The Rupert Report

From the Desk of AIANTA's CEO | May 9, 2022

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AIANTA CEO Sherry L. Rupert (Paiute/Washoe)

AIANTA Highlights for the Coming Week

I'm Celebrating Three Years With AIANTA

This week I am celebrating three years leading this wonderful organization. Since joining AIANTA as CEO, I have spearheaded several initiatives and seen the organization grow from 8 employees to 13 employees. I am also excited for the boundless opportunities of cultural tourism that lie ahead. I’m so thrilled to have shared all our challenges and triumphs together these past years, and I look forward to many more years together..

AIANTA is Heading to RES

We are heading back to RES in Las Vegas this month. We are excited to meet with you all and share the Economic Importance of Cultural Heritage Tourism. If you'd like to learn more about AIANTA and its programs, please contact Bianca Mitchell at  to schedule a one on one conversation. 

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New AIANTA Publications

In advance of RES, AIANTA has significantly upgraded its brochures and publications. A list of the newest ones can be found below, or view all AIANTA brochures at

AIANTA Publications

AIANTA's First Oklahoma Regional Meeting

Join AIANTA at its first-ever Oklahoma Regional Meeting, on May 11, 2022, at the First Americans Museum in Oklahoma City.

During this forum, led by AIANTA Board Vice President and Oklahoma Region Representative Travis Owens (Cherokee Nation) and AIANTA CEO Sherry L. Rupert (Paiute/Washoe), AIANTA will share information about its programs for the coming year. Our topics of discussion will include the impact of Cultural Tourism, ways to engage with AIANTA, how to maximize attendance at and support of the 2022 and 2023 American Indian Tourism Conference, and the benefits of AIANTA membership. 


Upcoming AIANTA Webinars

Growing Your International Tourism Business

May 10, 2022; 10 a.m. (Mountain)

Visit Idaho’s recent Tribal Artists in Idaho marketing campaign is an exemplary testament to how tribes and Native businesses can work together to promote Native tourism in the international market. During this webinar, Visit Idaho and U.S. Commercial Service discuss the development of this campaign and other opportunities for international marketing. 

Connecting Health and Healing with Tourism

June 7, 2022; 10 a.m. (Mountain)

In this webinar, learn how the plant-based Next Evolution coffee shop, owned by tribal citizen Andrea Martinez, incorporates Indigenous learnings and a people-over-profit philosophy in its business model. 

Webinar Series
(See you later, Northern Paiute)

Sherry L. Rupert, Chief Executive Officer
American Indian Alaska Native Tourism Association
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AIANTA collects funding opportunities that may be of interest to Indigenous or Native American tourism & hospitality enterprises looking to grow their tourism, culture, heritage, arts, agritourism or other culture and heritage programming.

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