Dear United Way,

Our annual campaign season is in full swing! Roy Bibb, President of MidSouth Community Federal Credit Union, is leading the way as our Campaign Chair for 2023-2024. This exciting effort aims once again to bring our diverse workforce in Central Georgia together for a common purpose.

This year our message revolves around ALICE -Asset Limited, Income Constrained, and Employed households. You know ALICE. You see them every day. They are the childcare worker at your daycare, the cashier at your supermarket, aging parents on Social Security, waiters & waitresses, office clerks, and others. They are essential, yet they struggle to survive. 

Current estimates are that 35% of our community are ALICE families. These hardworking people are one paycheck away from financial ruin. They live in continuous fear of an unexpected bill that may extend them beyond their already tight budgets. Our focus is to help them become more financially stable and create better lives for themselves and their neighborhoods.

When you give to United Way, you're not just giving money; you're contributing to the strength of your community. Financial stability for these families means a stronger, more resilient community for everyone. Your support goes a long way in creating a better environment for all of us to live in.

Your support serves as an anchor of hope for these families. It provides them with the means to improve their situations and work towards brighter futures. Your kindness is a beacon of positive change that shines even in challenging times.

Your support matters! It's a chance to make a direct impact on the lives of families in need, build a stronger community, and be part of something bigger than yourself. Join us in making a difference today!

With heartfelt gratitude,

George McCanless

President & CEO

PROGRAM SPOTLIGHT: Parents as Teachers

In Central Georgia, where ALICE families often lack access to evidence-based parent education, United Way's Parents as Teachers program plays a crucial role. By offering personal visits and group meetings, the program equips parents with essential knowledge and resources for nurturing their children's development and well-being. This support has a profound impact, enhancing parenting practices, detecting developmental delays, and preventing child abuse. The recent Awesome Father's Party in Centerville exemplifies the program's dedication, celebrating families and fostering connections. With your generosity, this initiative weaves a tapestry of hope, transforming lives in Central Georgia, one step at a time.


Veronica's journey with United Way of Central Georgia started with a call to 2-1-1. Seeking diapers, she found so much more. Through First Steps, Veronica's family received support and access to Dolly Parton's Imagination Library—books for her children in English and Spanish. Parent educators from Parents as Teachers visited her home, providing invaluable guidance and resources. But that's not all. United Way also helped Veronica secure employment and achieve financial stability. Thanks to United Way's dedication and your generous support, Veronica's family thrives, and their future shines bright.

Join us for National Diaper Awareness Week, September 18th-24th. Families at Brookdale Resource Center and in our First Steps, Community Schools United, and Parents as Teachers programs need your support. Diapers often strain ALICE families' finances, leading to difficult choices between essentials. Your generous contribution makes a meaningful difference. Drop off donations at Brookdale Resource Center.

United Starts With YOU!

Your gift to United Way ensures lasting solutions to critical community problems. Join us in building a stronger, more equitable community and making a difference in the lives of those around us.

Make a gift today

Stay connected with us on social media for updates

on our impactful initiatives in Central Georgia!

Facebook  Instagram  LinkedIn  Twitter  YouTube