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Do Architects Always Need to Wear Black?
Style as a Business Asset
Brought to you by the Small Firm Exchange.
Key Takeaways:
Why should you care?
• Fashion is both a personal and professional identity for small business owners.
• What does your identity have to do with your brand?
• How you look is your business card; it’s human nature to rely on first impressions - so make your fashion choices with intention.
Your look as a design exercise!
• Design your look as you would design a building, consider each component & prioritize craft/fit
• Consider what your look says about who you are and what you value.
• 5 steps to building a personal brand you feel good about.
Know your audience.
• Tailor your look to resonate with your intended audience.
• Consider your environmental cues, a site meeting vs a networking event.
• You can still wear black - personal branding doesn’t have to be complicated.
Should you wear branded clothing?
• Clothing with company graphics and logos can serve to broaden your brand recognition and promote company culture.
• Choosing a distinctive hairstyle, dressing to match your brand colors or favoring memorable accessories can be equally impactful.
Do:
• Be intentional
• Know that fit matters
• Be consistent
Don’t:
• Always feel the need to wear black
• Over accessorize
• Ignore industry trends
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