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Is AI Changing Everything?
Yes and no. This month, we explore what the rise of AI means for communicators, which skills are irreplaceable, and how to stay sharp in a shifting landscape. Plus, don't miss our summer reading list and exciting company news!
Sincerely,
Paola Iuspa-Abbott
President, Top of Mind Public Relations
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AI can move fast, write clean, and analyze data in seconds. But the most effective communicators know this: what really makes a message resonate – what builds trust, sparks connection, and drives influence – still comes down to distinctly human skills. If anything, now's the time to double down on the human edge. As AI reshapes how we work, these five timeless abilities will set you apart:
Build Trust: With journalists, clients, and communities
Listen Deeply: Uncover the real story beneath the surface
Read Between the Lines: Context, nuance, and intention matter
Lead With Empathy: People respond to people, not programs
Trust Your Gut: Help others find direction when data isn't enough
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5 AI Power-Moves for Modern Communicators:
Predictive Media Tracking: Use Meltwater AI, MuckRack Insights, or Talkwalker to spot trends and sentiment shifts before they hit the headlines.
Rapid Drafting: Use ChatGPT or Jasper to create first drafts, then refine the tone and strategy.
Dual-Engine SEO: Re-optimize content for Google and Generative AI search with long-tail keywords and Q&A blocks.
Crisis Simulations: AI models real crisis scenarios to test responses, ensuring preparedness for actual situations.
Visual Content: Use Midjourney, DALL-E, or Adobe Firefly to quickly generate custom graphics that align with the news cycle.
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Top of Mind PR Wins PRSA Wizard Award for Crisis Communications
We're proud to share that Top of Mind PR has been honored with the 2025 PRSA Greater Fort Lauderdale Wizard Award for excellence in crisis communications. This recognition celebrates our strategic work navigating high-stakes situations with clarity, compassion, and control. A huge thank you to our clients and partners who trust us during their most critical moments.
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| | Here's a look at some of the media coverage we helped secure for our clients in July - from expert commentary to feature stories that put their work in the spotlight. | | |
Saunders Land Closes Over $38 Million In Florida Land Transactions
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Cassie, 50 Cent And More Major Reactions To Sean 'Diddy' Combs Trial Verdict
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Eddie Gloria: Camillus House Shelter CEO Looks To Develop Vital Housing
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Insignia International Elevates CSO To CEO
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Developer Hires New CEO For Affordable Housing Division
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Resource Adequacy Challenges In Maryland
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Need help getting your story in front of local and/or national media?
Let's talk about how we can make your message stand out, especially when it matters most.
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| | Check out our team's Top 6 picks for books that inspire smarter, more human communication in the AI age. | | |
Algospeak
by Adam Aleksic
How is social media changing the way we talk and connect? This book is a fascinating look at how language is evolving online, and what that means for anyone shaping messages in the digital world.
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Atmosphere
by Taylor Jenkins Reid
Set during the space race, this novel is about ambition, storytelling, and big dreams. A perfect reminder that even technical stories need heart and humanity to really land.
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Vera, or Faith
by Gary Shteyngart
A smart, funny, and emotional family story with a tech-era twist. This one challenges us to think about what really matters when the world moves faster than ever.
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The Satisfaction Café
by Kathy Wang
A sharp, funny take on burnout, reinvention, and modern ambition. It's a reminder that behind every brand, message, or post, there's a very real person with a story.
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The Art of Vanishing
by Morgan Pager
This dreamy novel explores escape and identity with a touch of magic. It's a beautiful reflection on transformation, something every communicator wrestles with in one way or another.
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Future-Proof Yourself
by Taehoon Kim
Practical, encouraging, and highly readable. This is a must for anyone trying to stay sharp as AI transforms how we work and communicate, without losing the human touch.
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Interested in our PR services?
Here's what we can do for you:
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Click ■ here to contact us for more
information or give us a follow below!
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Top of Mind PR is an award-winning boutique public relations and marketing firm with offices in South Florida, Washington, D.C., and the Southwestern U.S. We represent a diverse client base, including leading real estate companies, law firms, financial institutions, hospitality groups, NGOs, and nonprofits.
Through strategic media relations and digital marketing, we help position our clients as industry leaders. Every initiative we craft is designed to support business development goals and elevate brand visibility.
Ready to raise your profile? We offer free consultations - don’t stay the best-kept secret in town. Contact us at info@topofmind-pr.com.
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Fort Lauderdale, Florida Office
300 SW 1st Avenue
Suite #155
Fort Lauderdale, FL, 33301
Washington, D.C. Office
Eastern Market
700 Pennsylvania Avenue SE
Floor 2
Washington, D.C. 20003
Southwestern, U.S. Office
200 Broadway Boulevard NE
Albuquerque, NM, 87102
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