You’ve generated the media interest in doing a story on you or your company and now it’s time to prepare. This includes having great visuals and a set of well thought out talking points that conveys your message. Now it’s time to rehearse! A great way to be ready for an interview is to brainstorm ideas with your team and flush out messaging that may not work anymore.

After you develop the talking points with you team, practice a few rounds of interview Improv with them. This will help finalize your messages and possibly identify any questions that may pose a challenge. Learn how to play here.