The Rupert Report

From the Desk of AIANTA's CEO | May 23, 2022


The AIANTA Team out on the homelands of the Agua Caliente Band of Cahuilla Indians.

AIANTA Highlights for the Coming Week

Visit California.jpg

California Visit

Last week I traveled to San Diego, CA to attend Visit California’s Board Meeting. There I met with AIANTA Southern California Region Board Representative Kate Anderson and Visit California President and CEO Caroline Beteta and Board Chair Gene Zanger.


We're at the Reservation Economic Summit in Las Vegas. Stop by booth #623 and say hi to the AIANTA team.

If you’re planning to attend, join me on Tuesday at 4:00 pm for a panel, discussion “Leading High Performing Organizations.”

If you'd like to learn more about AIANTA and its programs, please contact Bianca Mitchell at to schedule a one on one conversation. 


American Indian Tourism Conference


October 24-27, 2022


Harrah’s Resort Southern California

777 Harrah’s Rincon Way, Funner, CA 92082

AITC Registration is Open

Registration is now open for the 24th Annual American Indian Tourism Conference (AITC), which will be held on the tribal homelands of the Rincon Band of Luiseño Indians, October 24-27, 2022 at the Harrah’s Resort Southern California in Funner, California. The conference, organized by the American Indian Alaska Native Tourism Association (AIANTA) is the only national conference in the U.S. dedicated to travel and tourism in and for Indian Country.

Register Today

AIANTA Tourism & Hospitality Scholarship

At AIANTA, education is the very heartbeat of our work and each year we are proud to offer the Tourism & Hospitality Scholarship. This scholarship provides American Indian, Alaska Native and Native Hawaiian students with financial assistance towards a degree or certificate in hospitality, tourism, recreation, culinary arts or related fields.

Learn More

Webinar: Developing Culinary Tourism in Rural Communities with a Focus on Healthy Foods

June 7, 2022; 10 a.m. (Mountain)

Setting up a coffee shop in a rural community is a risk, but luckily some Native entrepreneurs are willing to take that chance. Next Evolution Coffee Shop is not your ordinary coffee shop. The Schurz, Nevada shop was created not only set up to provide a local gathering place, but the foods and drinks they provide promote a healthy lifestyle while breaking down barriers on the Walker River Paiute tribal community.

In this webinar, learn how Next Evolution Coffee incorporates Indigenous learnings and a people-over-profit philosophy in its business model.

Register Here
(See you later, Northern Paiute)

Sherry L. Rupert, Chief Executive Officer
American Indian Alaska Native Tourism Association
Get Connected

Twitter  Youtube  Linkedin  Instagram  
Discover Native
America Facebook
Check out our brand new YouTube page. While you're there, please subscribe!
Funding Opportunities
AIANTA collects funding opportunities that may be of interest to Indigenous or Native American tourism & hospitality enterprises looking to grow their tourism, culture, heritage, arts, agritourism or other culture and heritage programming.

Sign Up Now
Visit our Newsletter Page to sign up to receive AIANTA news and updates.

Meet Our Team
Meet the AIANTA team at

Need Help?
Email to receive more information.