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Treat to AI Target response to last week’s volume about generative ways to create Physician Referral prospecting lists gains momentum, with clarity. Our Start with Who mission stated:
AI is how we Amplify Impact by deftly utilizing AI-trained tools to create target lists and Executive Summaries on prospective referral sources.
HDI’s new AI List Creation Model is driven by:
- Proximity
- Specialty
- Affiliation
“Within a certain geography, we identify healthcare providers who treat patients with an array of hearing loss comorbidities and parse data to prioritize those not affiliated with and constrained by local health systems.”
Get off to a Smart Start. Like Baseline Exams needed for measuring changes in patients’ hearing acuities, your Target List data modeling will be analytically foundational. On a going forward basis, this benchmarks how measurable results will be accurately compared to starting points.
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Imagine your curated list of 100 Core Contacts with these data fields:
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➡️ Practice Name
➡️ First Name
➡️ Last Name
➡️ Professional Credentials
➡️ Primary Care
➡️ Speciality
➡️ Type
➡️ Current
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➡️ Shared
➡️ Prospective
➡️ Practice Website
➡️ Street Address
➡️ City
➡️ State
➡️ Zip
| | What’s it look like? Visualize your Practice’s version: | | |
Contrary to conventional wisdom, not all medical referrals are created equal. When your Physician Referral quantity grows, assessing the Quality of Referrals is key. Regarding candidates scheduling appointments with your Practice, evaluative metrics identify what % of referees from respective sources:
- Show up for appointments.
- Have testing results indicating measurable hearing loss.
- Exude a positive attitude about improving their quality of life.
- Actively engage in wanting to make well-informed decisions.
- As medically indicated, adopt prescribed hearing treatment plans.
| | Beyond these criteria, based on experience, what others do you suggest adding? For example, progressive Practices methodically record what level(s) of technology patients from each referral source typically select. As numerically diagnostic data emerges, trends become evident and time investments in medical networking efforts are logically prioritized. We see these Business Intelligence signals as your Practice’s… | | With persistent efforts over the coming months and years, fine-tuning your AIQ algorithm will validate its worth. For example, contrast the typical patient profiles from these 2 representative referral sources. | | |
Hometown Family Medicines’ referrals seldom show up for scheduled appointments. When they do, results rarely indicate a significant hearing loss. Further, seemingly skeptical from the outset, “wonder why they took (wasted) the time” and are disinterested in gaining knowledge about potential benefits of an expert hearing care journey.
For these reasons, only 10% of this cohort adopts a prescribed treatment plan, often with lower-tier technology. Making matters worse, they are impatient with the acclimation process, and this frustration contributes to hearing aid return rates being 3x higher than usual.
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In contrast, Main Street Primary Cares’ referrals diligently arrive at scheduled times, with healthy attitudes clearly reflecting respect for their Doctor’s recommendation to get an audiological evaluation. What started with their “How’s your hearing?” call to action question routinely leads to testing indicating moderate to severe hearing loss. Being eager to make well-informed decisions about improving quality of life, thoughtful questions are asked about comorbidities which may affect themselves or loved ones.
Remarkably, almost 50% of this group adopts a prescribed treatment plan, frequently with higher-tier technology. They are avid learners about acclimation process, attentive to gradual improvements and active participants in rehabilitation process. In addition, being Happy to Hear, they are enthused advocates for others in their circle of life to schedule a personalized hearing consultation with you.
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“Strive not to be a success, but rather to be of value.”
–Albert Einstein
| | Want to create your exclusive Medical Networking target list? | Special offer: Those requesting by April 6, 2026, will also receive 25 complimentary educational handouts on a Did You Know? topic of their choice. As examples: | | | | |
Explore Practice Growth Insights™ volumes separated into 100 Strategic Themes.
Each theme consolidates best practices and real-world insights, making it easier for your team to learn, plan, and implement growth strategies with purposeful precision. Which will be your highest priority?
| | | If you feel our weekly Insights may be useful to a colleague, please encourage them to subscribe at: | | |
View Previous 50 Issues by Clicking on Links Below:
PGI #313 2026-03-25 | Your Physician Referrals, Treat to AI Targets.
