Everyone's Doing It
We've all seen the way businesses are utilizing this new technology. Email campaigns, social media marketing, graphics creation, data analysis, strategic planning, even organizational purposes, the list of possibilities is endless. But when is AI working against you? When is it just simply too artificial?
Our business is built on a product that is created by skilled craftspeople, experts in their respective fields. It is our greatest asset, our team. Making the decision to center our business model and marketing strategies around the value in human labor was an easy one for us. Our team painstakingly cares for every project that comes through our door, and we want to make sure that we pay homage to their dedication whenever possible.
We field leads the old fashioned way, by having one of our fantastic Sales Executives reach out to you to inquire about your needs. You'll never get an automated response from us, you will always have someone here in your corner making sure our execution lives up to our high standards. We have in-house design that uses their field experience to utilize eye-catching elements that keep your brand being shown in the best way possible. Our estimation and engineering team reach out to distributors and partners to keep the most up to date information on material costs, along with having the foresight to anticipate any hang ups that could prevent us from meeting aesthetic expectations, deadlines or budgets. Our skilled fabrication and assembly departments cut, fold, bend, weld, paint, assemble with the kind of attention to detail only dedicated human beings can. Our installation crews can make on-the-job decisions that require problem solving and familiarity with the pit falls and procedures that can never be replaced by a machine.
For these reasons, we make sure we keep one thing abundantly apparent; There's nothing artificial about us.
The more exposure we all have to AI, the easier it is to point out when it has been utilized for content or communication. The cadence, the formulaic lay out, the over use of emojis, the way it says so much without saying anything... And the cold hard truth is, the engagement in your audience will taper down from a lack of authentic connection with your business, if it hasn't already. Audiences will respond to real brands. Not businesses who focus on quantity instead of quality.
After attending the Digital Marketing Summit in Chicago, IL this month we heard a resounding message; Human taste or discernment is the true currency in an AI age where trust is what determines brand loyalty. Artificial intelligence does not understand humor or taste. Only human beings do. Utilizing your true voice will make your message carry much further.
So where can we use AI to make our businesses better, and not fall behind in an ever-changing landscape? Simple, when it creates true efficiency and accuracy. Some examples are; performing predictive analytics for inventory and pricing, organizing data with intelligent spreadsheets, conducting competitor research, summarizing meetings, proof-reading. These are all things that don't necessarily require a human touch, and even benefit from the accuracy that AI can provide with analysis and data compilation.
We've told you where we fall on this, but only you can determine how best to use your voice in your branding strategy. We can promise you that you will get human care and interaction in all of your dealings with us, and that there are real people here who stand by our work proudly. Our website, our social media presence, it's all created by us, not a data center. Our voice is our own. And that makes us uniquely qualified to help you reinforce your branding via signage, in a way that will connect with your customers. It's our job to get YOU noticed.
-This blog was created by hand, like our signs.
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