The Rupert Report
From the Desk of AIANTA's CEO
February 28, 2022
AIANTA CEO Sherry Rupert with Vice Chairman Reid Milanovich
of the Agua Caliente Band of Cahuilla Indians.
AIANTA Highlights for the Coming Week
AIANTA CEO Appointed to the U.S. Travel Association Board of Directors
Sherry L. Rupert (Paiute/Washoe), CEO of the American Indian Alaska Native Tourism Association (AIANTA), has been appointed to serve on the Board of Directors of the U.S. Travel Association for the 2022-2024 term. Established in 1941, U.S. Travel Association is the national, non-profit organization representing all components of the travel industry.

Photos from the Road
CEO Sherry Rupert and the AIANTA team were on the Southern California roads last week visiting tribes along the Anza Trail but they never expected to encounter snow and tribal government office closures. Check out some images from their trip on AIANTA's Facebook page.

Register for Go International
April 19-20, 2022
AIANTA’s annual two-day Go International is designed to help indigenous tourism businesses build better travel packages. Expert speakers and hands-on presentations showcase how to build itineraries, how to attract domestic and international group travelers and how to work with global tour operators.

Thanks to Our Sponsors
AIANTA extends a warm thanks to Navajo Nation Parks and Recreation and Isleta Resort & Casino for sponsoring this event! Additional sponsorships are still available!

Economic Impact of Native Communities
Last year at the American Indian Tourism Conference, AIANTA introduced new research that reveals Native Tourism is a $14 billion industry. See this study and more tourism industry data on our new Native Tourism Research and Data page.

Scroll down on that page and you'll also see we've posted links to public research and economic impact studies conducted by tribes and tribal organizations. If you have a study you'd like us to post on this page, please contact Monica Poling at to add your link.
Our Next Webinar

SDSU/AIANTA Information Session on Certificate in CTTE II
February 28, 2022; 10 a.m. MST

More Upcoming Webinars

GW & AIANTA Professional Certificate in Cultural Heritage Tourism: Information Session & Indigenous Marketing Spotlight
March 8, 2022; 10 a.m. MST

U.S. Commercial Service: Globalize Your Website
March 22, 2022; 10 a.m. MDT

(See you later, Northern Paiute)

Sherry L. Rupert, Chief Executive Officer
American Indian Alaska Native Tourism Association
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