Connecting Hands
October 29, 2020
Dear Wisconsin Chapter Members:

As we journey through autumn, I hope that you are well as you continue to navigate the challenges of this year. Please know that your chapter continues to be here for you.

As we prepare for license renewal in February of 2021, you may still need some continuing education units.

Please check out the free offerings on the AMTA National website: 

Our chapter leaders look forward to when we are able to once again host in-person events. In the meantime, we are exploring possibilities for online and virtual ways of connecting. If you have ideas and would like to be involved, please let us know.  


Dr. Jeffrey Montoya, LMT, BCTMB
AMTA - Wisconsin Chapter President
Second Round of "We're All In Grants"
The Wisconsin Economic Development Corporation (WEDC) will provide a second round of "We’re All In Small Business Grants" to distribute an additional $50 million to small businesses hit hard by the COVID-19 pandemic. The new round aims to provide grants of $5,000 each to 10,000 additional Wisconsin small businesses.

Applications for the grants are now open and will close at 11:59 p.m. Monday, Nov. 2. As with the previous round of "We’re All In Grants", awards will not be made on a first-come, first-served basis.

Businesses that received funds under the first round of "We’re All In Grants", as well as the Ethnic Minority Emergency Grant program, are also eligible for the second round of "We’re All In Grants". Priority will be given to businesses that have not previously received funds from either of the first two programs, those with ethnically diverse ownership, and those in the hardest-hit sectors.

The grants will be administered by the Wisconsin Department of Revenue in partnership with WEDC. Learn more about the program and apply at

To be eligible for the second round of "We’re All In Grants", an applicant must be: 
  • Wisconsin-based, for-profit business.
  • 2019, have 75% or more of company labor costs in Wisconsin and 75% of their assets in Wisconsin.
  • Earn more than $0 and less than $1 million in annual revenues
  • gross sales and receipts
  • Started operating prior to Jan. 1, 2020.
  • Seasonal businesses should use the highest total FTEs employed during the season.
  • Filed their 2019 taxes.

Before applying for the grants, applicants should familiarize themselves with the eligibility requirements and limitations as well as the information and documentation required to apply.

This information, along with the grant application, can be found at If you cannot apply online, you may request assistance by calling the Wisconsin Department of Revenue at 608.266.2772. 

AMTA’s 24th Annual National
Massage Therapy Awareness Week ® (NMTAW)
NMTAW will take place October 25-31, 2020.

This is a dedicated week for AMTA members across the U.S. to promote the health benefits of massage therapy and their practices. In today’s environment, it’s more important than ever to share these benefits with your clients and community. Here are three easy ways to celebrate, even while navigating COVID-19.

3 Ways to Celebrate NMTAW This Year!

1. Educate The Public
Take this opportunity to help educate your community on the many health benefits of massage therapy. Distribute research and information on massage at your practice and share with doctors' offices, health clubs and other locations focusing on health and wellness. Make sure to wear a proper face covering and practice social distancing when visiting any locations in person, in compliance with your state’s guidelines. You can access free massage education materials on AMTA’s website to help you get started.

2. Leverage Your Digital Presence
National Massage Therapy Awareness Week can be an optimal time to boost your digital presence with your clients and community. Share articles and facts on the health benefits of massage therapy on your website, social media pages or via an e-newsletter. Or, encourage clients to book a massage by offering special promotions online. 
Get helpful social media tips as you prepare for NMTAW. And, make sure you’re following AMTA on Facebook for great content to share with your clients. 

3. Update Your Profile On AMTA's Find a Massage Therapist® Locator Service 
If you are practicing massage again, make sure your profile on AMTA’s Find a Massage Therapist national locator service is up-to-date. Or if you don't have a profile, now may be the perfect time to activate one. An effective profile can broaden your reach, build your brand and educate current and future massage clients about your practice. You can even take it a step further and tell a colleague about the benefits of creating a listing.

Massage Therapy for Seniors
By Marcella Durand
Massage therapists must adjust for a client’s age-related changes, but they say the human connection makes any accommodations well worth the experience.

No matter who we are or where we come from, our bodies will go through certain changes through time. Just as we slow down, massage therapists can adjust massage sessions to give the most benefit to an elderly client.“You keep your goals very moderate,” says Jane Neumann, LMT, who specializes in treating older people with Parkinson’s disease (PD) or dementia. “You’re not curing their condition. You’re there to be present and to touch them with kindness. It is very moving work.”

Topics include: Encouraging Access, Specific Considerations, Skin Conditions, Working with Guardians, Know Your Client, and Emotional Self-Care.

Self-Care for Massage Therapists
The work of a massage therapist is demanding, so practicing good self-care is crucial for preventing injury. 

Taking care of yourself is as important as taking care of your clients. The work of a massage therapist is demanding, so having a good self-care regimen in place is a necessity. 

Massage therapists are faced with not only the mental and emotional stress of running a business or managing a career, but they have the added stress of strenuous physical effort.

Your commitment to self-care is an indication that you recognize the importance of balance in your life. Placing a priority on self-care helps you center yourself and reduce stress.

Topics include: You are a Role Model to your Massage Clients, Self-Care is a Profitability Tool, Making Self-Care Part of Your Daily Life, and Take Care of Yourself and Earn Free CE Credits.
Massage Therapy and Bodywork Therapy
Affiliated Credentialing Board

Our Chapter asked the Credentialing Board to consider easing burdens on Massage therapists for the upcoming renewal in February 2021. Unfortunately, the board doesn't have the authority to reduce or waive renewal fees. 

It does have the authority to waive continuing education requirements on an individual basis. 

If you are unable to complete your continuing education requirements because of special circumstances or hardship, you may request a waiver from the Credentialing Board. 
AMTA WI Chapter Board Meetings

All are welcome to join the discussion at the AMTA WI Chapter Board Meeting
  • November 8, 2020 4pm-6pm

To attend by Go To Meeting:
Or by phone call 1-872-240-3412 access code 889-735-813
Business Resources
AMTA Wisconsin Chapter
Phone: (920) 757-2100

Submit newsletter articles by End of Day November 13th