The Rupert Report

From the Desk of AIANTA's CEO | April 25, 2022

Sherry Rupert Patagonia.jpg

AIANTA CEO Sherry Rupert and Patagonia CEO Ryan Gellert at the Great Basin Land Acknowledgement Ceremony in Reno, Nevada.

AIANTA Highlights for the Coming Week

Did You Miss Go International?

Check out images from our annual Go International travel trade training last week. We welcomed partners from around the country, including as far away as Alaska! Thanks to all our speakers and all our attendees for joining us.

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Thanks to Nevada Indian Territory and Patagonia

I had the great honor of meeting Patagonia CEO Ryan Gellert last week at the Great Basin Land Acknowledgement Ceremony in Reno, Nevada, hosted by Nevada’s Indian Territory, a marketing arm of the Nevada Commission on Tourism and Patagonia. We are looking forward to the start of a great conversation with Patagonia.

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AIANTA Impact Report

We thank all of the 150+ people who have signed our petition asking the House Committee on Appropriations, the Senate Committee on Appropriations and the Senate Committee on Indian Affairs to utilize the NATIVE Act to fund the work of AIANTA, the only national program that acts as the collective voice of the industry in its entirety.

If you haven't already signed the petition, please do so now.

AIANTA is Now Hiring

AIANTA is seeking four energetic, well-organized self-starters to serve in the following positions:

Agritourism Specialist, Native Product and Program

Deadline to Apply: April 30, 2022

Education & Visitor Outreach Specialist

Deadline to Apply: April 30. 2022

Native Arts and Culture Coordinator

Deadline to Apply: April 30, 2022

Information Specialist

Deadline to Apply: April 30, 2022

Now Hiring

Upcoming AIANTA Town Hall

AIANTA Town Hall Series: Technical Assistance & Training Opportunities

April 27, 2022, 1 p.m. (Mountain)

From Tourism 101 to the intricacies of international outreach, AIANTA’s experienced team helps tribes and native-owned businesses create tourism experiences that honor culture, tradition and history. During this Town Hall, you’ll meet the advisory group guiding AIANTA’s Leave No Trace partnership program, and learn how the group has been working to create resources that will prepare travelers to be more respectful and responsible during their visits to Tribal Nations and Hawaiian homelands.


Additionally, AIANTA CEO Sherry L. Rupert (Paiute/Washoe) will lead an open dialog with attendees on how they can engage with AIANTA in the year ahead. This is your opportunity to tell us what your needs are. How can we help you grow and develop in the tourism industry? What types of training would you like to see piloted at Go International, the American Indian Tourism Conference (AITC), our Cultural Heritage Certificate Programs and through our AIANTA Webinar Series?

AIANTA Town Hall
(See you later, Northern Paiute)

Sherry L. Rupert, Chief Executive Officer
American Indian Alaska Native Tourism Association
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AIANTA collects funding opportunities that may be of interest to Indigenous or Native American tourism & hospitality enterprises looking to grow their tourism, culture, heritage, arts, agritourism or other culture and heritage programming.

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