design and accessories with a price point that competes with unibody enclosures. Roll-form frame construction provides strength and durability and 30 percent more useable internal space than comparable unibody designs. Click here to read the full article.
Industrial Control Direct Launches Redesigned Website
Industrial Control Direct
MACON, GA, FEBRUARY 2, 2018 - Industrial Control Direct (ICD) is pleased to launch its newly redesigned website. The innovative site improves the customer experience with a clean, uncluttered design, along with better functionality and enhanced content. Providing superior industrial automation and renewable energy products and components, ICD is a leading supplier of IMO automation and renewable energy products. The company's catalog includes thousands of AC/DC disconnects, solar energy specific products, VFDs, terminals and other control panel necessities- in stock and ready to ship.

A long-time and trusted source of control products, ICD is the largest IMO Automation distributor in the United States. As an additional layer of customer support, ICD offers a lifeline of expert engineering assistance for customers via our highly skilled engineers and in-the-field product specialists. Products are backed by top industry warranties. Click here to read the full article.
Lenze Receives Automation World's "First Team" Awards
Lenze First Team Award
UXBRIDGE, MA, JANUARY 12, 2018 - Lenze, a global leader and manufacturer of electrical and mechanical drives, motion control and automation technologies, has been recognized by Automation World magazine as a First Team Leader in Automation in both the drives and the motors categories. The 2017 award recipients were selected based on an unaided-recall survey asking industry professionals to vote for their preferred suppliers.

"We are honored to be recognized by an industry-leading publication like Automation World for a third year in a row in the drive solutions category - and this year, to also add motors to our accolades," said Susan Duval, marketing manager, Lenze Americas. Automation World asked readers and community-wide industry respondents to identify their preferred automation providers in nearly 50 categories, representing the wide range of automation technologies, software and equipment used by professionals across discrete, batch and continuous process and manufacturing sectors. The survey employed an unaided recall format, so respondents were not provided lists of pre-selected companies.
Centro Inc. Launches Virtual Centro College Sales Training Program
Centro College Grad Hat
MEMPHIS, TN, FEBRUARY 25, 2018 - On February 20th Centro launched the new Virtual Centro College training program. The format of four vendors participating hasn't changed but instead of traveling to one of two sites for the meeting, the company has invested over $160,000 to create virtual classrooms in all 8 of our locations. The first meeting went quite well and we are confident that with this investment and the reduction of travel time, we can continue to present a best in class sales organization to our customers in our 11 state territory. Click here to read the full article.


Should You Go Forward or Backward to Solve Sales Problems?
By Troy Harrison
Troy Harrison
It's not uncommon. You're rolling along and succeeding. Whether it's your own personal sales, or the sales team that drives your company, the numbers are coming up beautifully, relationships are being built, customer loyalty is in place, and all is well. Then...it happens. Something goes wrong. Maybe customers start quitting. Maybe, all of a sudden, you have turnover issues. Perhaps new customer sales aren't happening anymore. Whatever it is, you have a problem that demands a solution before you can get the business moving forward again. Click here to read the full article.
Please share your company milestones, news, and events with us by emailing promotions@ahtd.org to be in an upcoming newsletter.  We'll publish one article per member company each month. Don't fret if you don't see your article right away. We publish articles in the order received.

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Contact: Leigha Schatzman | 262-696-3645