The last ten months have certainly tested our resilience. While we have reason to be optimistic in 2021, we know that recovery will take effort over the long term and that advocacy will play an ever more critical role in the months and years ahead.
In addition to Covid-related developments, the coming year will see continued park planning consultations, the formation of a transportation committee, and municipal elections. The outcomes of each of these items will tremendously impact will the way we both recreate, and do business in the Mountain Parks.
AMPPE has created a plan for 2021 that will see us continuing to monitor these developments as they happen while finding opportunities to influence outcomes to ensure continued access to Mountain Park recreational activities, improved visitor experience, increased investment within the parks, and effective and transparent park management.
AMPPE's plan includes actions to better align with, and support partners such as Banff Lake Louise Tourism, Banff Lake Louise Hospitality Association, and Jasper Tourism while not duplicating efforts.
AMPPE will continue to work with Global Public Affairs to find, build, and maintain strategic relationships and leverage opportunities to bring attention to the issues facing AMPPE members at federal and provincial government levels.
Locally, Debbie Harksen (Director of Communications and Engagement) will focus on engaging members and partners and building support for our advocacy efforts. AMPPE's strength as an organization lies in our collective action.
Over the year, AMPPE will ask for your help and expertise to develop cycling strategies, nordic skiing proposals, and share your ideas for new winter activities and facility enhancement. If you are a skier, cyclist, or have a passion for developing some quality experiences, please contact Debbie at firstname.lastname@example.org or 587-335-0829.
In case you missed them, you can read past newsletters HERE