How will geospatial AR materialize? What are its active ingredients, including 5G and the AR cloud? This is the theme of our new series, Space Race, where we'll break down who's doing what....continuing here with Amazon.
Is AR advertising a fad or a permanent fixture of the marketing mix? All signs point to the latter, given campaign performance metrics all around us. Guest author Tony Parisi breaks down the evidence for us.
Because they acclimate consumers to wearing sensors on their bodies, can wearables create a softer landing for AR glasses? We examine in this ongoing series, continuing here with Facebook.
Supporting AR’s overall penetration is new data that show six of the top seven downloaded apps in April feature AR to some degree. What does this mean for AR's continued penetration and growth curve? We examine for this week's Data Dive.
Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of XR author and futurist Charlie Fink. This week, Snap's new AR Spectacles, Google I/O takeaways and Digilens' new reference frames.
One of AR’s competitive battlegrounds will be to augment the world in geo-relevant ways. That's wayfinding with Google Live View, gaming experiences from Niantic, or social interaction in Snap's Local Lenses. We dive in for this week's XR Talks.
What are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes, featuring lightning-round video commentary from AR Insider partner, M7 Innovations.
What's driving XR adoption? usage patterns? product strategies? revenues? ARtillery PROanswers these questions with a streamlined intelligence vault filled with data, insights, multimedia, and analyst access. It's all about gaining a knowledge-edge and saving you time.
AR Insider Executive Council hands its members the keys to the kingdom. You get your own login to write articles for AR Insider any time. We’ll handle the editing, images and amplification.