Information Session & Indigenous Marketing Spotlight: GW & AIANTA Professional Certificate in Cultural Heritage Tourism
Tuesday, December 14; 10 a.m. MST
Join us for a 30-minute information session on the Professional Certificate in Cultural Heritage Tourism offered by the George Washington University International Institute of Tourism Studies (GW) in partnership with AIANTA. This 7-week online program provides tourism entrepreneurs and community leaders with the tools to identify and develop tourism assets.
During this information session, GW Program Manager, Anna Barrera, will provide an overview of program content, structure and time commitment. Session participants will have the opportunity to hear from one of the program instructors, Talia Salem, who teaches the Tourism Marketing course. Ms. Salem will provide a case study showcasing how an Indigenous tourism department pivoted their marketing efforts during the pandemic as well as a preview of the Tourism Marketing course topics and learning objectives. There will be an opportunity for Q&A following the presentation.