JUNE 2026

Welcome to our June Newsletter!

The influx of FIFA cup fans from all over the globe has been good for us. Amidst all the political division, it’s nice to be reminded that we really do live in the best country on the planet. Foreign visitors have been amazed by American culture and blown away by little (and big) things we take for granted.

Also in this issue:

AI Points it’s long Finger in the Wrong Direction – and it’s a Little Scary
Are We About to (finally) See a Positive Change in Homeowner Insurance premiums?
Are Loan Officers Missing a Huge Opportunity?

Need to refresh your team? Reach out to MSA today for help with Leadership Recruiting. Also, don’t forget to sign up for our Newsletter, delivered straight to your inbox!

The Most Overlooked Mortgage Opportunity May Be Quietly Hiding

Most originators market to borrowers. Very few market to life transitions. Research on aging populations consistently shows that housing decisions become increasingly interconnected with health, family caregiving, financial planning, and wealth transfer as people age. The opportunity isn't:

"Can I help you get a mortgage?"

The opportunity is...

Finally...Signs of Relief for Home Insurance Premiums

After five consecutive years of steep increases, homeowners’ insurance premiums are finally showing signs of slowing growth. According to a recent Rate Insurance analysis of more than 265,000 homeowner policies nationwide, insurance premiums increased by an average of 9.2% in 2025—still significant, but the first deceleration in annual premium growth since 2019.

The Funniest World Cup Storyline So Far? America Itself.

The FIFA World Cup has officially arrived in the United States, and while the matches are delivering plenty of drama, some of the best stories are happening far away from the pitch.

Because this tournament is not just about soccer. It is about what happens when the world’s biggest sporting event collides with the very specific, very oversized, very chaotic experience of traveling across America.

Facial Recognition Technology Changing Lives – and Not in a Good Way

Didn’t we all know this was coming? Consequences of emerging Technology and AI has its benefits, but we also need to be careful in adopting complete trust in it.

When police arrested Kimberlee Williams, a grandmother living in Oklahoma, because of a warrant from Maryland, she was shocked. She had never been to Maryland in her life. Ms. Williams later learned that Maryland police had relied on an incorrect result from facial recognition technology...

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