'Getting Back to Business' Series

Pittsburgh SCORE, in collaboration with Westmoreland SCORE and the University of Pittsburgh SBDC, is excited to bring you this special webinar series developed specifically for small businesses re-starting their operations in this difficult mid-pandemic period. The need to consider changing how business is done is foremost in the minds of most of you, along with cash flow management, marketing to your customers, and providing the needed leadership. Our outstanding list of speakers for this series come with strong backgrounds in these subject areas along with the experience. Below you will find additional information about this special program. Register now for those speakers who can support your needs.

June 10, 2020
7:00PM - 8:00PM
Listening to Our Customers After COVID-19
T his session will teach us how to listen better to our customers and observe them, with the objective of putting realistic business metrics in place that predict sales success with them. We will learn how to keep thinking like a customer while performing our work. And we will learn how customer needs and priorities are changing as a result of the global pandemic and what to do about it.

Chris Stiehl of Stiehlworks has built a consulting business involving medical and healthcare clients, high-tech clients, electric utilities, welfare-to-work and youth governmental programs. This includes employee satisfactions studies, non-profit customer satisfaction projects and retreats, retailing construction supplies and major manufacturing equipment (from generators to flow meters). Much of this work has included “Voice of the Customer,” benchmarking, and “Internal Metrics” projects—assisting management teams in becoming more customer-focused and profitable.

June 17, 2020
7:00PM - 8:00PM
From Surviving to Thriving: How Small Businesses Can Reinvent and Reopen
R eimagining commerce in a dramatically altered economy is an unprecedented challenge, but especially daunting for small businesses. Yet there is opportunity cloaked in any crisis. And small, nimble, inventive entrepreneurs are uniquely qualified to adapt to new conditions. 

T his session applies the design thinking approach that fuels product development across industry to help small businesses find the intersection between what customers now need, want and have money to buy and what entrepreneurs are most qualified to offer. Focus is on rapidly recovering revenue, rethinking operations and reinventing your value proposition for a post-pandemic economy.  

Diane Ramos  has broad management background in strategic planning, marketing, communications and sales promotion as a Fortune 100 executive and management consultant to multinational, regional and start-up companies. She has launched new consumer products and business-to-business services in a wide range of industries. In addition, she taught graduate marketing, communication and public relations courses.

June 24, 2020
7:00PM - 8:00PM
Pivoting With COVID-19: A Retail Case History
A n analysis of the financial impacts on a local retail business and creative ways they have responded to the unusual retail environment to generate new revenue streams. This real world case history demonstrates the flexibility and determination required to survive in today's uncertain environment. The lessons learned relate to the overall theme of this Series from cash management re-marketing.
Christine Iksic and her partner founded and operate 3 Rivers Outdoor Company. Christine​ ​is​ ​an​ ​experienced​ ​white​ ​water​ ​kayaker,​ ​licensed​ ​skydiver,​ ​an​ ​avid​ ​mountain​ ​biker​ ​and road​ ​biker,​ ​and​ ​certified​ ​yoga​ ​instructor.​ ​She​ ​has​ ​a​ ​very​ ​strong​ ​background​ ​in​ ​retail​ ​sales, including​ ​experience​ ​in​ ​different​ ​markets.​ ​She​ ​is​ ​a​ ​veteran​ ​of​ ​the​ ​Pennsylvania​ ​Air​ ​National Guard​​ ​and​ ​has​ ​an​ ​Associates​ ​Degree​ ​in​ ​Professional​ ​Piloting.
She​ ​is​ ​excited​ ​to​ ​bring​ ​her​ ​passion​ ​for​ ​the​ ​outdoors​ ​and​ ​her​ ​drive​ ​for​ ​sales​ ​and relationships​ ​to​ ​the​ir​ ​Company​.​ ​Christine​ ​grew​ ​up​ ​in​ a ​family​ ​of entrepreneurs which has provided her the ​experience​, passion​ ​and​ ​determination​ ​to​ ​start​ ​her​ ​own​ ​business​ ​as​ ​well​ ​as​ ​insight​ ​into​ ​the​ ​hard​ ​work​ ​and determination​ ​required​ ​to​ ​run​ ​a​ ​small​ ​business. 

July 1, 2020
7:00PM - 8:00PM
Maximizing Cash Flow Opportunities for Your Business
T he havoc that COVID-19 brought starting in early 2020, caused businesses of all sizes to scramble to maintain enough positive cash flow to remain open. Many of them are in danger of closing down permanently. During this presentation, we will discuss ways to increase cash flow during such tragic times along with minimizing negative cash flow, which will indirectly increase positive cash flow.

William (Will) Winter is the founder of Winter Accounting & Advising, LLC . He has over 15 years of experience providing accounting, tax, advisory, and consulting services to an array of individual and business clients throughout the United States and internationally. Will earned his Bachelor of Science in Marketing from SUNY Old Westbury in Long Island, NY and his Master of Accountancy Degree from The George Washington University in Washington, DC.

July 8, 2020
7:00PM - 8:00PM
Leadership In The 'New Normal'
A s small businesses return to work, it will be anything but business as usual. Much is being said about the tactical needs (e.g., sanitizers, masks, social distancing) of opening our business to employees and customers. Yet, what is required of you as leaders will be even more important. 

C ome join us for this webinar to discuss leadership changes which will help you successfully navigate the ‘new normal’. You will walk away with 1) An understanding of employee concerns and how to respond; 2) Ways to care for yourself; and 3) Communication strategies to strengthen relationships with your employees.

Stacey Etherton has more than 25 years in the human resources field. She uses her consultative skills, gained by working in financial services, along with generalist skills gained from volunteering in nonprofits, to help small businesses and non-profits be aware of strategic practices and tools that engage staff and improve the bottom line.
In 2015, Stacey earned a Master of Arts degree in Adult and Community Education from Indiana University of Pennsylvania and opened her business the following year with encouragement from professors and friends. She holds certifications from Society for Human Resources Management (SHRM-CP) and World at Work (CCP). May 2020, Stacey completing the Duquesne University coaching certification program.
SCORE is a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship. We have been doing this for more than 50 years.  

Because our work is supported by the U.S. Small Business Administration, and thanks to our network of 10,000+ volunteers, we are able to deliver our services at no charge or at a very low cost.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.