The Rupert Report
From the Desk of AIANTA's CEO
February 7, 2022
AIANTA at IPW In Anaheim, California in 2019

AIANTA Highlights for the Coming Week
AIANTA Will be Attending the Marketing Outlook Forum
I'm excited to announce I'll be attending the Travel & Tourism Research Association (TTRA) Marketing Outlook Forum (MOF) in Bethesda, Maryland this week. I'm looking forward to networking with other destination marketing executives as we discuss blending marketing strategy with data, insights and tools that inform and drive marketing decisions.

By the way, if you haven't already seen it, please take a look at AIANTA's new Indian Country Tourism Research and Data page, which chronicles the impact of Native-owned tourism businesses and so much more.

Deadline Extended: Renew Your AIANTA Membership
February 28, 2022

AIANTA has a few of our proprietary Apache dancer thumb drives remaining so we are extending our membership renewal deadline.

If you join AIANTA or renew your membership by February 28, 2022, you can still receive a thumb drive.

RAVING Next Conference
February 10, 2022
I will be speaking on "Leveraging History and Culture to Create a Brand – The Art of Telling Stories" on a virtual platform at this year's RAVING Next Conference, focusing on Indian Gaming Analytics and Marketing. Tune in from wherever you may be, as this event has gone virtual for 2022.

AIANTA is Now Hiring for Two Positions
AIANTA is seeking energetic, responsible and highly-motivated individuals to serve in the following two positions:

Hurry! The deadline to apply for both positions is Friday, February 18 at 5 p.m. (Mountain)
SDSU Certificate in Cultural Tourism & Tribal Enterprises Continues
March 14 - May 8, 2022 (Level 2)
AIANTA's partnership with San Diego State University (SDSU) continues for Level 2 of the online Certificate in Cultural Tourism and Tribal Enterprises (“CTTE”).

You do NOT have to complete Level 1 to enroll in Level 2

The for-credit certificate, offered through SDSU Global Campus and developed by the L. Robert Payne School of Hospitality and Tourism Management program, explores strategies for marketing, financing and assessment related to cultural heritage tourism.

(See you later, Northern Paiute)

Sherry L. Rupert, Chief Executive Officer
American Indian Alaska Native Tourism Association
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