The Rupert Report
From the Desk of AIANTA's CEO
January 17, 2022
Martin Luther King Jr., from
AIANTA Highlights for the Coming Week
Acknowledging Martin Luther King Jr. Day
Today we take this day to honor American leader and activist, Martin Luther King Jr. I would like to take a moment to acknowledge what one brave man was able to accomplish for us, not only as people, but members of the BIPOC (Black, Indigenous, people of color) community. And although we have come a long way since the Civil Rights Act was passed in 1964, we all still have a long way to go. Today and everyday, let us spread light, love and positivity to those around us, no matter our differences. 
Webinar: Collecting and Understanding Tourism Data
Tuesday, January 18, 2022 at 1 p.m. MST
Within the competitive hospitality industry, investing time and resources in collecting accurate visitor data can help significantly improve the customer experience by aligning programming with traveler expectations. Equally important, collecting tourism data can help ensure community expectations align within the larger tourism infrastructure and tourism data can also help justify marketing efforts with tribal leadership and local and national elected officials. In this webinar, Daniel Nāho‘opi‘i (Kanaka Maoli, Native Hawaiian) tourism data expert and former Director of Tourism Research for the Hawai‘i Tourism Authority, discusses why quantifiable tourism data should be a part of any visitor marketing plan.

We're Hiring
Agritourism Specialist
Deadline: January 17, 2022
AIANTA is seeking an energetic, well-organized self-starter to serve as an Agritourism Specialist specific to Native agritourism product development and programming. This is a 13-month, project-based position with the potential to extend the position if additional funding is secured. This is a competitive recruitment, open to all qualified applicants. Résumés will be accepted until January 17, 2022. Hiring will occur following the recruitment process. The Agritourism Specialist is a full-time, non-exempt, project-based position appointed by the CEO of AIANTA.

Partner Program Coordinator (California Trail/ Nevada)
Deadline: January 18, 2022
AIANTA is seeking an energetic, well-organized self-starter to serve as the Partner Program Coordinator for a California Trail/Nevada Project Based Position. This is a competitive recruitment, open to all qualified applicants. Résumés will be accepted until January 18, 2022. Hiring will occur following the recruitment process. The Partner Program Coordinator is a full-time, non-exempt position appointed by the CEO of the American Indian Alaska Native Tourism Association.

Graphic Designer
Deadline: January 21, 2022
AIANTA is seeking a graphic designer for a print and online travel guide. The travel guide is the result of a partnership between AIANTA and the National Park Service to showcase Indigenous attractions and businesses located along the Juan Bautista de Anza National Historic Trail.

Go International
April 19-20, 2022
Indian Pueblo Cultural Center, Albuquerque, NM
Attracting group and international travel starts with building irresistible travel packages.

AIANTA’s annual two-day Go International seminar is designed to help indigenous tourism businesses build better travel packages. Expert speakers and hands-on presentations showcase how to build itineraries, how to attract domestic and international group travelers and how to work with global tour operators.

Become a Member
Join AIANTA by January 31, 2022, and receive one of AIANTA’s proprietary Apache Dancer thumb drives.
If you are already a member, you may renew your membership for 2022 by January 31, 2022 to receive the thumb drive. If you are a new member who has joined within the past 12 months, we can prorate your renewal for the remainder of 2022.

(See you later, Northern Paiute)

Sherry L. Rupert, Chief Executive Officer
American Indian Alaska Native Tourism Association
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