PGI #312 2026-03-18 | Implementation Science. AI Driven.
PGI #311 2026-03-11 | Implementation Science, The Power of Observation.
PGI #310 2026-03-04 | Hear the Facts & A Closer Look
PGI #309 2026-02-25 | Location, Location & Location. All is Well.
PGI #308 2026-02-18 | “Who Knew?" Applies to Your Practice Too
PGI #307 2026-02-11 | Who Knew? Promoting Practice Identity is So Fun!
PGI #306 2026-02-04 | “A is For Awareness”, Who Knew?
PGI #305 2026-01-28 | Your Customized Practice Brochures. That's the Story.
PGI #304 2026-01-21 | To Boost 2026 Growth, Raise Practice Awareness.
PGI #303 2026-01-14 | Your Educational Funnel. A Transformative Trio.
PGI #302 2026-01-07 | Lobby for Your Patients. Put their Eyes on Education.
PGI #301 2025-12-31 | Big Screens. Let Your Lobby Do the Talking.
PGI #300 2025-12-24 | Better Hearing is Better Healthcare. On Target.
PGI #299 2025-12-17 | Make Intellectual Curiosity Contagious.
PGI #298 2025-12-10 | Get Resolved with Engaging E-Newsletters. Start 2026 Right.
PGI #297 2025-12-03 | Educate Well Monthly E-Newsletters, Your Trusted Voice
PGI #296 2025-11-26 | Your Flywheel Effects, 2026 Momentum
PGI #295 2025-11-19 | The Flywheel Effect, from Good to Great.
PGI #294 2025-11-12 | Joys of Hearing, Holiday Gifts
PGI #293 2025-11-05 | Valuable Advocacy, Lifetime Value
PGI #292 2025-10-29 | Joys of Hearing. Sensible, not Spooky.
PGI #291 2025-10-22 | Golden Years, Taking Care of Ears
PGI #290 2025-10-15 | Healthy Hearing & Better Living. On Purpose.
PGI #289 2025-10-08 | Your Medical Networking, Amplify Impact Well
PGI #288 2025-10-01 | Educate Well Monthly, In Practice
PGI #287 2025-09-24 | To Educate Well Monthly, Take Healthy Steps
PGI #286 2025-09-17 | Get Strategic, Pick Educate Well Monthly
PGI #285 2025-09-10 | Clicks & Picks. Get Strategic.
PGI #284 2025-09-03 | To Operationalize Strategic Themes. Grow Wiser.
PGI #283 2025-08-27 | 100 Strategic Themes, Your Practice Growth Dreams
PGI #282 2025-08-20 | Who Knew? Strategic Themes, Level Up.
PGI #281 2025-08-13 | Who Knew? Your Table of Contents (TOC).
PGI #280 2025-08-06 | Discover Solutions, Elevate the Profession
PGI #279 2025-07-30 | Grassroots Educational Marketing. Organic Growth.
PGI #278 2025-07-23 | Your Practice Growth. In Sight, In Mind.
PGI #277 2025-07-16 | Practice Growth Insights™, Open for Curiosity
PGI #276 2025-07-09 | Practice Growth by Design, Looking Helpful
PGI #275 2025-07-02 | Happy Volunteerism. What’s In It for Them?
PGI #274 2025-06-25 | Resident-Centric, Advocacy+
PGI #273 2025-06-18 | Social Studies. Dynamic Duo.
PGI #272 2025-06-11 | C is For Community, Master the Obvious
PGI #271 2025-06-04 | Resident-Centric Alignment, Take Advantage.
PGI #270 2025-05-28 | Empathetic Leadership, Healthy Teamwork
PGI #269 2025-05-21 | Better Hearing, Better Living.
PGI #268 2025-05-14 | Super Seniors, Special Opportunities
PGI #267 2025-05-07 | Supportive Leadership Gets Organized
PGI #266 2025-04-30 | Making Things Easier, Just Takes Practice
PGI #265 2025-04-23 | To Compete Well, Take Advantage
PGI #264 2025-04-16 | Practice Culture Commitments (PCC), Humanistic Advantages
View our entire collection.
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